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Professional Negotiation Skills
Who Should Attend?

The Agenda

This module is for those in a sales, management or buying
role who would be directly involved in sales negotiations.

Introduction and Objectives
Setting the objectives for the participants.

The Key Outputs:

The Negotiation Process
Defining negotiation and setting out the various stages of the
negotiation process.

A clearly defined and efficient negotiation process.
A series of highly effective negotiation tools.
A defined framework for improving the returns on
commercial agreements.

(2 Days)

The Preparation Phase
How to analyse the components of your offer. Identifying the
strengths and weaknesses on both sides.
The Discussion Phase
How to evaluate the components of your offer in relation to the other
sides requirements.
The Proposing Phase
How to put forward your options in line with your original objectives.
The Bargaining Phase
How to trade the variable components in your offer in order to
achieve the best outcome.
Agreeing to agree
How to ensure that both sides are committed to the agreement.
Personal Action Planning
How to implement the key learning points.

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Negotiation skills

  • 1. Professional Negotiation Skills Who Should Attend? The Agenda This module is for those in a sales, management or buying role who would be directly involved in sales negotiations. Introduction and Objectives Setting the objectives for the participants. The Key Outputs: The Negotiation Process Defining negotiation and setting out the various stages of the negotiation process. A clearly defined and efficient negotiation process. A series of highly effective negotiation tools. A defined framework for improving the returns on commercial agreements. (2 Days) The Preparation Phase How to analyse the components of your offer. Identifying the strengths and weaknesses on both sides. The Discussion Phase How to evaluate the components of your offer in relation to the other sides requirements. The Proposing Phase How to put forward your options in line with your original objectives. The Bargaining Phase How to trade the variable components in your offer in order to achieve the best outcome. Agreeing to agree How to ensure that both sides are committed to the agreement. Personal Action Planning How to implement the key learning points.