This document discusses key trends in the healthcare professional mix from 2019-2020. It provides an agenda for a webinar covering emerging changes at the customer and pharmaceutical company levels, and how to reimagine the future. Survey results show over 60% of specialists saw some improvement in biopharma digital content during the pandemic, but only 21% saw a strong boost. The importance and satisfaction of pharmaceutical digital offerings increased, but there is still a large gap and only a few companies providing relevant content. The webinar aims to help pharmaceutical companies translate strategic priorities into high-impact customer engagement strategies using omnichannel approaches.