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Cisco
a TechSelect Community, Connected in Growth
Partner Marketing Enablement
Overview
Cisco and Tech Data’s Charged Part...
Cisco
a TechSelect Community, Connected in Growth
Partner Marketing Enablement
Goals
● Turn your marketing efforts into bo...
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Cisco Charged Overview, Anica Heim

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Cisco Charged Overview, Anica Heim

  1. 1. Cisco a TechSelect Community, Connected in Growth Partner Marketing Enablement Overview Cisco and Tech Data’s Charged Partner Marketing Enablement brings branding, sales integration, event targeting and lead nuturing content creation together to drive business growth. This exclusive marketing enablement is designed to enhance corporate visibility, align sales and marketing, plan successful events and convert leads. Tactical Services & Benefits Marketing Consultant: Dedicated Marketing Expertise Benefits: Campaign Recommendations, Planning and Execution Example: Developing a borderless network campaign including: email, telemarketing and online Services: Planning & Execution Related Services Benefits: Optimized, Measurable Marketing Activities, Execution of Campaign Deliverables Example: Project management for all program related activities Cisco Marketing Assets & Platform Execution: Cisco Marketing Materials & Messaging Benefits: Aligning Cisco Assets with your Company’s Strategy, Access to Real Time Metrics Example: Gain campaign insight by having access to real time metrics on Cisco campaigns Campaign Optimization: Campaign Elements Review Benefits: Analysis of Current Campaign Practices, Real Time Campaign Optimization Example: Modifying a campaign’s prospect list mid-campaign adjusting to data driven intelligence Lead Management & Reporting: Internal Lead Management Analysis Benefits: Learn Lead Management Best Practices, Higher Lead Conversion Rates Example: Determining lead paths and buying cycles for lead generation campaigns TD Cisco Focus Areas ● Marketing Consultant ● Planning & Execution Services ● Brand Consulting ● Cisco Marketing Assets ● Partner Tailored Marketing Message ● Strategic Sales Integration ● Cisco Marketing Execution Platform ● Strategic Event Targeting ● Campaign Optimization ● Lead Nurturing Content Creation ● Lead Management and Reporting Questions? Anica Heim aheim@ims360group.com 859-991-4566
  2. 2. Cisco a TechSelect Community, Connected in Growth Partner Marketing Enablement Goals ● Turn your marketing efforts into both profit and revenue ● Development of more consistent and effective lead generation ● Utilize end to end marketing best practices Tactical Services & Benefits Con’t. Lead Management & Reporting: Internal Lead Management Analysis Benefits: Learn Lead Management Best Practices, Higher Lead Conversion Rates Example: Determining lead paths and buying cycles for lead generation campaigns Branding: Brand Audit Benefits: Uncover Brand Equity, Understand Where Your Brand is Today, Get Stakeholder Feedback Example: Getting data driven analysis of how upper management and customers receive your brand Sales Integration: Sales and Marketing Alignment Benefits: Increase Operating Efficiences, New Levels of Collaboration and Business Growth Example: Giving Sales a planned calendar of marketing activities with messaging and target audience Event Targeting: Yearly and Quarterly Targeted Event Plan Benefits: Add Clear Value with Content Specific Events, Move Buyers Closer to the Purchase Example: Creating marketing events with pre-determined messaging, target audience and format Lead Nurturing Content Creation: Content Mapping and Creating Lead Paths Benefits: Higher Lead Conversion Rates, Gain Insight into the Buying Process Example: Developing decision maker profiles with assigned content throughout the buying cycle Questions? Anica Heim aheim@ims360group.com 859-991-4566 TD Cisco Questions & Engagement Anica Heim Charged Partner Marketing Manager aheim@ims360group.com 859-991-4566

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