Turn ideas into customers

LEAN STARTUP:
Turn ideas into CUSTOMERS!
Presented by: Nadav Lankin, CTO at 4NET PLUS LTD.
Jul 2014
Follow me on TW: nadav_lankin
4NET Plus Ltd. Innovative Solutions Done Right!
Cloud Consulting, Cloud Engineering, Cloud Adoption

HACKERPRENEUR
Ø CTO at 4NET PLUS LTD (X8 in revenue growth by adapting LEAN) VALUE vs Products
Ø Founder at DevOpsJLM - Community of best in kind Tech Pro’s
Ø Founder LEAN JLM – Community of “growth hackers”
Ø Lean STARTUP MACHINE, Workshop organizer (Jerusalem. IL)
Ø Mentor and Advisory board member for several startups
Ø Activist at MADE IN Jerusalem

This talk is based on:

This talk is based on:
OCTOBER 22nd – 24th in JERUSALEM
20% off for MESH Members
https://www.leanstartupmachine.com/cities/jerusalem

So, you have an idea…..
•  OKAY… let’s go BIG!
•  Lets hire some CxO’s
•  MBA’s Alumni could help (since 1908)
•  Lets make a Business Plan
•  Lets find a path to Business Execution
•  Angels could help
•  Lets bring some Geeks who can CODE
•  Let’s make a Join Venture
•  Let’s Build It, They Will Come!

As a result
98% of entrepreneurs
fail.

What is actually wrong?
STARTUP’s are not SMALLER version of LARGER COMPANIES
Startups created to
SEARCH
Startups do have an ideas….
And “guesses”
Companies designed to
EXECUTE
Large companies do have:
Goals
Forecast
Plan’s
Etc..

WHAT IS LEAN startup

WHAT IS a lean STARTUP

Repeatable and scalable business model
1.  Value proposition
2.  Customer segment
3.  Channels
4.  Customer relationship
5.  Revenue Model
6.  Key resources
7.  Key partnership
8.  Key activities
9.  Cost structure

creating more value for customers with fewer resources.

Repeatable and scalable business model?
1.  Value proposition ???
2.  Customer segment ???
3.  Channels ???
4.  Customer relationship ???
5.  Revenue Model ???
6.  Key resources ???
7.  Key partnership ???
8.  Key activities ???
9.  Cost structure ???
Big Companies vs Startups

Our nature is to think about the solution
rather than concentrate on problem.
"There is always an easy solution to
every problem - neat, plausible, and
wrong." - H. L. Mencken
But… Is there a PROBLEM at all???

Please meet a great entrepreneur…
Robinson Crusoe
….Resolving to make a canoe, Crusoe
selects and cuts down an enormous
cedar. He spends many months hacking
off the branches, shaping the exterior, and
hollowing out the insides. The result is a far
larger canoe than he has ever seen before.
He now realizes the mistake of not
previously considering its transport, since
for him alone it is immovable. He
considers building a canal to bring the
water to the canoe, but he calculates it
would take too long and abandons the
idea. By this point, four years have
passed….

Calculation, Hypotheses. Lets turn them
into FACTS With no WASTE….. Of:
Time
Resources
Human power
Code
Money
Technology
….
And so on….

Hypotheses. Lets turn them into FACTS

Hello mr. Customer, meet my Hypotheses

Roads go ever ever on,
Over rock and under tree,
By caves where never sun has shone,
By streams that never find the sea;
– Bilbo Baggins. The Last Stage.

Get out of the building!

Experiment more often

Turn Uncertainty into CUSTOMERS!
“Go back?” he thought. “No good at all! Go
sideways? Impossible! Go forward? Only
thing to do! On we go!”
Bilbo Baggins, The Hobbit, Riddles in the
Dark

Turn Uncertainty into CUSTOMERS!

Get out of the building once again!

Meet your Customer often

Get early adopters as fast as you can!
It’s a dangerous business, Frodo, going out
your door. You step onto the road, and if
you don’t keep your feet, there’s no
knowing where you might be swept off to.’
– Bilbo Baggins

Get early adopters as fast as you can!

LEARN, MEASURE then GOOB!

ALWAYS CHANGE “guesses” into FACTS

Learn The Power Of The Pivot!

KNOW THE POWER! OF PIVOT (form/shape)
Since 1873 Today

Since ….. Today
KNOW THE POWER! OF PIVOT (core/concept)
1782

Since 3rd BC Today
KNOW THE POWER! OF PIVOT (business models)
1853

SOLUTION can bring benefits ($$$$$$$$)
if and only if it diminishes the LIMITATIONS!

Fail Fast Fail Often!

Presented by: Nadav Lankin, CTO
nadav@4net.co.il
Lets Talk….

Thank you………
Presented by: Nadav Lankin, CTO
nadav@4net.co.il
www.4net.co.il follow me: nadav_lankin

Turn ideas into customers

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