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John Furey (Mindtime.com) talks about human engagement and adoption patterns, through several characteristics, including past, present, and future-oriented ones. They explain why some companies are successful with innovation and why others fail.
See more in John's book "It's All About Time - How Companies Innovate and Why some Do It Better" - http://amzn.to/1dOhS9r
2nd Austrian Innovation Day - Palo Alto, September 4th, 2013