At Association for the Development of Pakistan (ADP) we had our first board meeting of 2014 on Pakistan Day, 23rd March which was an apt way to celebrate! We’re really energized and are working hard to set ourselves up for long-term success. Here is the presentation deck for those of you who are interested in learning more about our long-term vision.

1. ASSOCIATION FOR THE
DEVELOPMENT OF PAKISTAN
(ADP)
www.developpakistan.org

2. Agenda
2
► Introductions
► EOY2013 + 2014YTD Update
► 2014 Priorities
► Long-term Plan
► Executive Session
► Appendix
• Media Kit
• Google One Today pages

3. Team Update
3
Anushe Osman
Operations Manager
Anushe joined ADP as Operations Manager in January 2014
and plays a key role in supporting the expansion of ADP’s
activities, managing the volunteer network and supporting
project teams.
Anushe graduated from the Institute of Business Administration
(IBA), Karachi in the year 2010. She has previously worked with
The Citizens Foundation, one of the largest NGOs in the
education sector. Anushe has a keen interest in the
development sector and change management. She is currently
based in Karachi, Pakistan.

4. EOY 2013 / 2014 YTD Update
www.developpakistan.org
Successes and Priorities

5. ► Projects
• 10 approved projects (3 in education, 3 in water, 2 in health, 1 in energy, 1 in flood redevelopment)
• Some projects were completed; some are still ongoing in 2014
• Impacted 22,087 beneficiaries by year end
► New models that we invested in:
• Water: Rainwater harvesting, solar powered water pump (both in villages in the Thar desert)
• Education: Public-private partnership (Sadhoki village, Lahore)
• Energy: Micro hydro power project (in a remote village in Azad Kashmir)
► Partners
• Identified and supported 5 new promising NGOs
• Water: AWARE, Sukaar
• Education: Bunyad, PEN, ITA
Final Update on 2013
5

6. ► Volunteers
• 130 signups
• Out of 73 volunteers that were staffed in 2013, 32 were new to ADP (with some being staffed on 2 projects)
[This number (73) does not include volunteers who were already staffed on teams in the beginning of 2013]
► Financials:
• Disbursed approximately $165K in grants, ~ 60% YOY growth
• First time we partnered with an institutional donor (Rehma Fund) to identify and fund a new project
• Raised CAD 12,094 from the Pakistan Development Fund in Canada
► Streamlined and strengthened internal processes
• Expanded leadership team to add Anam (Director Programs & Outreach) and Sabah (Head of Marketing
& Communications)
• Established a formal Board of Directors
• Streamlined diligence process to achieve faster results and higher conversion rates
Final Update on 2013
6

7. 7
Financials

8. 8
2013 Project Grants

9. ► Expanded leadership team is finally on board
• Have added three new team members in the past 12 months
► Sector focus
• Primary Sectors: Education and Water
• Education strategy is largely complete; Water strategy is still in process
• Building a broader network of relationships with the key actors in each sector. In February 2014, ADP signed
an MoU with TCF and became an official partner of their Quality Improvement Programme. Two of ADP’s
partners, Bunyad and SOS, will benefit from the 5 year partnership aimed at making the schools inwardly
strong and improve their learning outcomes.
• Creating sector specific tools and templates for evaluation and monitoring
► Project sourcing and evaluation
• So far, approved 2 projects (1 in education and 1 in energy) with funding commitments of $31,777. Both
projects invest in new models: a solar energy project in an un-electrified village in Punjab and a school
supported by the Punjab Education Foundation Voucher Scheme programme in Gujranwala
• Have 9 projects in the pipeline (6 being evaluated and 3 being screened)
2014 YTD update
9

10. ► Marketing & Communications
• Smart giving: Coined the tagline early this year
• Media partnerships with mass and print media underway
• Media Kit ready for dissemination
• Article to be printed in Elan Magazine, online journal whose goal is ‘to highlight positive trends
developing in the Middle East and South Asian communities’ by end of March
• Radio 1 FM91 has agreed to become ADP’s radio partner and support us in any and all initiatives
undertaken in Pakistan
• Online Activation
• Google Adwords: received grant for $10,000 / month of free advertising on Google, which has led to a
significant increase in visits to our website – averaging from 70 before Adwords to 350 per day
• Google OneToday: mobile app for charitable giving ($ a day), have raised in total - $1,693 from 1,000
supporters for 3 projects
2014 YTD update
10

11. Project Activity – YTD2014
11
7
4
1 1
2
1
0 0
1
2
1
0
1 1
0
1
2
3
4
5
6
7
8
Education Water Health Energy OtherProposals
proposalsreceived projectsapproved
currentlyunderevaluation currentlybeingscreened
Outstanding
commitment:
$12,500
Outstanding
commitment:
$19,277
Funding
commitment:
$0
Outstanding
commitment:
$18,000

12. ► Volunteer management
• Have successfully taken care of the existing backlog and almost all sign ups from 2013 have been
contacted
• Some inactive volunteers were contacted in the last quarter of 2013 with 5 volunteers having re-engaged
as a result and 3 having expressed interest in being involved in early 2014
• A comprehensive Volunteer database is being created with relevant information on ALL volunteers (active
and inactive). 50% of the work has been accomplished.
• Plan for improving the existing volunteer management system and the ADP volunteering process is being
drawn up
2014 YTD update
12

13. 2014 Priorities
www.developpakistan.org

14. ► Programs
• Water:
• Complete ADP’s water sector strategy (including the completion of key tools and resources)
• Fund more comprehensive water and sanitation projects
• Evaluate the strategic plans and long-term potential of existing partners
• Identify 2-3 promising partners/models with potential for significant scale-up and share with
donors
• Establish an experts panel
• Education :
• Implement and monitor impact of TCF QIP programme
• Identify promising NGOs in KPK and Sindh and fund at least 1 project in each province
• Evaluate strategic plans and long-term potential of existing partners
• Identify 2-3 promising partners/models with potential for significant scale-up and share with
donors
Strategic Priorities for 2014
14

15. • Secondary focus sectors: health and energy
• Identify 2-3 preferred partners/models in both sectors
• Fund at least 1 project in each
► Marketing
• Ramp up ADP’s coverage in the press
• Re-vamp website to make it more user friendly and a better marketing tool
• Build media volunteer team: 2 for social media, 2 for website, graphic designers, content
creators
► Fundraising
• 5 successful fundraising events along the model of Houston/Atherton in 2012
• Establish 5 new institutional fundraising partnerships along the lines of the Rehma Fund and
PDF model
• Build out Donor Network in Pakistan through 1-1 outreach (post-registration)
• Convert a greater percent of existing volunteers to recurring donors
• Enhance donor communications and feedback on project impact
Strategic Priorities for 2014
15

16. ► Volunteers
• Improving the tracking of the measures listed below
• Improving the measures by reducing time taken
Strategic Priorities for 2014
16
1. Signups
Assessment: ADP gets approx. 10 – 15 signups a month (on average, at least 2-3 are suitable for staffing; 5-6 are suitable for conducting
site visits [or other tasks] and 3-4 are unsuitable)
Measures: Brand awareness , # of signups/month, # of signups eligible for staffing
2. Screening
Assessment: Significant backlog existed at the beginning of 2014 due to absence of Ops Manager in 2H13.
Measures: Backlog (# signups not screened),
3. On-boarding/Training
Assessment: System in place and functional but it is ad hoc with no specific timelines.
Measures: Create specific processes and timelines for volunteer training
*Red – high improvement area
Orange – moderate improvement area
Green – functioning well

17. 4. Staffing
Assessment: Small % of available volunteers are never staffed on teams, weak processes for tracking volunteer availability over time, poor
communication with available volunteers while they are not staffed, need more ways to engage volunteers beyond due diligence and site visits
Measures: []% of total available volunteers staffed in last 3 months, []% of new volunteers staffed in last 3 months
5. Team Management / Feedback
Assessment: Staffed volunteers receive timely logistical support, feedback mechanisms exist but not systematically applied and data is not captured
in a comprehensive manner
Measures: Quarterly Net Promoter Scores and feedback summaries
6. Retention
Assessment: Strong core of PECs/PTLs who have done multiple projects, some volunteers lost due to lack of communication/follow up
Measures: # of volunteers who have done more than one project, # of new PTLs and PECs promoted per year, % retention of available volunteers
from prior year
17

18. Volunteer Management: 100-Day
Plan
18
► Improved Volunteer Management
• Volunteer Database – current information pertaining to all volunteers in one location.
• Screening time – introduction email should sent to all signups within 3 working days
• On-boarding/training– training call to be made within 7 working days from date of volunteer response
• Staffing – Quarterly check-ins with available volunteers, more volunteering opportunities (below)
• Feedback – Quarterly net promoter scores, supervisor feedback and upward feedback
• Retention – Quarterly promotion decisions, better KPI tracking
► Increased Volunteering Opportunities
• Increased volunteer opportunities:
• Sector strategy
• Fundraising
• Media / Awareness
• IT support
• Regular site visits
• Direct service partnerships with NGOs and other intermediaries like Volunteer Karachi

19. The Future of ADP
www.developpakistan.org
Long-term vision and plan

20. Vision
20
ADP will be a game changer in philanthropy in Pakistan through its
focus on smart giving – impact focused social investing that informs,
engages and is powered by the community.

21. Success Statements
21
Donors
• ADP will become the trusted
advisor for donors wishing to
create a meaningful long-term
impact
• Identifies the best non-profits
and intervention models to
support
• Broader advice on “smart
giving”
• Best-in-class donor experience
• Compelling giving
opportunities
• Streamlined giving
experience
• Feedback on impact
Nonprofits
• ADP will have a transformative
impact on the most promising
non-profits
• Long-term partnerships
• Practical advice on strategy and
operations based on deep
experience
• Access to larger sources of
capital
• Access to talented human
capital (advice and direct
service)
Volunteers
• ADP will be the preferred
destination for volunteers
looking to make a difference
• Identifying the best non-profits
and intervention models
• Training, processes and
structure
• Helping non-profits
• Advice
• Direct service
• Fundraising

22. ►Long-term Plan
►2014 Priorities
►Fundraising
Board Discussion Topics
22

23. Appendices
www.developpakistan.org

24. A. Media Kit
24

25. B. One Today Projects
25