1. Cisco
a TechSelect Community, Connected in Growth
Partner Marketing Enablement
Overview
Cisco and Tech Data’s Charged Partner Marketing
Enablement brings branding, sales integration, event
targeting and lead nuturing content creation together
to drive business growth.
This exclusive marketing enablement is designed to
enhance corporate visibility, align sales and
marketing, plan successful events and convert leads.
Tactical Services & Benefits
Marketing Consultant: Dedicated Marketing Expertise
Benefits: Campaign Recommendations, Planning and Execution
Example: Developing a borderless network campaign including: email, telemarketing and online
Services: Planning & Execution Related Services
Benefits: Optimized, Measurable Marketing Activities, Execution of Campaign Deliverables
Example: Project management for all program related activities
Cisco Marketing Assets & Platform Execution: Cisco Marketing Materials & Messaging
Benefits: Aligning Cisco Assets with your Company’s Strategy, Access to Real Time Metrics
Example: Gain campaign insight by having access to real time metrics on Cisco campaigns
Campaign Optimization: Campaign Elements Review
Benefits: Analysis of Current Campaign Practices, Real Time Campaign Optimization
Example: Modifying a campaign’s prospect list mid-campaign adjusting to data driven intelligence
Lead Management & Reporting: Internal Lead Management Analysis
Benefits: Learn Lead Management Best Practices, Higher Lead Conversion Rates
Example: Determining lead paths and buying cycles for lead generation campaigns
TD Cisco
Focus Areas
● Marketing Consultant
● Planning & Execution Services
● Brand Consulting
● Cisco Marketing Assets
● Partner Tailored Marketing Message
● Strategic Sales Integration
● Cisco Marketing Execution Platform
● Strategic Event Targeting
● Campaign Optimization
● Lead Nurturing Content Creation
● Lead Management and Reporting
Questions? Anica Heim aheim@ims360group.com 859-991-4566

2. Cisco
a TechSelect Community, Connected in Growth
Partner Marketing Enablement
Goals
● Turn your marketing efforts into both profit
and revenue
● Development of more consistent and
effective lead generation
● Utilize end to end marketing best practices
Tactical Services & Benefits Con’t.
Lead Management & Reporting: Internal Lead Management Analysis
Benefits: Learn Lead Management Best Practices, Higher Lead Conversion Rates
Example: Determining lead paths and buying cycles for lead generation campaigns
Branding: Brand Audit
Benefits: Uncover Brand Equity, Understand Where Your Brand is Today, Get Stakeholder Feedback
Example: Getting data driven analysis of how upper management and customers receive your brand
Sales Integration: Sales and Marketing Alignment
Benefits: Increase Operating Efficiences, New Levels of Collaboration and Business Growth
Example: Giving Sales a planned calendar of marketing activities with messaging and target audience
Event Targeting: Yearly and Quarterly Targeted Event Plan
Benefits: Add Clear Value with Content Specific Events, Move Buyers Closer to the Purchase
Example: Creating marketing events with pre-determined messaging, target audience and format
Lead Nurturing Content Creation: Content Mapping and Creating Lead Paths
Benefits: Higher Lead Conversion Rates, Gain Insight into the Buying Process
Example: Developing decision maker profiles with assigned content throughout the buying cycle
Questions? Anica Heim aheim@ims360group.com 859-991-4566
TD Cisco
Questions & Engagement
Anica Heim
Charged Partner Marketing Manager
aheim@ims360group.com
859-991-4566