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Twitter Friends: Sharing is          Caring        Presented by:          Ruth Burr           SEOmoz
Step 1: Awesome Content•   Editorial calendar•   Target keywords•   Mine the zeitgeist•   Platform-specific               ...
This is Not What We’re Building.                              Image source
Who Do We Need to Reach?•   Customers•   Potential Customers•   People customers follow•   Influencers•   Publishers
Step 2: Publisher Prospecting                   Image Source
Find Your Target Sites• Mine competitors’ backlinks  – Mine their blogrolls• Mine your own backlinks  – Mine their blogrol...
Find Their Friends
Be Realistic
Step 3: Communication Station
Tracktacular      • Sort targets into private lists             – By desired action             – By relationship to each ...
Sharesies!             Image Source
You’re So Great
Answer a Question• Question words:   • “What I’d like to  –   Who             see…”  –   What          • “Why isn’t there…...
Let Me Handle That for You           I’M HELPING
Haaaave You Met Ted?
Haaaave You Met My Content?
The 15-Minute Solutionhttp://www.seomoz.org/blog/google-plus-in-15-minutes-a-day
Advanced Relationship Building for Links - Ruth Burr
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Advanced Relationship Building for Links - Ruth Burr

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SEOmoz Lead SEO Ruth Burr's presentation from the Advanced Relationship Building for Links session at PubCon Las Vegas 2012

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Advanced Relationship Building for Links - Ruth Burr

  1. 1. Twitter Friends: Sharing is Caring Presented by: Ruth Burr SEOmoz
  2. 2. Step 1: Awesome Content• Editorial calendar• Target keywords• Mine the zeitgeist• Platform-specific Content is King
  3. 3. This is Not What We’re Building. Image source
  4. 4. Who Do We Need to Reach?• Customers• Potential Customers• People customers follow• Influencers• Publishers
  5. 5. Step 2: Publisher Prospecting Image Source
  6. 6. Find Your Target Sites• Mine competitors’ backlinks – Mine their blogrolls• Mine your own backlinks – Mine their blogrolls• Get everybody’s Twitter handle
  7. 7. Find Their Friends
  8. 8. Be Realistic
  9. 9. Step 3: Communication Station
  10. 10. Tracktacular • Sort targets into private lists – By desired action – By relationship to each other • Track lists in Excel:Handle Name Website Last Contact Result Status@architectgurl Jenny Penny www.architectgurl.co 10/14/12 RT Green m@Jfakerton Jonny Fakerton www.buildingtime.com 10/11/12 None Yellow
  11. 11. Sharesies! Image Source
  12. 12. You’re So Great
  13. 13. Answer a Question• Question words: • “What I’d like to – Who see…” – What • “Why isn’t there…” – Where • “There should be…” – When – Why – How – ?
  14. 14. Let Me Handle That for You I’M HELPING
  15. 15. Haaaave You Met Ted?
  16. 16. Haaaave You Met My Content?
  17. 17. The 15-Minute Solutionhttp://www.seomoz.org/blog/google-plus-in-15-minutes-a-day

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