Embedding RFID into a PCB - as easy as can be - MagicPCB containing Magicstrap - a cooperation of Murata and Beat LAYOUT

1. Embedded UHF RFID

2. RFID: Create & Protect Value in Electronics
Add one component and make your PCB smart
Traceability
Conventional PCB
Process-Control
- Standard SMT component
- EPC Global Standard Smart PCB with RFID tag
function
- Read and write data
Supply Chain Management
RFID- Batteryless RF-Technology:
Reader/Writer
Access information inside of the product through layers of package
MAGICSTRAP®
inside!
RFID Value Creators – Scalable RFID Solutions for the Whole Electronics Value Chain
www.rfid-valuecreators.com
Process Control
Shipment Control Traceability Repair Management Lifecycle
Prototype Management Brand Protection Management

3. How does MAGICSTRAP® work on PCB?
MAGICSTRAP® recognizes the ground plane as a dipole antenna

4. Efficient Easy Embedding
Embed MAGICSTRAP® into the PCB and make it invisible

5. Solution 1 - Antennaless
Embedded MAGICSTRAP (R) without booster Antenna
+ no layout modification needed
+ protection of Magicstrap (R)
+ cost efficient
+ very early use of RFID
o read/write range limited (< 2cm)
- location limited to edge of PCB
© Gernot Seeger Beta LAYOUT GmbH SMT Hybrid Packaging 2012

6. Solution 2 – With Booster
Embedded MAGICSTRAP (R) with galvanic connection to booster antenna
+ protected
+ cost efficient
+ early use of RFID
+ ground plane can be used as antenna
+ long read/write range possible
- integration in layout necessary
- location limited to edge of PCB

7. Possibilities
• Use the technology of Beta LAYOUT
– Purchase the factory automation
Manufacturer: Schmoll Maschinen
http://www.schmoll-maschinen.de/nc/en.html
– Or acquire license to use their patented
technology and develop own automation

8. RFID: Embedded Now!
1. Space Saving
2. Energy Harvesting
- Passive UHF RFID – no battery
3. Scalable Communication
- Adjustable range from 1mm to 10m
4. Add Value
In cooperation with - User memory inside

9. RFID Embedded: Use It Now!
1. Prototype Management
2. Process Control
3. Brand Protection
4. Traceability
5. Repair Management
In cooperation with
6. WEEE Recycling

10. Come on inside:
www.magic-pcb.com
In cooperation with
…and this is all just the beginning…