NM Incite Advances in Social Metrics – What Marketers Need to Know

1. NM Incite Advances in Social Metrics – What Marketers Need to Know

2. 2 An empowered consumer = changing paradigm

3. 3 Abundance of buzz sources  Social media (“buzz”) refers to public, online conversations

4. Leaders Grasp the Potential of Social Media, But Companies Struggle to Deliver Real Value How do I use social media to transform my organization? How do I extract value from it and put it to work for all corporate functions? How do I make sense of the data? How do I cut through the noise and volume?

5. Digital is Upending the Traditional Marketing Funnel

7. Identify and engage with influential customers

8. Identify brand strengths and bottlenecksacross consumer’s decision journey

9. Measure impact of earned mediain overall marketing mix

10. Identify influencersand engage

11. Predict customer demand

12. Use brand/product sentiment in channel partner negotiations

13. Improve product and packaging through real-time feedback

15. Detect issues in investor confidence; act/engage based on information

18. What is the right course of action in an increasingly regulated environment?

22. Brand Advocacy Quotient Weight by reach Weight by relevance Buzz (blogs, boards) X Unprompted buzz metric Unprompted X Product reviews Brand Advocacy Quotient X Survey (owners and non owners) Prompted X

23. Advocacy Levels Differ Along the Consumer Journey Inputs:

24. Quick Case Study