METRICS    THAT MATTERAmir Zonozi     Zoomph      #mamsummit @Zonozi      @Zoomph_inc   @mamsummit
THOMAS COOK UK
LOWCOSTHOLIDAY  SAVES THE DAY
SOCIAL MEDIA FTW!!!!
WORTH IT?
WHY DO METRICS MATTER?• What   you think + feel about a brand is the brand• Feelings   are hard to measure but engagements...
WHICH METRICS MATTER• Follower   count   • Subscribers   • Fans• Mentions           • Impressions   • Web Traffic• Retweets...
• ZPoints   = unit of attention• ZPoints: weuse a weighted formula for both the amount of engagement (i.e. actions taken i...
#MAMSUMMIT (12 PM)
Amir Zonozi                             Zoomph  @Zonozi                              @Zoomph_inc              slideshare.n...
Mid Atlantic Marketing Summit Presentation- Zoomph- Metrics That Matter - …
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Mid Atlantic Marketing Summit Presentation- Zoomph- Metrics That Matter - …

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The importance of listening, not only to your audiences online, but to your competitors as well. Using social media tools like Zoomph allows you to do this.

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  • Mid Atlantic Marketing Summit Presentation- Zoomph- Metrics That Matter - …

    1. 1. METRICS THAT MATTERAmir Zonozi Zoomph #mamsummit @Zonozi @Zoomph_inc @mamsummit
    2. 2. THOMAS COOK UK
    3. 3. LOWCOSTHOLIDAY SAVES THE DAY
    4. 4. SOCIAL MEDIA FTW!!!!
    5. 5. WORTH IT?
    6. 6. WHY DO METRICS MATTER?• What you think + feel about a brand is the brand• Feelings are hard to measure but engagements are easy.• You should be listening with social media tools
    7. 7. WHICH METRICS MATTER• Follower count • Subscribers • Fans• Mentions • Impressions • Web Traffic• Retweets • Shares • Check-ins• Likes • Comments • Pins ENGAGEMENTS & IMPRESSIONS
    8. 8. • ZPoints = unit of attention• ZPoints: weuse a weighted formula for both the amount of engagement (i.e. actions taken in response) and the total reach (i.e. total impressions)• Totalfollower count is not a linear relationship to influence.
    9. 9. #MAMSUMMIT (12 PM)
    10. 10. Amir Zonozi Zoomph @Zonozi @Zoomph_inc slideshare.net/azonozi
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