• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Janice Fraser, LUXr presentation at Lean Startup SXSW
 

Janice Fraser, LUXr presentation at Lean Startup SXSW

on

  • 1,202 views

Janice Fraser, CEO of LUXr

Janice Fraser, CEO of LUXr
Presentation at the 2012 Lean Startup SXSW, Austin

Statistics

Views

Total Views
1,202
Views on SlideShare
1,202
Embed Views
0

Actions

Likes
5
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Apple Keynote

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n

Janice Fraser, LUXr presentation at Lean Startup SXSW Janice Fraser, LUXr presentation at Lean Startup SXSW Presentation Transcript

  • On The Nature OfExperiments, A 100+ Case Study. Followed By Sketching And A Few Short Announcements
  • TWEET! Janice Fraser luxr.co @clevergirl(c) 2012 LUXr, Inc. www.luxr.co
  • In 10 minutes, we will... 1. Learn about structuring experiments 2. Through a real-time case study 3. Use those excellent sketchbooks(c) 2012 LUXr, Inc. www.luxr.co
  • (c) 2012 LUXr, Inc. www.luxr.co
  • Designers Are From Mars, Metrics Are From Jesus @StartupLJackson(c) 2012 LUXr, Inc. www.luxr.co
  • Lean Motherfucker, Do You Speak It? @StartupLJackson(c) 2012 LUXr, Inc. www.luxr.co
  • Turns out those dang Experiments are hard!(c) 2012 LUXr, Inc. www.luxr.co
  • Experiments have 3 parts The belief you We believe people like [customer type] want to test have a need for (or problem doing) [need/ action/behavior]. The testable The smallest thing we can do to prove that “thing” need is [experiment]. An indicator We will know we have succeeded when [quantitative/measurable outcome] or [qualitative/observable outcome].(c) 2012 LUXr, Inc. www.luxr.co
  • The LUXr Residency, Week 1 Feb 10, 2012(c) 2012 LUXr, Inc. www.luxr.co
  • 100Plus
  • 100Plus Founded 11/2011 by Chris Hogg and Ryan Howard GOAL Help people understand the impact of their behaviors on the future health, as a first step toward changing behaviors SPECIAL SAUCE Focused on deep analytics of clinical and behavioral data, and use large datasets from Practice Fusion and CDC/HHS “We want to use Data and Design to help people live longer, healthier lives.”(c) 2012 LUXr, Inc. www.luxr.co
  • Experiment 1 Is there a need? We believe people like Americans have problem eating healthy, exercising regularly, and quitting smoking. The smallest thing we can do to prove that need is build and launch our application. We will know we have succeeded when our users lose weight, exercise regularly, and quit smoking.(c) 2012 LUXr, Inc. www.luxr.co
  • Experiment 1 Is there a need? We believe people like Americans have problem eating healthy, exercising regularly, and quitting smoking. The smallest thing we can do to prove that need is launch our application. We will know we have succeeded when our users lose weight, exercise regularly, and quit smoking.(c) 2012 LUXr, Inc. www.luxr.co
  • HYPOTHESIS What is our underlying belief? We believe Americans will examine their behavior if we make it enjoyable.(c) 2012 LUXr, Inc. www.luxr.co
  • WEEK 2 Feb 17, 2012(c) 2012 LUXr, Inc. www.luxr.co
  • 100Proof.me
  • Will people enter data about their behavior? We believe SXSWers need to understand the effects of alcohol consumption. The smallest thing we can do to prove that need is make a funny drinking app. We will know our assumption is true if 2,000 people use the app or we see significant sharing of content. 100Proof.me(c) 2012 LUXr, Inc. www.luxr.co
  • 100Proof.me(c) 2012 LUXr, Inc. www.luxr.co
  • WEEK 3 Feb 24, 2012 100Proof.me(c) 2012 LUXr, Inc. www.luxr.co
  • flows, screens, data, code Getting into the spirit... Let’s talk about Friday night. Your secrets will be safe with us... 100Proof.me(c) 2012 LUXr, Inc. www.luxr.co
  • Can I get customers to act? (OPTIMIZING CONVERSION) I believe customers will do [action] if I present [option]. We will know it works if [quantitative/measurable outcome] or [qualitative/observable outcome]. 100Proof.me(c) 2012 LUXr, Inc. www.luxr.co
  • (c) 2012 LUXr, Inc. www.luxr.co
  • Getting into the spirit... ] Let’s talk about Friday night. Your secrets will be safe with us...(c) 2012 LUXr, Inc. www.luxr.co
  • “We completely re-ordered the screens/inputs.  feedback was that SXSW is ADD zone, and if we ask 3-4 questions (gender, age, weight, then drinks), before showing anything, we would lose people.  so we put the "how many drinks" first, followed instantly with feedback ... we had to change our analysis a little... but we chose to sacrifice that for the rapid engagement potential.”(c) 2012 LUXr, Inc. www.luxr.co
  • 100Proof.me(c) 2012 LUXr, Inc. www.luxr.co
  • 100Proof.me(c) 2012 LUXr, Inc. www.luxr.co
  • 100Proof.me(c) 2012 LUXr, Inc. www.luxr.co
  • 100Proof.me(c) 2012 LUXr, Inc. www.luxr.co
  • WEEK 4 March 2, 2012 100Proof.me(c) 2012 LUXr, Inc. www.luxr.co
  • functioning app! 100Proof.me(c) 2012 LUXr, Inc. www.luxr.co
  • WEEK 5 TODAY! 100Proof.me(c) 2012 LUXr, Inc. www.luxr.co
  • ALREADY a huge win • Experience building and pushing out a product together • Tons of data about how people interact with a mobile app like this • Insight into flows, interactions • Low-risk skill building—how to test/build • Other business benefits: PR, investors, internal teambuilding(c) 2012 LUXr, Inc. www.luxr.co
  • REMEMBER Why 100Proof.me? We believe Americans will examine their behavior if we make it enjoyable.(c) 2012 LUXr, Inc. www.luxr.co
  • Experiments get easier with... sketching!(c) 2012 LUXr, Inc. www.luxr.co
  • when you’re talking about ideas More is Better then choose a few...(c) 2012 LUXr, Inc. www.luxr.co
  • And now I have a little announce ment...(c) 2012 LUXr, Inc. www.luxr.co
  • “In-a-Box” ★ 4 week curriculum ★ $395/seat ★ No trainer necessary ★ Enhances mentorship ★ Packaged for accelerators(c) 2012 LUXr, Inc. www.luxr.co
  • Web Video + Hands-On Activities(c) 2012 LUXr, Inc. www.luxr.co
  • (c) 2012 LUXr, Inc. www.luxr.co
  • (c) 2012 LUXr, Inc. www.luxr.co
  • (c) 2012 LUXr, Inc. www.luxr.co
  • (c) 2012 LUXr, Inc. www.luxr.co
  • Holy crap that’s the shiznit! I want a piece of that action! Here have some dough.(c) 2012 LUXr, Inc. www.luxr.co
  • $ $ $ Holy crap that’s the $ shiznit! I want a piece of $ that action! Here have $ some dough. $ $ $ $ $ $ $ $ $ $ $(c) 2012 LUXr, Inc. www.luxr.co
  • (c) 2012 LUXr, Inc. www.luxr.co
  • (c) 2012 LUXr, Inc. www.luxr.co
  • Want some? janice@luxr.co angel.co/luxr(c) 2012 LUXr, Inc. www.luxr.co