3. What is Social Media?
Social media is media designed to be disseminated through social interaction,
interaction, created using highly accessible and scalable publishing techniques.
techniques.
Social Media IS NOT
A fad
A replacement for traditional advertising
The first step
The magic bullet
FREE
All about YOU
Social Media IS
A big deal
Going where your customers already are or where they want to be
Applicable to most companies in some way or another
Time-consuming
All about THEM
4. Word-of-Mouth
The most three most trusted forms of advertising are:
Recommendations from people I know
Consumer opinions posted online
Branded websites
What Social Media has done is make the traditional two-way word of mouth marketing
accessible and available to everyone with a computer (or phone).
FROM THIS TO THIS
5. The BIG FIVE OF SOCIAL
MEDIA
Blogging
Facebook
LinkedIn
Twitter
Youtube
6. TOO MANY OPTIONS – WHICH SOCIAL
MEDIA TOOL TO CHOOSE
With the emergence of social media platforms many clients are
confused about which ones they should use for their business.
The one key to remember is that Social Media is social and you
are there to build relationships.
Keeping that in mind will make the progress easier. Below I
have listed the big four Social Media platforms and why you
should use them.
7. WHAT IS THE DIFFERENCE BETWEEN FACEBOOK,
TWITTER, YOUTUBE & LINKEDIN? WHICH ONE
SHOULD YOU BE ON?
Facebook’s style is relaxed, fun and like a party. Users are of all ages with
the majority between 25 – 45.Users have the choice of personal profiles,
business pages and groups.
Twitter is a micro blogging site where users express themselves in 140
characters (similar to an SMS on a mobile phone). Users can
be individuals, businesses and celebrities. Users follow you to gain access
to your Tweets (information you share).
YouTube has a mix of fun, interesting, professional, corporate and how to
how to videos. Ideally all businesses can take advantage of videos.
videos.
On Facebook and Twitter people will share what they had for breakfast
breakfast whilst on LinkedIn they are discussing business challenges and
challenges and the economic climate. It’s not my favourite but it really
really depends on your business and it may be the best platform for you
for you and your business.
