Mid Atlantic Marketing Summit Presentation- Zoomph- Metrics That Matter - …
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The importance of listening, not only to your audiences online, but to your competitors as well. Using social media tools like Zoomph allows you to do this.
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Mid Atlantic Marketing Summit Presentation- Zoomph- Metrics That Matter - …
- 1. METRICS THAT MATTER Amir Zonozi Zoomph #mamsummit @Zonozi @Zoomph_inc @mamsummit
- 3. LOWCOSTHOLIDAY SAVES THE DAY
- 5. WORTH IT?
- 6. WHY DO METRICS MATTER? • What you think + feel about a brand is the brand • Feelings are hard to measure but engagements are easy. • You should be listening with social media tools
- 7. WHICH METRICS MATTER • Follower count • Subscribers • Fans • Mentions • Impressions • Web Traffic • Retweets • Shares • Check-ins • Likes • Comments • Pins ENGAGEMENTS & IMPRESSIONS
- 8. • ZPoints = unit of attention • ZPoints: weuse a weighted formula for both the amount of engagement (i.e. actions taken in response) and the total reach (i.e. total impressions) • Totalfollower count is not a linear relationship to influence.
- 11. Amir Zonozi Zoomph @Zonozi @Zoomph_inc slideshare.net/azonozi
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