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Cloud CRM nelle Assicurazioni
1. INSURANCE MARKETING AWARDS
Il Premio dell’Eccellenza nel Marketing Assicurativo
Presentazione
Atlantic Technologies
Andrea Gattia
CRM Solutions Manager
5. Social Revolution:
I Social Network Sorpassano l’Email
1,000 Social Users
Email Users
750
Inflection Point
M
e
s
)
(
r
G
U
a
b
o
l
500
250
11/06 5/07 11/07 5/08 11/08 5/09 11/09 5/10 11/10
Source: comScore, January 2011 5
6. Social Revolution:
Facebook sorpassa tutti
Top Internet Uses
20.0
e
g
a
s O
U
e
n
r n o
f
P ce t
e i
l
Search
6/06 9/06 12/06
3/07 6/07 9/07 12/07
3/08 6/08 9/08
12/08 3/09 6/09 0
9/09 12/09
3/10 6/10 9/10 12/10 3/11
22% of internet time is social.
Sources: Nielsen Wire, January, 2011.
Morgan Stanley Internet Mobile Report, December 2009
6
7. Social Revolution:
I nuovi Device cambiano come il cliente accede al Web
2000
Mobile
Tablets
M
s
(
)
t
Smartphones
1000
Mobile PCs
m
U
S
A
e
p
h
a
u
n
t
i
l
Desktop
Desktop
0
2007 2008 2009 2010 2011E 2012E 2013E 2014E
Facebook mobile users are 2X more active than desktop users.
facebook.com
Source: Gartner Research; Smartphone, Tablet, and PC Forecast, December 2010. 7
8. The Social Divide
Clienti e dipendenti sono Social. e l’azienda?
Salesforce.com 8
9. Una potenziale fonte infinita di informazioni
Che cosa stanno dicendo
i vostri Clienti? 200 million
tweets/day
1.5 billion
Facebook
posts/day
Billions
of blogs &
communities
Salesforce.com 9
10. Una relazione completa con i clienti
Social Client Profile
Employee & Channel Client Social Networks &
Social Networks Product Social Networks
Targeted
Marketing
Carrier-Agent
Collaboration
Social
Networks
Multi-Channel
Sales &
Service
Broker
Portals
Claims & Risk Policy
Analysis Back Office Management
Integration
11. Assicurazioni che stanno adottando il
modello Cloud
Life & Annuities P&C Brokers
Salesforce.com 11
12. I benefici del Cloud Computing
Veloce Facile
No Hardware Upgrade automatici
No Software Paghi in base al reale utilizzo
Aperto Per tutti
Per le aziende di ogni dimensione
Scalabile
Economico
Funziona su tutti i device
Salesforce.com 12