GAIN EMPATHY TO
BUILD BETTER
PRODUCTS
@ Startup Stage #8 Design
by Oliver Kempkens
ADAPT OR DIE VENTURES LTD
ADAPT OR DIE
Ventures Ltd

Who is Oliver Kempkens?

studied
law

worked

lived

taught at

published works on

business!
m...
ADAPT OR DIE
Ventures Ltd

ADAPT OR DIE
Profile
Incubation
Excubation

Oliver KempkensINNOVATION NEST

Venturing
Seeding

3...
ADAPT OR DIE
Ventures Ltd

ADAPT OR DIE
Customers

Oliver KempkensINNOVATION NEST

4

ADAPTORDIEVENTURES2013
ADAPT OR DIE
Ventures Ltd

65% implementation rate
10% competition

50

projects worldwide

8 software patents

2 start-up...
ADAPT OR DIE
Ventures Ltd

Understanding Design Thinking

solution

Oliver KempkensINNOVATION NEST

6

ADAPTORDIEVENTURES2...
ADAPT OR DIE
Ventures Ltd

WHY GAINING EMPATHY?

Oliver KempkensINNOVATION NEST

7

ADAPTORDIEVENTURES2013
ADAPT OR DIE
Ventures Ltd

FROM PUSH TO PULL
DESIGN THINKING
Human values
(usability, desirability)

Technology
(feasibili...
ADAPT OR DIE
Ventures Ltd

FROM PUSH TO PULL
DESIGN THINKING
Human values
(usability, desirability)

Technology
(feasibili...
ADAPT OR DIE
Ventures Ltd

DESIGN THINKING
WILL HELP YOU!

Oliver KempkensINNOVATION NEST

10

ADAPTORDIEVENTURES2013
ADAPT OR DIE
Ventures Ltd

WHAT DO YOU THINK
DESIGN THINKING IS?

Oliver KempkensINNOVATION NEST

11

ADAPTORDIEVENTURES20...
ADAPT OR DIE
Ventures Ltd

DESIGN THINKING
creates innovative solutions for complex problems
by combining the right PEOPLE...
ADAPT OR DIE
Ventures Ltd

THREE ASPECTS

Oliver KempkensINNOVATION NEST

13

ADAPTORDIEVENTURES2013
ADAPT OR DIE
Ventures Ltd

DIFFERENT MINDSETS
& EXPERIENCES

Oliver KempkensINNOVATION NEST

14

ADAPTORDIEVENTURES2013
ADAPT OR DIE
Ventures Ltd

CREATIVE SPACE

Oliver KempkensINNOVATION NEST

15

ADAPTORDIEVENTURES2013
ADAPT OR DIE
Ventures Ltd

FLEXIBLE
ENVIRONMENT

Oliver KempkensINNOVATION NEST

16

ADAPTORDIEVENTURES2013
ADAPT OR DIE
Ventures Ltd

ITERATIVE PROCESS

Oliver KempkensINNOVATION NEST

17

ADAPTORDIEVENTURES2013
ADAPT OR DIE
Ventures Ltd

DESIGN THINKING
APPROACH

understand

Oliver KempkensINNOVATION NEST

observe

test

18

ADAPTO...
ADAPT OR DIE
Ventures Ltd

DESIGN THINKING
APPROACH
Problem Space 80%

understand

Oliver KempkensINNOVATION NEST

observe...
ADAPT OR DIE
Ventures Ltd

DESIGN THINKING
APPROACH
Solution Space 20%

Problem Space 80%

understand

Oliver KempkensINNO...
ADAPT OR DIE
Ventures Ltd

FINDING
INSIGHTS
Position

INSIGHTS"
(NEEDS)

Basic Needs !
(e.g. Maslov)
Oliver KempkensINNOVA...
ADAPT OR DIE
Ventures Ltd

ITERATION
LEAN CUSTOMER "
DEVELOPMENT
1. Iterations are creating stable patterns (“critical mas...
ADAPT OR DIE
Ventures Ltd

CURIOSITY
& WILLINGNESS
TO LEARN
Oliver KempkensINNOVATION NEST

23

ADAPTORDIEVENTURES2013
ADAPT OR DIE
Ventures Ltd

BE A CHILD

Oliver KempkensINNOVATION NEST

24

ADAPTORDIEVENTURES2013
ADAPT OR DIE
Ventures Ltd

TRAVELER’S
EYE

Oliver KempkensINNOVATION NEST

25

ADAPTORDIEVENTURES2013
ADAPT OR DIE
Ventures Ltd

ITERATION
LEAN CUSTOMER "
DEVELOPMENT
1. Iterations are creating stable patterns (“critical mas...
DESIGN THINKING
BENEFITS
ADAPT OR DIE
Ventures Ltd

SPEED

DESIGN THINKINGBENEFITS

28

ADAPTORDIEVENTURES2013
ADAPT OR DIE
Ventures Ltd

Design Thinking is an action-based,
insight-driven approach. A constructive
time-pressure shoul...
ADAPT OR DIE
Ventures Ltd

Teams of 5 are

42% more effective
than larger teams.

(Source: http://blogs.hbr.org/2013/07/sm...
ADAPT OR DIE
Ventures Ltd

Increase your success rate
… by reducing the bias towards action and prototyping your ideas.

7...
ADAPT OR DIE
Ventures Ltd

CUSTOMER"
CONTACT

DESIGN THINKINGBENEFITS

32

ADAPTORDIEVENTURES2013
ADAPT OR DIE
Ventures Ltd

Design Thinking is a human-centered
approach. Through instant and ongoing
customer contact the ...
ADAPT OR DIE
Ventures Ltd

Increase user adoption
… by putting the user in the centre
of your development process
DESIGN T...
ADAPT OR DIE
Ventures Ltd

Teams who iterated their solutions up to 6 times

increase the possibility
to have a market-ada...
ADAPT OR DIE
Ventures Ltd

Adapt or Die Benchmarks

Project time

40% Customer Contact
15% Administration
20% Synthesis
15...
ADAPT OR DIE
Ventures Ltd

Oliver Kempkens

!

@ LinkedIn, Xing, Facebook
oliver@adaptordie.me | @adaptordieLTD

Thank you...
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Startup Stage #8 - Design - Oliver Kempkens

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Oliver Kempkens presentation during startup stage #8 Design in Krakow. 21.11.2013

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Startup Stage #8 - Design - Oliver Kempkens

  1. 1. GAIN EMPATHY TO BUILD BETTER PRODUCTS @ Startup Stage #8 Design by Oliver Kempkens ADAPT OR DIE VENTURES LTD
  2. 2. ADAPT OR DIE Ventures Ltd Who is Oliver Kempkens? studied law worked lived taught at published works on business! mediation administration Data Protection Entrepreneurship" in Eastern Europe Design Design Thinking $$$ $$ awarded for excellent work by risk management finance governance projects Francotyp Postalia generated! revenue of Oliver KempkensINNOVATION NEST lector student 4.5 ! million design thinking alumnus SAP Surgutneftegaz created an international understanding project with Belarus 2 ADAPTORDIEVENTURES2013
  3. 3. ADAPT OR DIE Ventures Ltd ADAPT OR DIE Profile Incubation Excubation Oliver KempkensINNOVATION NEST Venturing Seeding 3 ADAPTORDIEVENTURES2013
  4. 4. ADAPT OR DIE Ventures Ltd ADAPT OR DIE Customers Oliver KempkensINNOVATION NEST 4 ADAPTORDIEVENTURES2013
  5. 5. ADAPT OR DIE Ventures Ltd 65% implementation rate 10% competition 50 projects worldwide 8 software patents 2 start-ups 1 JointVenture Oliver KempkensINNOVATION NEST 5 ADAPTORDIEVENTURES2013
  6. 6. ADAPT OR DIE Ventures Ltd Understanding Design Thinking solution Oliver KempkensINNOVATION NEST 6 ADAPTORDIEVENTURES2013
  7. 7. ADAPT OR DIE Ventures Ltd WHY GAINING EMPATHY? Oliver KempkensINNOVATION NEST 7 ADAPTORDIEVENTURES2013
  8. 8. ADAPT OR DIE Ventures Ltd FROM PUSH TO PULL DESIGN THINKING Human values (usability, desirability) Technology (feasibility) Oliver KempkensINNOVATION NEST Business (viability) 8 ADAPTORDIEVENTURES2013
  9. 9. ADAPT OR DIE Ventures Ltd FROM PUSH TO PULL DESIGN THINKING Human values (usability, desirability) Technology (feasibility) Oliver KempkensINNOVATION NEST Business (viability) 9 ADAPTORDIEVENTURES2013
  10. 10. ADAPT OR DIE Ventures Ltd DESIGN THINKING WILL HELP YOU! Oliver KempkensINNOVATION NEST 10 ADAPTORDIEVENTURES2013
  11. 11. ADAPT OR DIE Ventures Ltd WHAT DO YOU THINK DESIGN THINKING IS? Oliver KempkensINNOVATION NEST 11 ADAPTORDIEVENTURES2013
  12. 12. ADAPT OR DIE Ventures Ltd DESIGN THINKING creates innovative solutions for complex problems by combining the right PEOPLE, the needed SPACE and a supporting PROCESS. Oliver KempkensINNOVATION NEST 12 ADAPTORDIEVENTURES2013
  13. 13. ADAPT OR DIE Ventures Ltd THREE ASPECTS Oliver KempkensINNOVATION NEST 13 ADAPTORDIEVENTURES2013
  14. 14. ADAPT OR DIE Ventures Ltd DIFFERENT MINDSETS & EXPERIENCES Oliver KempkensINNOVATION NEST 14 ADAPTORDIEVENTURES2013
  15. 15. ADAPT OR DIE Ventures Ltd CREATIVE SPACE Oliver KempkensINNOVATION NEST 15 ADAPTORDIEVENTURES2013
  16. 16. ADAPT OR DIE Ventures Ltd FLEXIBLE ENVIRONMENT Oliver KempkensINNOVATION NEST 16 ADAPTORDIEVENTURES2013
  17. 17. ADAPT OR DIE Ventures Ltd ITERATIVE PROCESS Oliver KempkensINNOVATION NEST 17 ADAPTORDIEVENTURES2013
  18. 18. ADAPT OR DIE Ventures Ltd DESIGN THINKING APPROACH understand Oliver KempkensINNOVATION NEST observe test 18 ADAPTORDIEVENTURES2013
  19. 19. ADAPT OR DIE Ventures Ltd DESIGN THINKING APPROACH Problem Space 80% understand Oliver KempkensINNOVATION NEST observe test 19 ADAPTORDIEVENTURES2013
  20. 20. ADAPT OR DIE Ventures Ltd DESIGN THINKING APPROACH Solution Space 20% Problem Space 80% understand Oliver KempkensINNOVATION NEST observe test 20 ADAPTORDIEVENTURES2013
  21. 21. ADAPT OR DIE Ventures Ltd FINDING INSIGHTS Position INSIGHTS" (NEEDS) Basic Needs ! (e.g. Maslov) Oliver KempkensINNOVATION NEST 21 ADAPTORDIEVENTURES2013
  22. 22. ADAPT OR DIE Ventures Ltd ITERATION LEAN CUSTOMER " DEVELOPMENT 1. Iterations are creating stable patterns (“critical mass”)! 2. Iterations do create collective intelligence Oliver KempkensINNOVATION NEST 22 ADAPTORDIEVENTURES2013
  23. 23. ADAPT OR DIE Ventures Ltd CURIOSITY & WILLINGNESS TO LEARN Oliver KempkensINNOVATION NEST 23 ADAPTORDIEVENTURES2013
  24. 24. ADAPT OR DIE Ventures Ltd BE A CHILD Oliver KempkensINNOVATION NEST 24 ADAPTORDIEVENTURES2013
  25. 25. ADAPT OR DIE Ventures Ltd TRAVELER’S EYE Oliver KempkensINNOVATION NEST 25 ADAPTORDIEVENTURES2013
  26. 26. ADAPT OR DIE Ventures Ltd ITERATION LEAN CUSTOMER " DEVELOPMENT 1. Iterations are creating stable patterns (“critical mass”)! 2. Iterations do create collective intelligence Oliver KempkensINNOVATION NEST 26 ADAPTORDIEVENTURES2013
  27. 27. DESIGN THINKING BENEFITS
  28. 28. ADAPT OR DIE Ventures Ltd SPEED DESIGN THINKINGBENEFITS 28 ADAPTORDIEVENTURES2013
  29. 29. ADAPT OR DIE Ventures Ltd Design Thinking is an action-based, insight-driven approach. A constructive time-pressure should ensure that the project is not messing up. Additionally it creates – proven – motivation and flow. DESIGN THINKINGBENEFITS 29 ADAPTORDIEVENTURES2013
  30. 30. ADAPT OR DIE Ventures Ltd Teams of 5 are 42% more effective than larger teams. (Source: http://blogs.hbr.org/2013/07/smaller-more-homogeneous-resea/) DESIGN THINKINGBENEFITS 30 ADAPTORDIEVENTURES2013
  31. 31. ADAPT OR DIE Ventures Ltd Increase your success rate … by reducing the bias towards action and prototyping your ideas. 7513 ideas 683 prototypes 13 ideas 577 prototypes 1 innovation (Source: Institute of Information Management, University of St. Gallen, DT Projects 2011) DESIGN THINKINGBENEFITS 31 ADAPTORDIEVENTURES2013
  32. 32. ADAPT OR DIE Ventures Ltd CUSTOMER" CONTACT DESIGN THINKINGBENEFITS 32 ADAPTORDIEVENTURES2013
  33. 33. ADAPT OR DIE Ventures Ltd Design Thinking is a human-centered approach. Through instant and ongoing customer contact the goal is to develop and design a product which proves market adoption before going to market. DESIGN THINKINGBENEFITS 33 ADAPTORDIEVENTURES2013
  34. 34. ADAPT OR DIE Ventures Ltd Increase user adoption … by putting the user in the centre of your development process DESIGN THINKINGBENEFITS 34 ADAPTORDIEVENTURES2013
  35. 35. ADAPT OR DIE Ventures Ltd Teams who iterated their solutions up to 6 times increase the possibility to have a market-adaption success up to 28%. (Source: Unified Innovation Process Model, P. Skogstad) DESIGN THINKINGBENEFITS 35 ADAPTORDIEVENTURES2013
  36. 36. ADAPT OR DIE Ventures Ltd Adapt or Die Benchmarks Project time 40% Customer Contact 15% Administration 20% Synthesis 15% Prototype 10% Ideation DESIGN THINKINGBENEFITS 10725" 2025" 208" hours ideas prototypes (almost 15 months)" at the customer side 36 ADAPTORDIEVENTURES2013
  37. 37. ADAPT OR DIE Ventures Ltd Oliver Kempkens ! @ LinkedIn, Xing, Facebook oliver@adaptordie.me | @adaptordieLTD Thank you! Oliver KempkensINNOVATION NEST 37 ADAPTORDIEVENTURES2013

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