The document summarizes a study on the stages of social business transformation for companies. It found that companies progress through six distinct stages as they develop social business strategies and capabilities. These stages range from initial planning to establish social media presences, to engaging communities, to fully integrating social strategies and processes into the business. The study was based on interviews with 26 executives and a survey of 698 professionals on their social media efforts. It provides an overview of each maturity stage and common goals, activities, metrics, and pitfalls seen at each level of development.
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
[Report] The Evolution of Social Business: Six Stages of Social Media Transformation, by Charlene Li and Brian Solis
1. The Evolution of
Social Business
Six Stages of Social Business Transformation
March 6, 2013
By Charlene Li and Brian Solis
With Alan Webber and Jaimy Szymanski
Includes input from 26 ecosystem contributors and 698 survey respondents