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[Report] Real-Time Marketing: The Agility to Leverage 'Now' by Rebecca Lieb & Jessica Groopman
 

[Report] Real-Time Marketing: The Agility to Leverage 'Now' by Rebecca Lieb & Jessica Groopman

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Digital channels are 'on' 24/7, a fact that's as true for brands as it is for traditional media. Organizations struggle to keep up, not to mention remain relevant. All marketing organizations must now ...

Digital channels are 'on' 24/7, a fact that's as true for brands as it is for traditional media. Organizations struggle to keep up, not to mention remain relevant. All marketing organizations must now consider to what degree they will function in real time. New research from Industry Analyst Rebecca Lieb and Senior Researcher Jessica Groopman defines real time marketing (RTM), identifies the six RTM business scenarios, addresses the benefits, executional challenges and best practices of RTM and outlines how companies can move into real time readiness.

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http://www.altimetergroup.com 2477
http://marketingland.com 2304
http://www.toprankblog.com 1456
http://www.scoop.it 710
http://www.rebeccalieb.com 591
https://twitter.com 410
http://feeds.feedburner.com 239
http://feedly.com 233
http://customerworld.typepad.com 229
http://www.mountainclimber.me 78
http://jessgroopman.wordpress.com 60
https://www.rebelmouse.com 59
http://gofficeplus.lgcns.com 58
http://cksyme.com 52
http://gw.glasslock.co.kr 51
http://plus.url.google.com 36
http://www.feedspot.com 32
http://www.customerworld.typepad.com 28
http://webmail.hyundai-dvp.com 20
http://digg.com 18
http://news.google.com 16
http://office.golfzon.com 14
http://content-marketer.org 12
http://sadani.feedspot.com 10
http://www.newsblur.com 10
http://my.iqtell.com 9
http://lgmail3.lgcare.co.kr 9
http://officemail.lgcns.com 8
http://192.168.33.10 7
http://webcache.googleusercontent.com 5
http://tweets.adamdince.com 5
http://www.linkedin.com 5
http://newsblur.com 4
http://mail.ttp.org 4
http://plannerati.tumblr.com 4
http://feedproxy.google.com 3
https://jessgroopman.wordpress.com 3
http://vincos.it 3
http://www.xseo.com.au 3
http://lgekrhqms29.lge.com 3
http://lgmail2.lgcare.co.kr 3
http://etriware.etri.re.kr 3
http://www.typepad.com 3
http://lgekrhqms13.lge.com 3
http://www.google.com 3
https://mail.google.com 2
http://www.samsung.net 2
http://www.hanrss.com 2
http://reader.aol.com 2
http://www.bizfeedz.com 2
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  • I can't even begin to describe how personally validating this research is. During the 'Oreo' Superbowl, I worked at an agency on a Fortune 500 account. The approval process was clogged with bureaucracy and it was impossible to get internal stakeholders to work on a Sunday. When we described Oreo's big win, we were shamefully told, 'Why didn't you do that?' (I've since left that agency and started my own, which focuses on creating support systems for content strategy.)

    Companies that consistently create good content must have a good creative department, that's true. But it can't be done in isolation, which this report clearly outlines. Thanks, Rebecca!
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  • This report should be a red alert for B2B selling organizations struggling to create enough of the right content (quality, relevant, useful) to support primary marketing and selling use case requirements.

    Most companies haven't changed their process to create content.

    http://avitage.wistia.com/medias/9rlvv1zvpt
    This video explains the implications for companies with no or weak content strategy, and with limited ability to create content in a modular manner, suitable for re-purposing (editable and configurable.) It provides a high level explanation of the transition stage for content creation that is required to prepare for life in the real-time, 'adaptive content' assembly world.
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