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Transcript

  • 1. To start today Here’s an example of design task 9: a social media “badge” or banner for a website.
  • 2. The readings for today Your readings highlight a number of things. Let’s go through them and talk about some of these key ideas.
  • 3. What does Clay tell us?
  • 4. How about Starks Jr. ?
  • 5. How about Schawbel?
  • 6. And the CNN piece?
  • 7. This one?
  • 8. From Forbes?
  • 9. From celebs?
  • 10. FIVE THINGS YOU NEED FOR GOOD SOCIAL MEDIA BRANDING. AND FIVE THINGS YOU ABSOLUTELY DON’T.
  • 11. NEEDS:
  • 12. UNIFORMITY.
  • 13. DISCIPLINE.
  • 14. A NETWORK.
  • 15. A LONGVIEW.
  • 16. “THE GOODS.”
  • 17. AVOID:
  • 18. FREQUENT REVISIONS.
  • 19. OVERSHARING.
  • 20. DISCONNECTED POSTS/CONTENT.
  • 21. CONFUSING NETWORK.
  • 22. SPONTANEOUS POSTS.