Growing With The Mobile Web (5Q GROK Webinar Series)

THE MOBILE WEB
are you ready for growth?

Wednesday, September 29, 2010 1

5 Questions that (for
you)
change the web:
• Who is your audience?
• What primary action do you
want visitors to take?
• Does your design and text
communicate effectively?
• Are your systems integrated
and compliant?
• How do you measure success?


WHAT IS THE MOBILE WEB?
DESKTOP MOBILE
INTERNET INTERNET

WEB NATIVE
APPS APPS

vs vs

(BROWSERS) (APPLICATIONS)


You wake up and check your email
on your bedside iPad — that’s one
app. During breakfast you browse
Facebook, Twitter, and The New York
Times — three more apps. On the
way to the office, you listen to a
podcast on your smartphone. Another
app. At work, you scroll through RSS
feeds in a reader and have Skype and
IM conversations. More apps. At the
end of the day, you come home,
make dinner while listening to
Pandora, play some games on Xbox
Live, and watch a movie on Netflix’s
streaming service.
You’ve spent the day on the Internet
— but not on the Web. And you are
not alone.
- Chris Anderson, What Happened

S O U R C E : W I R E D. C O M

WHO IS YOUR AUDIENCE?
Users are shifting to the mobile web at an astronomical rate.
S O U R C E : M O R G A N S TA N L E Y v i a M A S H A B L E . C O M

PROLIFERATION CRAZINESS
The level of adoption by consumers is unprecedented.

A SHIFT TO SOCIAL MEDIA
More people use social media minute-for-minute than email!
Facebook is the leader. Twitter is growing...

blog.rainmakerapp.com

Users can “tweet” a donation through PayPal...


DOMINATION BY VIDEO + PEER-TO-PEER
More people use the “web” for apps and video than search for information.

S O U R C E : M O R G A N S TA N L E Y v i a W I R E D. C O M

What primary
action does your
audience take?
Use your web analytics to gather
the facts about your audience.

Then, form a strategy and
comprehensive plan.


Does your design and text
communicate effectively?


The mobile version of the
site simply reformats the
user interface to be more
workable and optimizes
content for the device.


Are your systems
integrated and compliant?

What kind of CMS With what mobile
or CRM platform do platform will your web
you use? property work best?

Do you need a

and / or

mobile website ? mobile app

What are your options?

With the Mars Hill
Application you’ll always
be only a tab away from
the Mars Hill Church
media library and blog.
You can view sermons by
series and featured topics
easily accessible in audio
and iPhone optimized
video formats, and listen
to music from Mars Hill
bands. Then share
sermons you watch with
friends via email too.


How do you measure success?
Are you reaching your target audience?
How many users try to view your site from a mobile device?

Would your clients, staff or donors use your site and
participate in your mission MORE if you had a mobile version?

What added or improved features could be included in a
mobile version? Some ideas....

- Calendar of events - In-depth learning
- Registration - Optimized video streaming
- Local information - Optimized audio streaming
- Admin access - Donations
- Blogging - Store access


Planning Center Online will
supply one central place to
organize all aspects of your
ministry service and keep
volunteers connected.
Creating service plans,
scheduling volunteers through
simple e-mails, chord chart
and transposing, CCLI
reporting are just a few of the
program’s features.
Volunteers receive scheduling
e-mails and ability to “accept,”
“decline,” or “view the
service” all with the click of
their mouse.


Gather the facts.
Form a plan.
What do mobile device users
want out of your web property?

How can you improve your
missional effectiveness with mobile
web development?


Resources:
Mashable.com | New Study Shows the Mobile Web Will Rule by 2015
http://mashable.com/2010/04/13/mobile-web-stats/

Wired.com | The web is dead. Long live the internet.
http://www.wired.com/magazine/2010/08/ff_webrip/all/1

Mobile Marketing For Dummies provides a clear and easy
path for creating, launching, and making the most of a
mobile marketing program. Designed for marketing
professionals and other business people who may have
little experience with the medium, it explains mobile
marketing and how to convert a traditional marketing
plan to mobile.Topics include assembling resources and
budget, creating a plan, following best practices, building
mobile sites, and much more.


QUESTIONS?
WE CAN HELP WITH:
MOBILE WEB & APPLICATION DESIGN
SOCIAL MEDIA INTEGRATION & MANAGEMENT

Michael Garvey
Head of New Business Development

Direct Ph: +1-567-202-1033
Toll-Free: +1-800-747-4214, ext 909
Cell Ph: +1-503-351-4857
Skype: michaelg5q
Email: michael.garvey@5qcommunications.com


From peacenow.org:
“You can use this map to explore the
data we have collected about settlement
activity in the West Bank. The map is
organized in several layers that show
different kinds of data. In the Layer
Selector, you can click on the headings to
view different areas of the map with pre-
selected sets of layers. Or, you can turn
on or off individual layers to customize
your view.
When you select an individual settlement,
we'll show you the data that we've
collected about it, such as the year it was
established and its population.
When we post news stories about events
in the West Bank, we'll include a link that
takes you directly to the location. You can
then explore the area so you can
understand the news in context.”


Growing With The Mobile Web (5Q GROK Webinar Series)

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Growing With The Mobile Web (5Q GROK Webinar Series)