1. Employer Relations: The
Business of Making
Connections between Students
and Employers
Prepared by:
Angelique Kim, Associate Director,
Employer Relations
@AngeliqueTKim

2. Learning Objectives
• History
• Mission
• Employer Development Strategy
• Our Employer Services
• Current Fiscal Year Employer Relations
Activity

3. History
• As of January 2014 and per the University
Strategic Plan, Employer Relations was a
new function within the Career Services
Office as an expanded service to enhance
the career outcomes of students.
• Currently, the function consists of an
Associate Director and Employer
Relations Associate.

4. Mission
• The Employer Relations Team is building
long-term, mutually beneficial partnerships
with employers for all departments that will
provide opportunities for students, recent
graduates, and alumni. The Initiative
generates creative ways for employers to
engage with our campus and maintains an
open line of communication with those
employers.

5. Employer Development Strategy
• Assessment (Who’s Not Using Our Services Data)
• External Sources (Best Places to Work Lists, Boston Business Journal, and Other
Colleges)
• Campus Partners (Academic Departments, Alumni Relations, Institutional
Advancement, Parents, Students)
• Social Media (Facebook and LinkedIn)
• Management (New Employer Outreach Excel Report)
Employer Lead
Generation
• Employer Continuum Report generated through our online database
• Employers are grouped into three levels depending on the number of activities:
• Interested Partner (One Activity)
• Experienced Partner (Two Activities)
• Strategic Partner (Three Activities)
• NEW: Philanthropic Partner (Sponsorship)
Relationship
Fostering
• External Communication: Quarterly Employer ENewsletters
• Internal Communication: Employer Outreach Digest Report of Activity to Campus
Partners
• Thought Leadership: Employer Academy
• Marketing: Annual Report and Employer Brochure
Communication
& Marketing

6. Our Employer Services
Recruitment Branding
Student Employment and
Volunteer Fair
Class Presentations
Meet the Firms Night Student Tours
Annual Career Fair Guest Speakers
On-Campus Interviews Student Club Presentations
Information Tables

7. 2012/2013 2013/2014 2014/2015
On-Campus Interviews 10 Employers 97 Student
Resumes Submitted
12 Employers 68 Student
Resumes Submitted
12 Employers
144 Resumes Submitted
111% increase
Student Employment
and Volunteer Fair
25 Employers Student
Data Not Captured
34 Employers 67
Students
48 Employers
220 Students
228 % increase
Career Fair 110 Employers 343
Students/Alum
102 Employers 255
Students/Alum
139 Employers
238 Students/Alum
7% decrease
Career Panels No Data Captured 2 Employers
22 Students
27 Employers
213 Students
868% increase
Site Visits No Data Captured 3 Employers
44 Students
5 Employers
61 Students
39% increase

8. Looking Ahead
– Career Services is looking to continue to develop creative ways to
engage employers to enhance student-employer connections.
– One Year: We would be looking to develop a Formal Student Tour Program. Career
Services hosted an Employer-In-Residence program in the fall 2014 in our office which
resulted in minimal student attendance. We would be looking to incorporate employers into
Walk-In Hours instead.
– Two Year: Develop a Student Ambassador Program for Employers, Student Projects for
one department
– Focus on the diversity of employers engaged with Career Services
– One Year: Review research of who is not utilizing services and plan employer outreach for
the year
– Two Year: Double employer engagement for one area of growth at the university
– Focus on the diversity of students engaged with Career Services
– One Year: Inclusion in university diversity strategic initiatives, collaboration with Graduate
Student Advisory Board, collaboration with one new student club (LASO)
– Two Year: Increase the diversity of students engaged with Career Services (i.e. Annual
Career Fair)
– Increase the level of engagement with employers
– One Year: Develop an Advisory Board, Change the mindset of various offices across the
campus to include us in conversations with employers they are engaged with (Purchasing
and Veteran’s Affairs)
– Two Year: Develop a Sponsorship Program