Social Media Trends 2014 is a special presentation featuring 14 trends we're likely to see next year.
The importance of content in the constantly evolving era of social media will be the over-arching trend of 2014.
This presentation captures the 14 sub-trends resulting from this bigger movement.
If you'd like to find out more about the predicted trends, visit Kamber.com.au/blog for an in depth look at each one.
About Kamber
Kamber is a specialist content marketing and social media agency with offices in Melbourne and Sydney, Australia.
You can follow us on Twitter via @KamberCo.
Note: All imagery featured in this presentation is courtesy of rgbstock.com
연말을 맞아 해외 매체, 리서치 회사 등 업계 전문가들이 2015년 디지털/소셜미디어 마케팅을 둘러싼 변화를 전망하는 자료들이 쏟아지고 있습니다. 이노버즈미디어는 2015년 소셜미디어 마케팅에 대응할 수 있도록 해외 전문가들이 진단한 2015년 트렌드를 총정리해보았습니다. 해외에서는 어떻게 2015년을 전망하고 준비하고 있는지 살펴보시고, 소셜미디어 마케팅 전략 수립에 참고하셨으면 합니다.
What does the future look like? Is it a dark space where we’re suffering from varying degrees of techamphetamine or are we heading towards a Utopian fantasy of abundance and harmony?
Understanding that our basic human needs and wants barely change, we explore the future state of a range of topics; from our need for physical sustenance through to our age-long fascination of transcending the limitations of our biology.
Looking at the future from a human perspective, our potential for greatness is teetering on a fine line between darkness and hope. We’re banking on the latter.
Next Generation Marketing Insights - Our ApproachScott Walker
Part I: Next Generation Marketing Insights approach to mining Social Media data to create superior actionable Marketing & Consumer insights. Part II contains project examples
New Trends in Media Literacy – Presentation on FEB2013Jarle Haugland
Media is rapidly changing. Which new trends do we see, and how can we, as followers of Christ, respond to this?
This is not an academic presentation, but an attempt to give a personal view on media use and the Church´s role in this.
연말을 맞아 해외 매체, 리서치 회사 등 업계 전문가들이 2015년 디지털/소셜미디어 마케팅을 둘러싼 변화를 전망하는 자료들이 쏟아지고 있습니다. 이노버즈미디어는 2015년 소셜미디어 마케팅에 대응할 수 있도록 해외 전문가들이 진단한 2015년 트렌드를 총정리해보았습니다. 해외에서는 어떻게 2015년을 전망하고 준비하고 있는지 살펴보시고, 소셜미디어 마케팅 전략 수립에 참고하셨으면 합니다.
What does the future look like? Is it a dark space where we’re suffering from varying degrees of techamphetamine or are we heading towards a Utopian fantasy of abundance and harmony?
Understanding that our basic human needs and wants barely change, we explore the future state of a range of topics; from our need for physical sustenance through to our age-long fascination of transcending the limitations of our biology.
Looking at the future from a human perspective, our potential for greatness is teetering on a fine line between darkness and hope. We’re banking on the latter.
Next Generation Marketing Insights - Our ApproachScott Walker
Part I: Next Generation Marketing Insights approach to mining Social Media data to create superior actionable Marketing & Consumer insights. Part II contains project examples
New Trends in Media Literacy – Presentation on FEB2013Jarle Haugland
Media is rapidly changing. Which new trends do we see, and how can we, as followers of Christ, respond to this?
This is not an academic presentation, but an attempt to give a personal view on media use and the Church´s role in this.
Mechsoft Digital technologies pvt ltd. is the technology own organisation which is in the software development and testing field, where information technology comes closer to human intelligence.
We are an ISO certified and have 15 years of experience in development which is itself a kind of expertise and specialty.
2013 Digital & Social Marketing Trend Predictions (re-post of my presentation...Hannah Law
How will 3D printers, tablets, life-saving forks, Google Glasses and the interest graph change the way you do business this year?
This presentation will show you 5 trends that will change the way you do digital marketing in 2013. We explain the trend, show you some early adopters (including Nike, IBM, Heineken and Burberry) and recommend how you can make the most of it.
The Lucky 5 trends that you need to know about in 2013 are:
1. Be mobile, not do mobile
2. Bricks and Bytes: create shopping experiences, not transactions
3. Brand-awakened: brands with a higher purpose rule
4. Live in 60 Seconds: concept to production at speed
5. Smart Data: Big Data’s older, wiser sister
NB: This presentation was originally posted on my company's official slideshare account,: http://www.slideshare.net/socialogilvy/five-trend-predictions-for-2013
Future trends in social media #rethinkingmarketing #dagmar /Starcom Sindre HolmeDagmar
Dagmar #rethinkingmarketing asiakasseminaari. Starcomin Sindre Holme aiheena Future trends in social media. Creativity doesn´t have to be about fancy campaigns. People care about other people.
New trends in media for public information disseminationNancy Cudis
The digital space is a huge potential for the Philippine government to tap on to spread the word about their programs. Are they ready to embrace the digital space?
User Generated Content - Measuring The Voice Of The CustomerDaniel Waisberg
User Generated Content (UGC) is a growing strategy for increasing the content of websites. But how can you measure it and decide if it works for you? Learn about three important categories of analysis: content quantity (increased food for spiders), content linkability (for increased engagement), and content strength (targeted keywords to improve SEO). Adding content is not enough—it is essential to analyze how it influences SEO, site engagement, and brand awareness. This presentation will show different applications of UGC, its consequences, audience, and financial aspects. Two case studies will be presented on how to measure UGC using text mining tools. (This presentation was delivered on eMetrics Washingtong D.C. 2007).
Workshop on mobile journalism I led at 2014 CCNMA: Latino Journalists of California Journalism Opportunities Conference on Oct. 23, 2014 at University of Southern California in Los Angeles.
The basics (and best bits) of Google Analytics - 2017 Edition Adam Vincenzini
This top line mini-guide provides readers with a jargon-free summary of Google Analytics in 2017 and how to get started with it as a tool. It is recommended for newbies and beginners.
Making Crisis Strategies Work In The Social World #MSMW2015Adam Vincenzini
Making Crisis Strategies Work In The Social World was presented at Malaysia Social Media Week 2015 in Kuala Lumpur.
It introduces the three step process we (Kamber) adopt to ensure our clients have robust crisis strategies in place
To find out more about the conference, visit . http://www.socialmediaweek.com.my/
A guide to realistic social media and measurementAdam Vincenzini
Social media measurement and performance analysis is one of the most debated topics in the current marketing environment.
Recently I hosted a workshop for the PRIA which attempted to put social media measurement in perspective, especially when linking it to tangible business objectives.
This is not an exhaustive presentation, nor will it answer every question linked to social media measurement, but it will hopefully give you a useful resource to refer to.
A collection of 13 social media trends you can expect to see in 2013.
Check out the 2014 version at: http://www.slideshare.net/AdamVincenzini/social-media-trends-2014
Mechsoft Digital technologies pvt ltd. is the technology own organisation which is in the software development and testing field, where information technology comes closer to human intelligence.
We are an ISO certified and have 15 years of experience in development which is itself a kind of expertise and specialty.
2013 Digital & Social Marketing Trend Predictions (re-post of my presentation...Hannah Law
How will 3D printers, tablets, life-saving forks, Google Glasses and the interest graph change the way you do business this year?
This presentation will show you 5 trends that will change the way you do digital marketing in 2013. We explain the trend, show you some early adopters (including Nike, IBM, Heineken and Burberry) and recommend how you can make the most of it.
The Lucky 5 trends that you need to know about in 2013 are:
1. Be mobile, not do mobile
2. Bricks and Bytes: create shopping experiences, not transactions
3. Brand-awakened: brands with a higher purpose rule
4. Live in 60 Seconds: concept to production at speed
5. Smart Data: Big Data’s older, wiser sister
NB: This presentation was originally posted on my company's official slideshare account,: http://www.slideshare.net/socialogilvy/five-trend-predictions-for-2013
Future trends in social media #rethinkingmarketing #dagmar /Starcom Sindre HolmeDagmar
Dagmar #rethinkingmarketing asiakasseminaari. Starcomin Sindre Holme aiheena Future trends in social media. Creativity doesn´t have to be about fancy campaigns. People care about other people.
New trends in media for public information disseminationNancy Cudis
The digital space is a huge potential for the Philippine government to tap on to spread the word about their programs. Are they ready to embrace the digital space?
User Generated Content - Measuring The Voice Of The CustomerDaniel Waisberg
User Generated Content (UGC) is a growing strategy for increasing the content of websites. But how can you measure it and decide if it works for you? Learn about three important categories of analysis: content quantity (increased food for spiders), content linkability (for increased engagement), and content strength (targeted keywords to improve SEO). Adding content is not enough—it is essential to analyze how it influences SEO, site engagement, and brand awareness. This presentation will show different applications of UGC, its consequences, audience, and financial aspects. Two case studies will be presented on how to measure UGC using text mining tools. (This presentation was delivered on eMetrics Washingtong D.C. 2007).
Workshop on mobile journalism I led at 2014 CCNMA: Latino Journalists of California Journalism Opportunities Conference on Oct. 23, 2014 at University of Southern California in Los Angeles.
The basics (and best bits) of Google Analytics - 2017 Edition Adam Vincenzini
This top line mini-guide provides readers with a jargon-free summary of Google Analytics in 2017 and how to get started with it as a tool. It is recommended for newbies and beginners.
Making Crisis Strategies Work In The Social World #MSMW2015Adam Vincenzini
Making Crisis Strategies Work In The Social World was presented at Malaysia Social Media Week 2015 in Kuala Lumpur.
It introduces the three step process we (Kamber) adopt to ensure our clients have robust crisis strategies in place
To find out more about the conference, visit . http://www.socialmediaweek.com.my/
A guide to realistic social media and measurementAdam Vincenzini
Social media measurement and performance analysis is one of the most debated topics in the current marketing environment.
Recently I hosted a workshop for the PRIA which attempted to put social media measurement in perspective, especially when linking it to tangible business objectives.
This is not an exhaustive presentation, nor will it answer every question linked to social media measurement, but it will hopefully give you a useful resource to refer to.
A collection of 13 social media trends you can expect to see in 2013.
Check out the 2014 version at: http://www.slideshare.net/AdamVincenzini/social-media-trends-2014
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Exploring The Dimensions and Dynamics of Felt Obligation: A Bibliometric Anal...AJHSSR Journal
ABSTARCT: This study presents, to our knowledge, the first bibliometric analysis focusing on the concept of
"felt obligation," examining 120 articles published between 1986 and 2024. The aim of the study is to deepen our
understanding of the existing knowledge in the field of "felt obligation" and to provide guidance for further
research. The analysis is centered around the authors, countries, institutions, and keywords of the articles. The
findings highlight prominent researchers in this field, leading universities, and influential journals. Particularly,
it is identified that China plays a leading role in "felt obligation" research. The analysis of keywords emphasizes
the thematic focuses of these studies and provides a roadmap for future research. Finally, various
recommendations are presented to deepen the knowledge in this area and promote applied research. This study
serves as a foundation to expand and advance the understanding of "felt obligation" in the field.
KEYWORDS: Felt Obligation, Bibliometric Analysis, Research Trends
Unlock TikTok Success with Sociocosmos..SocioCosmos
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1. 14 Social
Media Trends
for 2014
#14for14
Prepared by:
Adam Vincenzini
Managing Partner
Title of Presentation
2. Welcome to #14for14.
The importance of content in the constantly
evolving era of social media will be the overarching trend of 2014.
This presentation captures the 14 sub-trends
resulting from this bigger movement.
Let’s break them down.
14 Social Media Trends for 2014
Kamber.com.au
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4. Making your content visible will be critical
• We’re (finally) recognising that quality content,
published frequently, is the real star of social
media and general online activity
• In many cases, great content doesn’t achieve the
visibility required to provide maximum impact
which is why an increasing amount of media
buying budgets will be allocated to content
promotion in 2014
• Look out for services like Outbrain to figure
heavily when the subject of content promotion
comes up next year
• Read the full post on trend one here
14 Social Media Trends for 2014
Kamber.com.au
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5. The last piece of the content marketing model
Content promotion has traditionally not
been a ‘must have’ but that will change
significantly in 2014
14 Social Media Trends for 2014
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7. Interest-driven social media behaviour
• We’ve seen major social networks like
Facebook take the biggest chunk of the twoway media market in recent years
• However, our online preferences are rapidly
changing and interest-based networks /
destinations are starting to gain more traction
• These micro-networks will never significantly
bite into the market share of the Facebook’s of
the world, but they are likely to get a little more
attention in 2014
• Read the full post on trend two here
14 Social Media Trends for 2014
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9. Genuine content creators increase in value
• One of the biggest changes Google has made in
recent times has been the roll out of ‘author rank’
which verifies the profiles of content creators and can
make their content more visible within search results
• After years of being prisoners to an algorithm,
content creators are now being rewarded for their
history of quality content that has been published
over a sustained period of time
• This trend will become more and more apparent in
2014
• Read the full post on trend three here
14 Social Media Trends for 2014
Kamber.com.au
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10. 4.
The shortage of contentsavvy digital talent gets
worse before it improves
Kamber.com.au
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11. Digital ‘all-rounders’ will be in high demand
• In recent times, ‘digital’ has finally started to be seen as
the means to an end, not the end
• That ‘means’ is the delivery of content to the right
people, in the right places at the right times
• To be successful in this new world, you need to have a
unique set of skills, including digital production, content
creation, social media knowledge and an understanding
of SEO
• People with experience in all these areas are in short
supply and as demand for these people increases in
2014, so to will the frustration
• Read the full post on trend four here
14 Social Media Trends for 2014
Kamber.com.au
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13. Audio sharing to explode in popularity
• In the second half of 2013, we saw a huge
increase in the use of specialist audio sharing
platform, SoundCloud
• SoundCloud has 250 million active users
which places it 4th among the ‘big 9′ social
sharing platforms, behind only Facebook,
YouTube and Google+
• Expect SoundCloud to increase even more in
popularity in 2014 as audio content becomes
even easier to produce, consume and share
• Read the full post on trend five here
14 Social Media Trends for 2014
Kamber.com.au
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14. Active monthly users of the ‘big 9’
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15. 6.
Next year’s shiny new toy
won’t fly off the shelf like
we’re used to
Kamber.com.au
15
16. Beware of the shiny new toy in 2014
• Every year a new social media platform arrives on the
scene and we collectively flip out at the possibilities it
may provide
• Vine was last year’s darling and it appears the hype
was mostly justified
• But, how many more social platforms can we cope
with?
• How much more money and resource can we allocate
to another new toy?
• 2014 is looking like the year we start to say ‘no’
• Click here to read about the five reasons why this is set
to happen.
14 Social Media Trends for 2014
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18. Content marketing deserves the hype
• Content marketing isn’t anything new, but
thanks to the rise of social media, it is much
easier to do
• But quality content (driven by smart content
strategies) is the key to success
• When delivered well, it can showcase the
knowledge and expertise housed within an
organisation better than any other traditional
marketing activity
• It will be talked about to annoying levels in 2014,
but the hype will (mostly) be justified
• Read the full post on trend seven here.
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20. 8.
The revival of genuine usergenerated content contests
Kamber.com.au
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21. Content contests will be back in vogue
• A perfect storm is on the horizon in relation to usergenerated content contests
• Brands and businesses are desperate for more cocreated content to feature on their social media
channels
• Individuals can participate in these contests with more
ease than ever before thanks to tools like Instagram,
Vine and Twitter
• Due to the mutual benefits provided by content
contests, expect to see a big jump in this activity in
2014
• But, being aware of the risks associated with these
activities must also be assessed
• Read the full post on trend eight here
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Kamber.com.au
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23. Content focus will trigger structure changes
• Nearly every organisation is trying to work out
how to better integrate digital into all facets of
marketing
• There is a widespread consensus that
operating purely in silos impacts on efficiency
and effectiveness
• In 2014, as the focus on original content
increases, expect to see genuine hybrid
models adopted with more frequency (see
charts on following page)
• Read the full post on trend nine at
kamber.com.au/blog
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24. Likely future models
Traditional options
Digital integration options
Images courtesy of nten.org
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26. ‘Going viral’ is not a sustainable strategy
• Viral video marketing has been a blessing
and a curse for digital marketers
• On one hand, it has showed the power of
online video, on the other, success has been
historically determined by view counts
instead of resulting viewer actions
• Don’t expect this obsession to change too
much in 2014 as immediate results continue
to take precedence over playing the long
game
• Read the full post on this (annoying) trend at
kamber.com.au/blog
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Kamber.com.au
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27. Optimal approach not being used enough
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29. It’s Google search, but not as you know it
• Google made some very significant changes
to its search product in 2013
• These changes have rendered many
traditional SEO tactics useless in exchange
for genuine content strategies and production
• Expect Google to continue to dramatically
refine the factors that influence search results
next year and beyond
• People-powered results will be a phrase
you’ll hear a lot in 2014
• Read the full post on trend 11 here
14 Social Media Trends for 2014
Kamber.com.au
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31. Being ‘social’ won’t be enough in 2014
• Linked to trend 11, Google is looking to reward
quality long format content
• A by-product of this is that simply curating other
people’s content will become a less fruitful tactic in
2014
• With a premium placed on original content, the best
place to feature this is on a blog (or content hub
connected to your primary website)
• A blog is also an investment in a channel you truly
own which provides a lot more long-term value than
‘renting’ social channels
• Read all eight reasons why blogs will bounce back in
2014 at kamber.com.au/blog
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33. Serious questions will be posed in 2014
• Social media will face increased scrutiny in 2014
• The industry will (more vocally) ask whether or
not is delivering against the hype
• Members of the public will voice an everincreasing apprehension about the role brands
play in their social media lives
• In reality, social media will experience a
recalibration as opposed to a bloody death, but a
great deal of noise to that effect will be made next
year
• Read the full post on trend 13 at
kamber.com.au/blog
14 Social Media Trends for 2014
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35. …change, faster and faster change
• Constant change is embedded in the DNA of
social and digital media
• But in 2014, the rate of change will be like
nothing we’ve ever seen before, and it won’t
be limited to the popular platforms
• Technology like Google Glass will have an
impact on user behaviour and brands will
attempt to respond to developments like this
• The changes will just keep coming, and
coming and coming…
• Read the full post on trend 14
kamber.com.au/blog
14 Social Media Trends for 2014
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36. Read more about all 14 trends
with extended commentary at
Kamber.com.au/blog
14 Social Media Trends for 2014
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38. The Social Media Trends 2014 series was
produced by Adam Vincenzini, managing
partner at Kamber.
Adam is a long-time blogger and has been a
contributor for number of leading industry blogs
including The Next Web, PR Daily, All Facebook
and Search Engine Journal.
He is also the founder of AdamVincenzini.com.
You can connect with Adam on Twitter via
@AdamVincenzini.
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40. Kamber is a specialist content
marketing and social media
consultancy based in Australia.
We help clients get the most out of their digital
footprint by planning, producing, publishing and
promoting content people crave.
14 Social Media Trends for 2014
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41. Our product and service areas
Strategy and
advice
Digital content and
asset production
Social media
conversations
Distribution
and visibility
tools
Monitoring
and analytics
Training and
mentoring
14 Social Media Trends for 2014
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42. For more information:
Adam Vincenzini
Managing Partner
Kamber
M: +61 428 342 323
E: adam@kamber.com.au
Kamber.com.au
Facebook.com/KamberCo
@KamberCo
+KamberAU
Kamber.com.au
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