2014 Metro Atlanta Speaks asks almost 4,200 residents to weigh in on key quality of life issues such as transportation, education, the economy, the arts and aging in the Atlanta area. This is the second year of the survey, so we have some comparisons to last year as well.
Asian American Pacific Islander Month DDSD 2024.pptx
2014 Metro Atlanta Speaks: Gauging The Pulse of Metro Atlantans
1. A Summary of Regional Results with Comparisons between 2014 and 2013 Survey (incl. County-Level Results)
November, 2014
2. REMINDER Survey: Genesis and Goals
•Survey: Houston LINK Trip and the Kinder Model
–Goals: Assess Perceptions, Define Priorities, Gauge Opinions
–Method: Random sample survey of residents in the 10-county ARC area; multiple years with consistent questions
3. This Year’s Survey: Process Overview
•Internal Team + Guidance from Steering Committee and Technical Advisory Group
•RFP Process April through May
•Consultant Selection June>Schapiro Group
•Question Refinement July
•Survey Implementation August-early September
•Delivery of Data started September 12th
•Targeting State of the Region Friday 11/7 for Initial Release
4. •The 2014 Metro Atlanta Speaks survey asked 25 questions of 4,200 residents in the 10-county area, significant down to the county-level.
•The 2013 instrument asked 21 questions of 2,100 residents, and was significant only at the regional (10-county level)
•The goal in both years was gather opinions on how the 10-county Atlanta region rates in terms of key quality-of-life issues like transportation, education, the economy, the arts and aging in the Atlanta region.
•In 2014, the survey added questions on water, job training, starting a business, healthcare, and parks
•This summary focuses on 2014 regional results, comparisons to 2013, as well as on selected 2014 survey county results. 2014 regional margin of error is +/- 1.5% percentage points. County-level results have a margin of error of +/- 5%.
Metro Atlanta Speaks
9. 41%
30%
22%
3%
5%
42%
28%
21%
5%
4%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Expand public transit
Improve roads/ highways
Develop communities live close to work
Do nothing
DK
Q13: Best Way to Fix Traffic Problems—
MAS Response Comparison 2014/2013
2014
2013
10. 33%
35%
35%
39%
40%
42%
42%
43%
45%
52%
33%
29%
33%
31%
32%
27%
24%
26%
28%
24%
22%
24%
21%
22%
22%
19%
24%
20%
20%
15%
8%
7%
6%
4%
3%
7%
6%
7%
4%
3%
4%
5%
3%
5%
5%
5%
3%
4%
5%
4%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Cherokee
Fayette
Henry
Douglas
Cobb
DeKalb
Fulton
Rockdale
Gwinnett
Clayton
Q13: Best Way to Fix Traffic by County: MAS 2014
Expand public transit
Improve roads/ highways
Develop communities live close to work
Do nothing
DK
11. 71%
17%
9%
3%
70%
22%
7%
1%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Very important
Somewhat important
Not important at all
DK
Q15: Importance of Public Transit—
MAS Response Comparison 2014/2013
2014
2013
12. 57%
57%
64%
66%
67%
67%
68%
74%
75%
79%
29%
27%
23%
23%
23%
23%
23%
21%
18%
17%
12%
14%
11%
10%
9%
8%
9%
5%
5%
3%
2%
1%
2%
1%
1%
1%
1%
0%
2%
1%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Cherokee
Fayette
Henry
Douglas
Gwinnett
Rockdale
Cobb
Fulton
DeKalb
Clayton
Q15: Importance of Public Transit (Buses/ Trains): By County-MAS 2014
Very important
Somewhat important
Not important at all
DK
24. 33%
47%
15%
5%
0%
34%
44%
17%
5%
0%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Excellent
Good
Fair
Poor
DK
Q8 (2014): Rating Neighborhood as a Place to Live:
MAS Response Comparison 2014/ 2013
2014
2013
25. 19%
28%
32%
32%
32%
34%
36%
39%
54%
57%
41%
46%
41%
42%
50%
45%
47%
38%
38%
35%
32%
20%
21%
17%
15%
16%
15%
20%
7%
6%
8%
5%
5%
8%
3%
5%
2%
2%
1%
2%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Clayton
Rockdale
DeKalb
Fulton
Gwinnett
Henry
Cobb
Douglas
Fayette
Cherokee
Q8: Rating Your Neighborhood as a Place to Live: By County MAS 2014
Excellent
Good
Fair
Poor
DK
26. 15%
53%
28%
5%
1%
13%
50%
30%
6%
2%
0%
10%
20%
30%
40%
50%
60%
Excellent
Good
Fair
Poor
DK
Q4: Metro as a Place to Live-
MAS Response Comparison 2014/2013
2014
2013
27. 7%
8%
9%
10%
12%
13%
13%
14%
15%
16%
42%
42%
44%
42%
51%
51%
50%
49%
49%
53%
35%
41%
33%
36%
30%
30%
30%
28%
24%
26%
11%
8%
11%
11%
4%
5%
5%
8%
10%
5%
4%
0%
4%
2%
2%
2%
2%
1%
2%
1%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Douglas
Clayton
Rockdale
Henry
Gwinnett
DeKalb
Fulton
Fayette
Cherokee
Cobb
Q4: Rating Metro as a Place to Live (County): MAS 2014
Excellent
Good
Fair
Poor
DK
28. 15%
30%
35%
9%
3%
7%
17%
30%
34%
10%
4%
5%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Much Better Place
Slightly Better
Place
About the Same
Slightly Worse
Place
Much Worse Place
DK
Q5: Metro as Place to Live Compared to Other Metros— MAS Response Comparison 2014/ 2013
2014
2013
29. 11%
12%
13%
13%
14%
16%
18%
18%
19%
21%
25%
28%
27%
28%
25%
29%
30%
32%
30%
30%
40%
35%
40%
35%
41%
36%
28%
32%
33%
31%
9%
11%
10%
12%
7%
10%
10%
10%
11%
10%
7%
6%
4%
5%
6%
3%
7%
3%
3%
3%
7%
8%
5%
6%
7%
6%
7%
5%
4%
6%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Rockdale
Henry
Clayton
Fayette
Douglas
DeKalb
Cherokee
Gwinnett
Fulton
Cobb
Q5: Metro Atlanta Compared to Other Metros (Place to Live): by County MAS 2014
Much better
Slightly better
About the same
Slightly worse
Much worse
DK
30. 19%
57%
23%
1%
17%
57%
24%
2%
0%
10%
20%
30%
40%
50%
60%
Move to different neighborhood
Stay where you are now
Move away from metro Atlanta
DK
Q10: If You Could Move, Where Would You Move: MAS Response Comparison: 2014/ 2013
2014
2013
31. 5%
8%
13%
13%
14%
15%
18%
19%
19%
19%
75%
69%
58%
55%
59%
60%
55%
45%
57%
55%
19%
22%
28%
30%
27%
24%
25%
34%
22%
23%
0%
1%
1%
1%
1%
2%
1%
2%
2%
2%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Fayette
Cherokee
Henry
Rockdale
Douglas
Gwinnett
Cobb
Clayton
DeKalb
Fulton
Q10: If You Could, Would you Move and If So, Where?
By County MAS 2014
Move to different neighborhood
Stay where you are now
Move away from metro Atlanta
DK
33. 76%
18%
6%
66%
27%
7%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Redevelop older areas
Continue to build new suburbs
Other/ DK
Q14: Best Way to Accommodate Growth: MAS Response Comparison 2014 and 2013
2014
2013
34. 58%
62%
63%
64%
65%
65%
66%
69%
70%
70%
34%
30%
30%
30%
25%
27%
28%
22%
23%
24%
7%
8%
7%
7%
10%
8%
6%
9%
7%
6%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Rockdale
Clayton
Gwinnett
Fulton
Cherokee
Henry
Douglas
Fayette
Cobb
DeKalb
Q14: Best Way to Accommodate Growth by County: MAS 2014
Redevelop older areas
Continue to build new suburbs
DK
39. 28%
31%
39%
3%
29%
24%
43%
4%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Better in 3-4 years
Worse in 3-4 years
About the same
DK
Q3 (2014): Future Assessment of Living Conditions: MAS Response Comparison 2014/2013
2014
2013
40. 19%
20%
24%
25%
25%
26%
26%
31%
33%
36%
44%
48%
45%
48%
44%
46%
41%
40%
38%
41%
32%
29%
28%
23%
27%
23%
30%
25%
25%
19%
5%
4%
3%
3%
3%
6%
3%
4%
4%
4%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Cherokee
Rockdale
Douglas
Cobb
Fayette
Gwinnett
Henry
Fulton
Clayton
DeKalb
Q3: Living Conditions will be… (by County): MAS 2014
Better in 3-4 years
About the same
Worse in 3-4 years
DK
45. Much better, 17%
Slightly better, 27%
About the same, 35%
Slightly worse, 10%
Much worse, 5%
DK, 7%
Q7 MAS 2014: Compared to other Metros, Rating ATL as a
Place to Start a Business
46. 11%
28%
38%
15%
5%
4%
17%
27%
35%
10%
5%
7%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Much better
Slightly better
About the same
Slightly worse
Much worse
DK
Assessments Relative to Other Metros: MAS Responses 2014
Starting
Business
Health of
Economy
47. 11%
12%
13%
16%
16%
16%
16%
17%
17%
19%
24%
24%
25%
30%
27%
22%
27%
25%
27%
27%
45%
33%
35%
35%
36%
35%
34%
34%
35%
35%
9%
16%
9%
8%
9%
14%
11%
12%
9%
10%
4%
8%
8%
4%
5%
6%
6%
6%
5%
3%
8%
7%
9%
7%
6%
8%
7%
6%
7%
7%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Fayette
Douglas
Cherokee
Cobb
Gwinnett
Henry
Rockdale
Clayton
Fulton
DeKalb
Ability to Start a Small Business cf: Other Metros? By County MAS 2014
Much better
Slightly better
About the same
Slightly worse
Much worse
DK
48. Strongly agree, 28%
Somewhat agree, 46%
Somewhat disagree, 13%
Strongly disagree, 8%
DK, 5%
Q21 MAS 2014: Atlanta's Postsecondary Schools Are a Competitive Advantage?
54. Strongly agree, 26%
Somewhat agree, 38%
Somewhat disagree, 19%
Strongly disagree, 15%
DK, 2%
Q16 MAS 2014: Atlanta is a Place Where You Could Easily Live Throughout Senior Years?
55. 23%
23%
23%
25%
25%
26%
27%
27%
27%
30%
38%
40%
31%
39%
36%
36%
36%
42%
39%
36%
17%
21%
22%
20%
20%
16%
18%
16%
16%
18%
20%
13%
20%
13%
17%
19%
17%
13%
16%
16%
2%
2%
3%
2%
2%
3%
2%
2%
2%
1%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Douglas
Gwinnett
Henry
Cobb
Rockdale
Clayton
Cherokee
DeKalb
Fayette
Fulton
Atlanta is a place to easily remain throughout senior years (?) by County MAS 2014
Strongly agree
Somewhat agree
Somewhat disagree
Strongly disagree
DK
56. Definitely yes, 65%
Probably yes, 19%
Probably not, 7%
Definitely not, 8%
DK, 1%
Q18 MAS 2014: Do You Have All Healthcare Providers
You Need?
59. Very important, 69%
Somewhat important, 27%
Not important at all, 4%
DK, 1%
Q24 MAS 2014: How Important to Conserve Water in Your Own Home?
60. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Cherokee
Fayette
Douglas
DeKalb
Gwinnett
Henry
Cobb
Clayton
Rockdale
Fulton
62%
63%
67%
68%
68%
68%
69%
70%
70%
71%
33%
31%
30%
27%
26%
27%
26%
23%
24%
25%
4%
5%
3%
4%
5%
3%
4%
5%
5%
4%
1%
1%
1%
0%
1%
1%
1%
2%
1%
0%
How Important is Water Conservation in Home?:
By County MAS 2014
Very important
Somewhat important
Not important at all
DK
62. Very satisfied, 31%
Satisfied, 51%
Unsatisfied, 12%
Very unsatisfied, 5%
DK, 1%
Q23 MAS 2014: Satisfaction with Availability of Parks
63. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Clayton
DeKalb
Henry
Fulton
Douglas
Cobb
Rockdale
Cherokee
Fayette
Gwinnett
19%
24%
24%
27%
30%
31%
31%
37%
37%
44%
55%
55%
53%
51%
54%
54%
53%
46%
49%
44%
18%
14%
14%
15%
10%
11%
8%
12%
9%
9%
7%
5%
7%
7%
3%
3%
5%
4%
4%
3%
1%
2%
2%
1%
3%
1%
2%
1%
0%
1%
Q23: Assessment of Availability of Parks by County
Very satisfied
Satisfied
Unsatisfied
Very unsatisfied
DK
64. Very satisfied, 22%
Satisfied, 55%
Unsatisfied, 14%
Very unsatisfied, 6%
DK, 3%
Q22 MAS 2014: Satisfaction with Availability of Arts
65. 14%
15%
17%
18%
20%
22%
23%
23%
24%
25%
58%
60%
54%
60%
61%
50%
61%
59%
55%
53%
16%
16%
18%
12%
13%
17%
11%
12%
14%
13%
9%
7%
10%
7%
3%
8%
2%
5%
6%
6%
3%
3%
2%
2%
3%
4%
2%
2%
2%
3%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Henry
Douglas
Clayton
Rockdale
Fayette
DeKalb
Cherokee
Cobb
Gwinnett
Fulton
Assessment of Availability of Arts and Culture by County
Very satisfied
Satisfied
Unsatisfied
Very unsatisfied
DK
66. 22%
55%
14%
6%
3%
31%
51%
12%
5%
1%
0%
10%
20%
30%
40%
50%
60%
Very satisfied
Satisfied
Unsatisfied
Very unsatisfied
DK
Q22: Satisfaction of Availability: Parks and Arts: MAS 2014
Parks
Arts