21. Grow
Just pay Mark … Zuckerberg?!??!? Audience
Don’t be afraid to
buy some ads to
further target your
audience.
@aaronfriedman 21
22. Facebook Said
“We’re continuing to optimize the news feed to show the posts that people are
most likely to engage with, ensuring they see the most interesting stories. This
aligns with our vision that all content should be as engaging as the posts you see from
friends and family.”
Now you kinda
September 21: Average have to use the ad
45% Decrease in Organic Reach
market… WELP!
http://www.businessinsider.com/facebook-changed-edgerank-algorithm-to-hurt-advertisers-2012-10 @aaronfriedman 22
23. Despite That, It’s Still Useful
Use Advertising tool (facebook.com/ads/create/)
@aaronfriedman 23
24. Cost: $0.15 per fan
(for first 50K fans)
Total spent $10,000
@aaronfriedman 24
25. Posts about products on
Bass Fishing Favorites
2M 1k 26k+
Impressions Paid Facebook
To MTB Subscribers Subscriptions
Products to MTB
@aaronfriedman 25
26. Tools to Streamline & Advanced Targeting
facebook.com/ads/create/
@aaronfriedman 26
30. Let’s look at that closer
HOLY S#!T…
Is That the
Triforce?!?!?
@aaronfriedman 30
31. The Good
This Image comes directly from the
post
Description clearly explains what the article is
Title is exactly what I wanted to
about, and it speaks to my audience, people I
it be & not truncated
am connected to.
@aaronfriedman 31
32. The Bad (Not Optimized)
This is John Bell, Global Managing
Director at Social@Ogilvy. Not Brian Solis
Truncated
Description has nothing do to with the
article. @aaronfriedman 32
33. The Ugly (How Posts Look)
No Image
Not
Utilizing
Character
lengths
Non
informative
Description
@aaronfriedman 33
34. Is Facebook Special???
<title>Once upon a time in a land
far away is a stoy about…</title>
<meta name='description'
content=title> Because you didn’t
optimize this, we will put
whatever we want here from the
post. ha ha…'/>
<meta property='og:title' content=‘ '/>
<meta property='og:description' content=‘ '/>
<meta property=‘og:image’ content=‘ />
@aaronfriedman 34
36. Open Graph DIY Optimization
Big shout out to @ipullrank for helping me build this tool
Bookmarklet which gives you a peak at how
Facebook renders each post and ensures you are
hitting the proper criteria.
http://ipullrank.com/open-graph-helper
@aaronfriedman 36
37. Re-cap
1. Be passionate about what you post and make
quality content
2. Don’t be afraid to invest a bit of money to grow
your fan base.
3. Open Graph tags are your friend, and crucial to
the user experience.
@aaronfriedman 37
