C.R.A.P. and an couple of assignments.

1. AND NOW SOME C.R.A.P.

2. As funny as it is…
… making CRAP jokes, it really is a foundational premise of
design, and it’s deeply important (and thanks to our sense of
humor usually quite memorable). The letters, of course,
stand for:
Contrast
Repetition
Alignment
Proximity

3. You read about it
So I’m going to give these to you in my words,
along with a few quick examples, so you can
get a good sense of how it works.

4. Contrast
Basically stated, contrast means that things that are
similar look similar but things that are different look
clearly different. This keeps your reader from
becoming confused and creating relationships that
aren’t present.
It comes, of course, from literal contrast, the light-to-dark
or black-to-white of an image. In design it often ends
up being about color values.

5. This image is
a great
example, and
it is also a
hyperlink to a
great blog
entry on
contrast, if you
want to learn

6. Repetition
Maybe the easiest of these four concepts to
define, repetition is, just as you’d guess,
repeating something– a color, a logo, a
typeface, a type style.
It unifies and organizes.

8. Alignment
Alignment is about positioning on a page.
Nothing should be put on haphazardly. There
should be a reason and a measurement that
guides where things are placed in relation to
each other.

9. The image to the right links
to a post that has some cool
reflection on alignment.
And there’s all
kinds of
alignment
going on with
the new
Windows 8
start page.

10. Proximity
Proximity is very similar in theory to
alignment, but it’s more about grouping and
use of white space.
Basically: similar things are grouped together,
different things require space.

12. NEXT!

13. Project: new Cleveland
Browns logo and
uniforms

19. Let’s go here

25. Remember your criteria
• *new* Logo
• New uniform design (home and away, at least– feel
free to do variants– you could even do holiday
specific, if you wanted, like X-mas, or Halloween, or
something)
• You can add two colors, but either orange or brown
must still be your base

26. When we’re all done, you’ll give me
• Black and white logo
• Color logo
• Image of helmet with logo (or helmets, if one of
your uniforms calls for a different helm)
• Two (or more) uniform sheets with colors and any
designs applied.
• A 500 word writer’s memo
• A 250 word “pitch” letter for the Browns ownership

29. NEXT!

30. Poster.
FIX IT!
(partner up– 2 to 3 or less)

31. This should say “2586 Davos
Trail,” but it got cut off.
It says “vinyl” in this mess
being made by “West Vail”
It’s actually Big & Nasty
Productions. I think he just
typoed. But he can stay
Big@Nasty if you wish. It’s your
world. I’m just living in it.

32. For Tuesday
READINGS (for Tues and Thurs activities)
•Wysocki “The Multiple Media of Texts” & “With Eyes That Think
and Compose and Think,”
•Barthes “Rhetoric of the Image”
•Benjamin “The Work of Art in the Era of Mechanical
Reproduction”
•and Kress “Reading Images”
MAKE SURE TO READ BENJAMIN BEFORE TUESDAY’S CLASS!