AWS Customer Presentation - Mediafed

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Amazon Web Services

Alan Williamson, Co-Founder of Mediafed presents at AWS Start-Up Event - London.

Technology Sports

Amazon AWS & Mediafed Alan Williamson Director, MediaFed ltd Co-Founder, aw2.0 ltd the cloud experts

MediaFed Ltd ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MediaFed’s work flow MediaFed Publishers MediaFed Services Millions of RSS Clients

Traditional Setup ,[object Object],[object Object],[object Object]

Then things got interesting Started to grow FAST! http://www.flickr.com/photos/lunadirimmel /

Where did MediaFed need to scale? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],http://www.flickr.com/photos/alemdag/2779065156/

[object Object],[object Object],[object Object],http://www.flickr.com/photos/democzar/1729712347/

http://www.flickr.com/photos/nanimo/ THE BIG FLUFFY CLOUD

Which Cloud Provider … ,[object Object],[object Object],[object Object],[object Object]

It’s “Hug Amazon” day! http://www.flickr.com/photos/devcentre/74685966/

Amazon’s EC2 HOT features ,[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/photos/qmnonic/554905977/

Some EC2 problems … ,[object Object],[object Object],[object Object],http://www.flickr.com/photos/kimberlyfaye/2570018805/

.. and instances do go down! But “ssssh” you didn’t hear it from me! http://www.flickr.com/photos/59953599@N00/2852302091/

Our Amazon Family Usage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Usage of EC2 Instances ,[object Object],[object Object],[object Object],[object Object]

Provisioning of instances ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Keep it Simple ,[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/photos/sylvar/31436961/

Our goals … ,[object Object],[object Object],[object Object]

Starting up … ,[object Object],[object Object],http://www.flickr.com/photos/diamondjoe/1871077148/

EC2 #1 Killer Feature ,[object Object],[object Object],[object Object],[object Object]

But others services in the system need to know about the new instances ????? http://www.flickr.com/photos/yourdon/2770955000/

SimpleDB! ,[object Object],[object Object],[object Object]

Amazon SimpleDB as DNS ,[object Object],[object Object],[object Object],[object Object]

Amazon is cheap! ,[object Object],[object Object],[object Object]

No more hardware hassles! ,[object Object],[object Object],http://www.flickr.com/photos/library_mistress/540375093/

Some cloud advice … http://www.flickr.com/photos/digitalsextant/34811579

Not a cloud in sight ! Forget the marketing hype - Cloud Providers do go down http://www.flickr.com/photos/montanaraven/

… and no two providers are the same NO CLOUD STANDARD http://www.flickr.com/photos/heather-dietz/227295326/

So can you move the whole house? http://www.flickr.com/photos/seanlloyd/24764719/

Don’t buy into the hype ,[object Object],[object Object],[object Object],[object Object],[object Object]

Remember … you can’t just nip down and reboot the server http://www.flickr.com/photos/johnniewalker/

But take a moment and … ,[object Object],[object Object],[object Object],[object Object]

www.aw20.co.uk [email_address] UK +44 1556 568 103 / US +1 650 331 9758 the cloud experts – putting it to work

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AWS Customer Presentation - Mediafed

1. Amazon AWS & Mediafed Alan Williamson Director, MediaFed ltd Co-Founder, aw2.0 ltd the cloud experts

3. MediaFed’s work flow MediaFed Publishers MediaFed Services Millions of RSS Clients

5. Then things got interesting Started to grow FAST! http://www.flickr.com/photos/lunadirimmel /

9. http://www.flickr.com/photos/nanimo/ THE BIG FLUFFY CLOUD

10.

11. It’s “Hug Amazon” day! http://www.flickr.com/photos/devcentre/74685966/

12.

13.

14. .. and instances do go down! But “ssssh” you didn’t hear it from me! http://www.flickr.com/photos/59953599@N00/2852302091/

15.

16.

17.

18.

19.

20.

21.

22. But others services in the system need to know about the new instances ????? http://www.flickr.com/photos/yourdon/2770955000/

23.

24.

25.

26.

27. Some cloud advice … http://www.flickr.com/photos/digitalsextant/34811579

28. Not a cloud in sight ! Forget the marketing hype - Cloud Providers do go down http://www.flickr.com/photos/montanaraven/

29. … and no two providers are the same NO CLOUD STANDARD http://www.flickr.com/photos/heather-dietz/227295326/

30. So can you move the whole house? http://www.flickr.com/photos/seanlloyd/24764719/

31.

32. Remember … you can’t just nip down and reboot the server http://www.flickr.com/photos/johnniewalker/

33.

34. www.aw20.co.uk [email_address] UK +44 1556 568 103 / US +1 650 331 9758 the cloud experts – putting it to work

AWS Customer Presentation - Mediafed

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