Brave New World UK 2011 ( Gary Monk )

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Gary Monk's opening and presentation from the Across Health UK Brave New World seminar, London 12th Sept.

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  • Take this theme and blow it to pieces actually a big waste of time without the right strategy in place
  • The reality is when we look at SoLo Mo its
  • Brave New World UK 2011 ( Gary Monk )

    1. 1. Welcome<br />Gary Monk<br />Managing Director Across Health UK <br />1<br />
    2. 2. 2<br />03:20 – 03:40 Networking Coffee break<br />
    3. 3. So what is SoLoMoanyway?<br />presentation title<br />3<br />
    4. 4.
    5. 5. Local<br />presentation title<br />5<br />Social<br />Mobile<br />?!<br />
    6. 6. First a question<br />presentation title<br />6<br />
    7. 7. Do you have a Twitter account<br />15/09/2011<br />presentation title<br />7<br />Yes<br />No<br />What is Twitter?<br />
    8. 8. Twitter<br />@alex__butler<br />@pjdirect<br />@hinssen<br />@garymonk<br />#BNW2011<br />15/09/2011<br />presentation title<br />8<br />
    9. 9. Digital Insights and Social, Local and Mobile within Pharma<br />Gary Monk<br />Managing Director Across Health UK <br />9<br />
    10. 10. Strategy FirstRegulations Second<br />Gary Monk<br />10<br />
    11. 11. Local<br />presentation title<br />11<br />Social<br />Mobile<br />
    12. 12. presentation title<br />12<br />
    13. 13. Local<br />presentation title<br />13<br />Social<br />Mobile<br />
    14. 14. So cial<br />Lo cal<br />Mo bile<br />presentation title<br />14<br />
    15. 15. Slo w<br />Mo tion<br />presentation title<br />15<br />
    16. 16. Introducing the Digital Barometer Survey<br />196 respondents from EMEA life sciences companies completed the online survey between Feb – Mar 2011<br />Industry spread<br />Pharma, biotech, generics companies, medical devices<br />Functional spread<br />Marketing, medical, sales, digital, IT, CRM, other<br />Geographic spread<br />Across EMEA<br />Local vs international spread<br />Global, regional/EMEA, local<br />September 15, 2011<br />Across Health digital Survey EMEA 2011<br />16<br />
    17. 17. How would you rank your company versus your competitors in using digital marketing?<br />15/09/2011<br />presentation title<br />17<br />Ahead<br />The same<br />Behind<br />No opinion<br />Ahead (16%)<br />The same (34%)<br />Behind (43%)<br />No opinion (7%)<br />
    18. 18. 7% of the Marketing budget is spent on digital (2010) – is this?<br />15/09/2011<br />presentation title<br />18<br />Too Low<br />Too High<br />About right<br />A stupid question<br />
    19. 19. Where is this 7% share of the money going?<br />presentation title<br />19<br />
    20. 20. Most popular pharma digital activities<br />
    21. 21. Most popular pharma digital activities<br />
    22. 22. What is the most significant barrier to digital in your organisation?<br />15/09/2011<br />presentation title<br />22<br />No headcount to support digital<br />Customers are not ready<br />Pharmacovigilance concerns<br />No clear (e) business strategy<br />Healthcare compliance concerns<br />No budget<br />Regulatory & legal issues<br />Return on investment questions<br />No senior management support<br />Not enough internal knowledge<br />
    23. 23. The reported barriers to digital<br />1) Regulatory and Legal issues<br />2) No clear (e)business strategy<br />3) Return on investment questions<br />4) Not enough internal knowledge<br />5) Healthcare compliance issues<br />6) No headcount to support digital<br />7) Pharmacovigilance concerns<br />8) No budget<br />9) No senior management support<br />10) Customers are not ready<br />presentation title<br />23<br />
    24. 24. The reported barriers to digital<br />1) Regulatory and Legal issues<br />2) No clear (e)business strategy<br />3) Return on investment questions<br />4) Not enough internal knowledge<br />5) Healthcare compliance issues<br />6) No headcount to support digital<br />7) Pharmacovigilance concerns<br />8) No budget<br />9) No senior management support<br />10) Customers are not ready<br />presentation title<br />24<br />
    25. 25. Are you satisfied with your current digital activities?<br />15/09/2011<br />presentation title<br />25<br />NO<br />YES<br />
    26. 26.
    27. 27. A case example<br />15/09/2011<br />Our unique strenghts Infographic<br />27<br />
    28. 28.
    29. 29. The ones that did not make it<br />
    30. 30. Strategy first regulations second<br />Conclusion<br />
    31. 31. Questions?<br />31<br />Gary.monk@a-cross.com<br />

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