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MickTec 90 Day Marketing Plan

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Angela Liu

30-60-90 Day Plan for Marketing MickTec

Marketing
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90 Day Marketing Plan ANGELA LIU Content Creator & Branding (818) 568 – 8856 yyangelaliu@gmail.com
Why Me I’m sharp. I helped market an entire rental property at age 19 and oversaw 15 cosmetics accounts at age 20 before I even got my AA. Graduated from Cal State Northridge just last year in Marketing, with a minor in Journalism. Worked my entire way through school. I have a professional Sony a5000 which I use to take product and event photos. Intuitive – I know psychologically what people like to read and visually look at.
OBJECTIVES Attract and find new sales candidates with other uses besides LinkedIn. Maintain client loyalty and referrals
In 30 Days…. Learn the recruitment and operations of MickTec Tag along in Michael’s meetings to learn how he pitches and what is generally discussed. Discuss perks/special treatment to clients who refer or promote Micktec services Discuss improvements on MickTec web site (818) 568 – 8856 yyangelaliu@gmail.com
In 30 Days (cont’d) SOCIAL MEDIA Facebook: update cover photo, implement Facebook link to all emails, Facebook ads Instagram: open up Instagram account., plan a design of graphics to post Experiment with content THE GOAL: accelerate the learning process to begin effective marketing Find out what recruits and potential recruits want to learn
In 60 Days… Create incentive referrals. I.E. Refer a potential recruit/colleague and receive a Starbucks gift card AND/OR refer and if they are hired by our client, the referrer will receive a VISA gift card. Continue posts on Facebook and Instagram. Touchbase – what questions do I have?, follow up on previous month
In 60 Days (cont’d) BRANDING Create MickTec pens Compile and create pieces for meetings personalized to the client EMAIL MARKETING Design and compile newsletters, linking to all social media and blog One newsletter per week The Goal: To assess and analyze what is working, what needs improvement. Discuss different ideas on how to personalize and cater to recruits and clients
In 90 Days… Establish content plan for the next five months of 2016 Create top 10 list of most popular social media posts so far, analyze data that Micktec viewers/subscribes/recruits seem to like Analyze newsletter data to see how much traffic it’s driving to Micktec
In 90 Days (cont’d) WEBINAR Begin discussing possibilities of hosting a sales webinar. BLOG Draft up two topics for potential blog posts The Goal: Create any changes to plans and establish marketing goals for the next few months.

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MickTec 90 Day Marketing Plan

  • 1. 90 Day Marketing Plan ANGELA LIU Content Creator & Branding (818) 568 – 8856 yyangelaliu@gmail.com
  • 2. Why Me I’m sharp. I helped market an entire rental property at age 19 and oversaw 15 cosmetics accounts at age 20 before I even got my AA. Graduated from Cal State Northridge just last year in Marketing, with a minor in Journalism. Worked my entire way through school. I have a professional Sony a5000 which I use to take product and event photos. Intuitive – I know psychologically what people like to read and visually look at.
  • 3. OBJECTIVES Attract and find new sales candidates with other uses besides LinkedIn. Maintain client loyalty and referrals
  • 4. In 30 Days…. Learn the recruitment and operations of MickTec Tag along in Michael’s meetings to learn how he pitches and what is generally discussed. Discuss perks/special treatment to clients who refer or promote Micktec services Discuss improvements on MickTec web site (818) 568 – 8856 yyangelaliu@gmail.com
  • 5. In 30 Days (cont’d) SOCIAL MEDIA Facebook: update cover photo, implement Facebook link to all emails, Facebook ads Instagram: open up Instagram account., plan a design of graphics to post Experiment with content THE GOAL: accelerate the learning process to begin effective marketing Find out what recruits and potential recruits want to learn
  • 6. In 60 Days… Create incentive referrals. I.E. Refer a potential recruit/colleague and receive a Starbucks gift card AND/OR refer and if they are hired by our client, the referrer will receive a VISA gift card. Continue posts on Facebook and Instagram. Touchbase – what questions do I have?, follow up on previous month
  • 7. In 60 Days (cont’d) BRANDING Create MickTec pens Compile and create pieces for meetings personalized to the client EMAIL MARKETING Design and compile newsletters, linking to all social media and blog One newsletter per week The Goal: To assess and analyze what is working, what needs improvement. Discuss different ideas on how to personalize and cater to recruits and clients
  • 8. In 90 Days… Establish content plan for the next five months of 2016 Create top 10 list of most popular social media posts so far, analyze data that Micktec viewers/subscribes/recruits seem to like Analyze newsletter data to see how much traffic it’s driving to Micktec
  • 9. In 90 Days (cont’d) WEBINAR Begin discussing possibilities of hosting a sales webinar. BLOG Draft up two topics for potential blog posts The Goal: Create any changes to plans and establish marketing goals for the next few months.