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Implementing Google Analytics on a Drupal site

Implementing Google Analytics on a Drupal site






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    Implementing Google Analytics on a Drupal site Implementing Google Analytics on a Drupal site Presentation Transcript

    • Scaling Drupal Implementing Google Analytics
    • Starting Point
      • Drupal 5.2
      • Google Analytics
      • AWStats
    • Drupal Google Analytics Module
      • Not updated in a timely fashion when GA js is updated
      • Not recommended!
    • Recommended Implementation
      • Load GA js on all pages via template file
      • Invoke GA js as low as possible on each page
      • Reporting results tweak
        • Move GA js to web server
        • Load GA js from web server
        • Invoke GA js as high as possible on each page
    • Implementation Validation
      • AWStats
        • Configure to generate accurate page view counts e.g. exclude xmlrpc.php, *.js, *.css, etc
        • May be higher than GA number, because of:
          • Visitors that bounce from the site before the GA script runs
          • Visitors that disable js and cookies
          • Misc
    • Setting up a GA account
      • Register at http://www.google.com/analytics/
      • Add GA js to pages
      • GA can take up to 24 hours for data to populate at first *and* thereafter
    • Extending your analytics
      • GA User Defined Segments
        • Anonymous vs. registered vs. other
      • GA Benchmarking
      • Google Webmaster Tools
      • CrazyEgg, Quantcast, Alexa, Etc
      • Voxant - video
      • Clearspring - widgets
    • Analytics Highpoints
      • Pages per visit 5+ good, 10+ great
      • Time on site 5 minutes+ good, 10 minutes+ great
      • Bounce rate < 30% fantastic, 30% - 50% good, 50% - 70% room for improvement, 70%+ something is wrong
        • Bounce rate under 5% means you have a fantastic site or something is wrong, under 1% something is definitely wrong
    • Summary
      • Always validate Google Analytics numbers
      • There is no such thing as a free lunch
      • Google Analytics is great at some point(s) in a company’s lifecycle, but eventually you’ll need to move to commercial tools
      • Test in multiple browsers to make sure the GA placement is optimal
      • When adding javascript to pages retest GA functionality
    • Contact
      • Arman Anwar, Director of Systems Development
      • [email_address]
      • Marc Benton, Director of Product Development
      • [email_address]
      • Andy Forbes, CTO
      • [email_address]