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  1. 1. A social utility that connects people, to keep up with friends, upload photos, share links and videos.Statistics Summary for facebook.comFacebook is the second most popular site in the world according to the three-month Alexa traffic rankings. Search engines referapproximately 5% of visits to it. This site has been online since 1997, and the time spent in a typical visit to Facebook is roughly27 minutes, with 43 seconds spent on each pageview. Relative to the overall population of internet users, this sites audiencetends to be users who browse from school and home; they are also disproportionately women under the age of 25.The folks at Infographic Labs have made an extremely informative infographic full of Facebook stats. The stat that shocks me the most is that there are 250 million photos uploaded daily! Another shocker is the personal worth of Mark Zucherburg based on his shares of FB (see IPO section)..wow. Facebook made $1 Billion in 2011 Zynga games account for 12% of Facebook’s total revenue in 2011.There are many other great stats in this IG. I hope the data can be useful to you.VisitInfographicLabs.com for the embed code.
  2. 2. [5]Facebook is a social networking service launched in February 2004, owned and operated by Facebook, Inc. As [6]of September 2012, Facebook has over one billion active users, more than half of them using Facebook on [7]a mobile device. Users must register before using the site, after which they may create a personal profile, addother users as friends, and exchange messages, including automatic notifications when they update their profile.Additionally, users may join common-interest user groups, organized by workplace, school or college, or othercharacteristics, and categorize their friends into lists such as "People From Work" or "Close Friends".Facebook was founded by Mark Zuckerberg with his college roommates and fellow Harvard [8]University students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes. The websitesmembership was initially limited by the founders to Harvard students, but was expanded to other colleges in theBoston area, the Ivy League, andStanford University. It gradually added support for students at various otheruniversities before opening to high school students, and eventually to anyone aged 13 and over. However,according to a May 2011 Consumer Reports survey, there are 7.5 million children under 13 with accounts and 5 [9]million under 10, violating the sites terms of service.A January 2009 Compete.com study ranked Facebook as the most used social networking service by worldwide [10]monthly active users. Entertainment Weekly included the site on its end-of-the-decade "best-of" list, saying,"How on earth did we stalk our exes, remember our co-workers birthdays, bug our friends, and play a rousing [11] [12]game of Scrabulous before Facebook?" Critics, such as Facebook Detox, state that Facebook has turnedinto a national obsession in the United States, resulting in vast amounts of time lost and encouragingnarcissism. Quantcast estimates Facebook has 138.9 million monthly unique U.S. visitors in May [13]2011. According to Social Media Today, in April 2010 an estimated 41.6% of the U.S. population had a [14]Facebook account. Nevertheless, Facebooks market growth started to stall in some regions, with the site [15]losing 7 million active users in the United States and Canada in May 2011.The name of the service stems from the colloquial name for the book given to students at the start of theacademic year by some university administrations in the United States to help students get to know each other.Facebook allows any users who declare themselves to be at least 13 years old to become registered users of the [16]site.Mark Zuckerberg wrote Facemash, the predecessor to Facebook, on October 28, 2003, whileattending Harvard as a sophomore. According to The Harvard Crimson, the site was comparable to Hot or Not,and "used photos compiled from the online facebooks of nine houses, placing two next to each other at a time [17][18]and asking users to choose the hotter person"Mark Zuckerberg co-created Facebook in his Harvard dorm room.To accomplish this, Zuckerberg hacked into the protected areas of Harvards computer network and copied thehouses private dormitory ID images. Harvard at that time did not have a student "facebook" (a directory withphotos and basic information), though individual houses had been issuing their own paper facebooks since the [17][19]mid-1980s. Facemash attracted 450 visitors and 22,000 photo-views in its first four hours online.
  3. 3. The site was quickly forwarded to several campus group list-servers, but was shut down a few days later by theHarvard administration. Zuckerberg was charged by the administration with breach of security,violating copyrights, and violating individual privacy, and faced expulsion. Ultimately, the charges were [20]dropped. Zuckerberg expanded on this initial project that semester by creating a social study tool ahead ofan art history final, by uploading 500 Augustan images to a website, with one image per page along with a [19]comment section. He opened the site up to his classmates, and people started sharing their notes.The following semester, Zuckerberg began writing code for a new website in January 2004. He was inspired, he [21]said, by an editorial in The Harvard Crimson about the Facemash incident. On February 4, 2004, Zuckerberg [22]launched "Thefacebook", originally located at thefacebook.com.Six days after the site launched, three Harvard seniors, Cameron Winklevoss, Tyler Winklevoss, andDivyaNarendra, accused Zuckerberg of intentionally misleading them into believing he would help them build a socialnetwork calledHarvardConnection.com, while he was instead using their ideas to build a competing [23]product. The three complained to the Harvard Crimson, and the newspaper began an investigation. The three [24]later filed a lawsuit against Zuckerberg, subsequently settling.Membership was initially restricted to students of Harvard College, and within the first month, more than half the [25]undergraduate population at Harvard was registered on the service. Eduardo Saverin (business aspects),Dustin Moskovitz (programmer), Andrew McCollum (graphic artist), and Chris Hughes soon joined Zuckerberg to [26]help promote the website. In March 2004, Facebook expanded to Stanford, Columbia, and Yale. It soonopened to the other Ivy League schools, Boston University, New York University, MIT, and gradually most [27][28]universities in Canada and the United States.Facebook was incorporated in mid-2004, and the entrepreneur Sean Parker, who had been informally advising [29]Zuckerberg, became the companys president. In June 2004, Facebook moved its base of operations to Palo [26] [30]Alto, California. It received its first investment later that month from PayPal co-founder Peter Thiel. The [31]company dropped The from its name after purchasing the domain namefacebook.com in 2005 for $200,000. [N 1] Total active users Users Date Days later Monthly growth[N 2] (in millions) [32] August 26, 2008 100 1,665 178.38% [33] April 8, 2009 200 225 13.33% [34] September 15, 2009 300 160 9.38% [35] February 5, 2010 400 143 6.99% [36] July 21, 2010 500 166 4.52% [37][N 3] January 5, 2011 600 168 3.57%
  4. 4. [N 1] Total active users Users [N 2] Date Days later Monthly growth (in millions) [38] May 30, 2011 700 145 3.45% [39] September 22, 2011 800 115 3.73% [40] April 24, 2012 900 215 1.74% [41] October 4, 2012 1,000 163 2.04% [42]Facebook launched a high-school version in September 2005, which Zuckerberg called the next logical step. At [43]that time, high-school networks required an invitation to join. Facebook later expanded membership eligibility to [44]employees of several companies, including Apple Inc. and Microsoft. Facebook was then opened on [45][46]September 26, 2006, to everyone of age 13 and older with a valid email address.On October 24, 2007, Microsoft announced that it had purchased a 1.6% share of Facebook for $240 million, [47]giving Facebook a total implied value of around $15 billion. Microsofts purchase included rights to place [48]international ads on Facebook. In October 2008, Facebook announced that it would set up its international [49]headquarters in Dublin, Ireland. In September 2009, Facebook said that it had turned cash-flow positive for the [50]first time. In November 2010, based on SecondMarket Inc., an exchange for shares of privately heldcompanies, Facebooks value was $41 billion (slightly surpassing eBays) and it became the third largest U.S. [51]Web company after Google and Amazon.Traffic to Facebook increased steadily after 2009. More people visited Facebook than Google for the week ending [52]March 13, 2010.In March 2011 it was reported that Facebook removes approximately 20,000 profiles from the site every day forvarious infractions, including spam, inappropriate content and underage use, as part of its efforts to boost cyber [53]security.In early 2011, Facebook announced plans to move to its new headquarters, the former Sun [54][55]Microsystems campus in Menlo Park, California.Release of statistics by DoubleClick showed that Facebook reached one trillion page views in the month of June [56]2011, making it the most visited website of those tracked by DoubleClick.According to the Nielsen Media Research study, released in December 2011, Facebook is the second most [57]accessed website in the US (behind Google).In March 2012, Facebook announced App Center, an online mobile store which sells applications that connect to [58]Facebook. The store will be available to iPhone, Android and mobile web users.Facebook, Inc. held an initial public offering on May 17, 2012, negotiating a share price of $38 apiece, valuing the [59]company at $104 billion, the largest valuation to date for a newly listed public company. [60]On July 2012, Facebook added a gay marriage icon to its timeline feature.
  5. 5. On August 23rd, 2012 Facebook released the much anticipated update to its iOS app, version 5.0. The app,which did not receive positive sentiments from its users, was rebuilt from the ground up; the app no longer usespage views which made it slow in the past but now utilizes code that uses native elements of iOSZuckerberg Debunks the Biggest Myth About FacebookSeth FiegermanOct 24, 2012Mark Zuckerberg used Facebooks third quarter earnings call to clear up what he sees as thebiggest myth about the company: that Facebook cant make money on mobile.Early in the call, Zuckerberg referred to Facebooks "opportunity on mobile" as "the mostmisunderstood" aspect of the company right now. "I want to dispel this myth that Facebookcant make money on mobile," he said during the call on Tuesday. "This might have seemedtrue earlier this year because we hadnt started trying yet."Facebook released its first mobile ad product just a few months ago and now mobile revenuemakes up 14% of the companys total ad revenue. As Zuckerberg put it, "Were just gettingstarted."In fact, Zuckerberg argued that the company will end up reaching more users on mobile thandesktop and will see better monetization from mobile users than desktop users. Part of thereason for this, he says, is that mobile users are actually more engaged with Facebook thandesktop users. Facebook has found that mobile users have a 70% likelihood of logging ontoFacebook on a given day, compared to a 40% likelihood for desktop users.Zuckerberg also noted that engagement on iOS devices in particular has improved sinceFacebook overhauled its iPhone and iPad apps in August, improving speed. Facebook hasapparently seen an 80% increase in News Feed loads and a 20% increase in likes, commentsand other forms of user engagement within those apps in the past two months.Its no surprise that Zuckerberg spent so much time talking about mobile, as concerns aboutmobile monetization have plagued the companys stock to date. In fact, Zuckerberg revealedthat monetization has become such a big focus for the company that each of Facebooksproduct teams are now tasked with coming up with a revenue strategy for their products. Thisis a marked shift for a company that has traditionally been very user-focused, rather thanmonetization-focused.Overall, Facebooks third-quarter earnings came in slightly ahead of Wall Street estimates,posting an adjusted earnings per share of $0.12 on revenue of $1.26 billion. Analysts hadexpected Facebook to report earnings per share of $0.11 on revenue of $1.23 billion. Shares
  6. 6. of Facebook rose by more than 11% in after hours trading following the earnings report andcall.Aside from debunking the myth of mobile monetization, Zuckerberg also tried to put apositive spin on the impact of declining revenue from Zynga, another big concern of investorsever since Zynga pre-announced some particularly lousy earnings results earlier this month.According to Zuckerberg, payment revenue from Zynga did decline 20% in the third quarteryear-over-year, but revenue from the rest of Facebook games increased 40% year-over-year.Nevertheless, Zynga continues to make up a significant portion of Facebooks total revenue.Zynga accounted for 7% of Facebook revenues in the third quarter, down from 10% in theprevious quarter and 12% in the third quarter last year.Facebooks earnings call got off to a sloppy start, as someone apparently forgot to press muteon the phone. As a result, listeners could hear Facebook executives fumbling and saying, "Ohmy god." The issue was fixed quickly enough and the rest of the call went relatively smoothly