team-nandarone 最終スライド -1

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AmaneMuraoka

2019/2/9の東京工業大学エンジニアリングコース、EDP-Cの最終発表で使用した、team-nandaroneのスライドです。プロダクト名は「Re:mix」

Engineering

Remix
● ライブ後に同類を検知
● ライブで話しかけやすく
 ファン友ができる！
心拍数を
シンクロ

Problem
● ライブの感動を聞いて！！
● ファン同士で話をしたい！
● 布教したい！
ユーザー
自称コミュ障
イケメンアイドルが好き！
ライブに一人で行く
地方住みOL

Problem
● ライブの感動を聞いて！！
● ファン同士で話をしたい！
● 布教したい！
● 職場では趣味を理解されない
● 会場であと一歩を踏み出せない
● 初対面で話が続かないのでは…
でも…

● ライブ中に心拍数を測定
● ライブ終了後光るLEDの色の違いが、
ファンの興奮した箇所を示す
● 別のデバイスを近づけることで
共通で興奮した箇所の音の再生、心拍数表示
機能

 同じような感性を持つ人を探索
 ライブ会場での共通の話題を提供
 他のものと近づけないと録音が
再生されない
 話しかけるハードル↓
価値提案

General
ライブに一人で行く人全般によくある話
ライブ会場で中々話しかけられない

Unique Insight
● ライブの熱狂(非日常)
 普段内気でも話しかけたくなる
● 仲間を求めている人も多い
 実地調査の結果

Voice of user
● 話しかけられることはよくあるが
話しかける勇気がなかったからほしい
● フェスなどで使って、趣味の合う友人の輪
を広げてみたい

Future vision
● SNSと連携
 オンラインでも同じ感性を持つ人を探索
● このプロダクト前提のイベントを開催

Design process
歌える歩道
何処でもカラオケ
簡単作曲
ダンスから曲へ
AR音楽世界
面白い
やってみたい
アイデアを選択

ストレス発散アイテム
指輪型コントローラ
ライブ音源保存用腕輪
Design process
機能が増えていき
何をしたいか分からない！
より多機能な製品に対する
強さや価値を見出せない

Design process
音楽を聴く人
ライブに行く人
いくら範囲を狭めてもその中で属性が多くなる
ライブ音源録音腕輪の場合
その中の一人のユーザーのために作り上げる
とがった目的（価値）
を持つプロダクト

対象とするユーザーの意見しか聞かない
アイデアを固めるためのインタビューで
HIPHOP好き
一人で参加
使用される確信をもってプロダクトの製作
HIPHOP好き
友達と参加
Design process

Design process
ライブ音源録音腕輪
メンバーの思う一番の価値がバラバラ
話し合いでのすれ違いやアイデアの行き詰まり

Design process
何に価値を感じたのか
他メンバーから強めの質問
メンバー間での音楽性の違いを確認
グループで優先する価値を決定する

Design process
ピンポイントなユーザーの望む価値
グループで優先する価値
」の製作
対象のユーザー少しずれたユーザー
「
新しい音楽友達を作る

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