Steve Johnson, Senior Dr. of User Experience, LinkedIn at Warm Gun, Nov 30th, 2012

1. Designing
your
User
Experience
culture

2. Steve
Johnson
Sr. Director,
UED with
LinkedIn

8. The LinkedIn redesign started with redefining the company’s
design culture and organization.

9. The LinkedIn redesign started with redefining the companies
design culture and organization.

10. 3,000
2,250
2009
1,500 2010
2011
2447 2012
2113
750
989
480
0
LinkedIn growth in last 4 years

11. Culture refers to more than job qualifications and skills, it is how
the organization is perceived, operates and executes.

12. Make your
recruiters
part of the
team

13. Don’t use
gimmicks
to attract
talent

14. Build pride
in the
company’s
brand

15. Hierarchy
& rank are
for the
military

16. Company
values are
more than a
buzz term

17. Let the
team
promote
rockstars

18. Quality
matters &
users
notice the
difference

19. Integrate
with your
product
teams

20. Don't hire
clones of
yourself,
diversify

21. Move
people
around,
including
managers

22. Promote
learning
teaching &
sharing

23. Spotlight
peoples’
personal
skills

25. Make User
Experience
a natural
behavior

26. Ensure User
Experience
has a seat
at the table

27. SJohnson @
LinkedIn.com