1. What kind of media institutions might distribute your media product and why? The publisher that has consistently caught my attention was IPC media mostly due to the fact that the are the same media distribution that publishes NME magazine, a leading magazine that specialises with the genres of indie rock and alternative rock. This publisher would also be very suitable as NME magazines target audience is of the same age range as my magazine which is very conventional.

2. One of the most recognisable publishers out there would have to be Bauer mostly due to being the largest privately owned publisher in Europe. It compromises over 200 magazines including MOJO and Q which are known to be impressively known for promoting new artists with every types of genres and Bauer would do an accomplishing job of promoting my artist in my magazine. Apart from the magazines they publish Bauer would be very suitable for the conventions of my magazine as it has indie rock/rock appeal it is similar to Q magazine. In addition it is also a convergence company as Q magazine also includes their own radio show to open up to more types of audiences such as people who are more likely to listen rather then read about music