The micro-merchant market is the fastest growing market in payments. However most acquirers do not have a product offering that is profitable. This SlideShare explains how you can build a profitable micro-merchant channel for your acquiring business.

1. How to Develop
A PROFITABLE
MICRO-MERCHANT
Product Channel

2. The micro-merchant market will grow
to 20% of the total acquiring market.*
20%
http://www.transactionworld.net/articles/2012/march/cover_story.asp

3. That 20% represents
$2 Billion of potential business.
$2B

4. But most acquirers do
not have a profitable
micro-merchant
product offering.

5. That is because it costs too much to
aquire and board a micro-merchant.
Each new merchant
can cost up to $3000.
$3000
$6000
$9000

6. Boarding can cost thousands of dollars
per merchant because there is a lot to do.
Verify ID
Evaluate risk
Set Pricing
Collect contact information

7. But there is an answer:
straight-through processing

8. The cost to aquire and board a micro-merchant
needs to decrease for the market to be profitable.
It needs to be less than
$100 per new customer.
$100
$200
$300
$400
$500

9. Automating micro-merchant boarding
makes micro-merchants profitable.
$3000
Automated boarding
brought costs down
96% for Mercury Payments
$15

10. It’s a combination of process
improvement and task automation.
1. Self-serve online
merchant application
2. Automated ID
verification, credit
check and industry
verification
3. If merchant fits a
low-risk profile their
account is automatically
setup. If not, it’s sent to
an employee for review

11. Learn how to develop your own straightthrough processing product channel
with Rapid Customer Onboarding
Learn More