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From Consulting to Enterprise                    A SEO Journey
Matthew FlessnerSenior Manager of SEOFanatics, Inc.I manage the Natural Search Optimization efforts for anumber of interna...
SEO….        Salesman        Advocate        Educator        Expert
FirstDays
SEO Salesman               SEO is not “Free”
Budgeting            Tools, Directorie            s, Links, Confere            nces…
Budgeting
Forecasting
SEO Advocate               What you do               benefits them by               meeting their               goals
ASK YOURSELF:Who are your fellow stakeholders?(who else benefits from your successes)
eCommerce Team    Business Leaders     eCom Managers    Project Managers
UI/UX Department       Flash is pretty         (but CSS is friendly)
Copywriting              Need I say more?
SEO Educator
SEO Expert
Enterprise SEO Concerns• More than Title Tags• Boilerplate Titles, Meta & Content• Duplicate Content
Reporting(Not just ranking reports anymore)
Exceed ExpectationsRevenue, Rankings & ROI
Thank you.Matthew Flessner    Connect with me atfless13@gmail.com   matthewflessner.com@fless13
Pubcon Open Mic October 2012
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Pubcon Open Mic October 2012

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Pubcon 2012 Open Mic Presentation on going from SEO Consulting to Enterprise In-house SEO.

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Pubcon Open Mic October 2012

  1. From Consulting to Enterprise A SEO Journey
  2. Matthew FlessnerSenior Manager of SEOFanatics, Inc.I manage the Natural Search Optimization efforts for anumber of internationally known sports apparelsites, including NFL Shop, NBAStore, FansEdge.com, Majestic Athletic, NBC Sports, andnumerous NCAA, NFL and NBA team stores.
  3. SEO…. Salesman Advocate Educator Expert
  4. FirstDays
  5. SEO Salesman SEO is not “Free”
  6. Budgeting Tools, Directorie s, Links, Confere nces…
  7. Budgeting
  8. Forecasting
  9. SEO Advocate What you do benefits them by meeting their goals
  10. ASK YOURSELF:Who are your fellow stakeholders?(who else benefits from your successes)
  11. eCommerce Team Business Leaders eCom Managers Project Managers
  12. UI/UX Department Flash is pretty (but CSS is friendly)
  13. Copywriting Need I say more?
  14. SEO Educator
  15. SEO Expert
  16. Enterprise SEO Concerns• More than Title Tags• Boilerplate Titles, Meta & Content• Duplicate Content
  17. Reporting(Not just ranking reports anymore)
  18. Exceed ExpectationsRevenue, Rankings & ROI
  19. Thank you.Matthew Flessner Connect with me atfless13@gmail.com matthewflessner.com@fless13

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