Video Captioning 101
Innovation Showcase: October 17, 2013 3Play Media provides captioning, transcription, and translation services. They are an MIT spinout based in Cambridge, MA with over 700 customers, many of whom are in higher ed. Accessibility is a growing concern: - Worldwide, 1 billion people have a disability - U.S.: 56.7 million have a disability (48 million related to hearing) - U.S.: 11% of higher ed students have a disability - U.S.: 45% of 1.6 million veterans sought disability (177,000 related to hearing loss) Captions are text that has been time-syncrhonized with the media. They convey all spoken content as well as relevant sound effects. The 21st Century Communications and Video Accessibility Act requires all Internet programming that previously aired on television with captions to have captions online, as well. The values of captioning include: - Accessibility for deaf and hard of hearing - Accessibility for ESL viewers - Flexibility to view anywhere, such as noisy environments or offices - Search - Reusability - Navigation, better UX - SEO/discoverability - Used as source for translation Follow the slideshow to learn how to upload and publish captions to your videos with 3Play Media. Presenters: Josh Miller | Co-Founder, 3Play Media
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Video Captioning 101
- 1. Video Captioning 101 Innovation Showcase– October 17, 2013 Josh Miller Co-Founder 3Play Media josh@3playmedia.com +1.617.764.5189 x102 1
- 2. About 3Play Media ‣ ‣ ‣ ‣ Captioning + transcription + translation MIT spinout in 2007 Based in Cambridge, MA 700+ customers concentrated in higher ed
- 3. About 3Play Media ‣ ‣ ‣ ‣ Captioning + transcription + translation MIT spinout in 2007 Based in Cambridge, MA 700+ customers concentrated in higher ed Higher Education Customers 3
- 4. Agenda ‣ Accessibility trends ‣ Captioning basics ‣ Accessibility laws ‣ Value propositions ‣ Captioning process ‣ Example / Demos ‣ Q&A 4
- 5. Accessibility - a Growing Concern ‣ Worldwide: 1 billion people have a disability ‣ U.S.: 56.7 million have a disability (48 million related to hearing) ‣ U.S.: 11% of higher ed students have a disability ‣ U.S.: 45% of 1.6 million veterans sought disability (177,000 related to hearing loss) 5
- 6. What Are Captions? ‣ Text that has been time-synchronized with the media ‣ Captions convey all spoken content as well as relevant sound effects ‣ Originated in the early 1980s from an FCC mandate for broadcast TV 6
- 7. What Are Captions? Terminology ‣ Captioning vs. Transcription 7
- 8. What Are Captions? Terminology ‣ Captioning vs. Transcription ‣ Captioning vs. Subtitling 8
- 9. What Are Captions? Terminology ‣ Captioning vs. Transcription ‣ Captioning vs. Subtitling ‣ Closed vs. Open Captioning 9
- 10. What Are Captions? Terminology ‣ Captioning vs. Transcription ‣ Captioning vs. Subtitling ‣ Closed vs. Open Captioning ‣ Post Production vs. Real-Time 10
- 11. How Are Captions Used? 11
- 12. Accessibility Laws Section 508 ‣ Added to Rehabilitation Act in 1986 ‣ Applies to federal agencies and organizations with federal subsidies Section 504 ‣ Part of Rehabilitation Act of 1973 ‣ Anti-discrimination law 12
- 13. Accessibility Laws Section 508 ‣ Added to Rehabilitation Act in 1986 ‣ Applies to federal agencies and organizations with federal subsidies Section 504 ‣ Part of Rehabilitation Act of 1973 ‣ Anti-discrimination law ADA ‣ Title II (public entities) + Title III (commercial entities) ‣ Netflix lawsuit implications 13
- 14. Accessibility Laws Section 508 ‣ Added to Rehabilitation Act in 1986 ‣ Applies to federal agencies and organizations with federal subsidies Section 504 ‣ Part of Rehabilitation Act of 1973 ‣ Anti-discrimination law ADA ‣ Title II (public entities) + Title III (commercial entities) ‣ Netflix lawsuit implications CVAA ‣ Applies to content that airs on TV + Internet 14
- 15. Value Propositions? ‣ Accessibility for deaf and hard of hearing ‣ For ESL viewers ‣ Flexibility to view in noise-sensitive environments ‣ Search ‣ Reusability ‣ Navigation, better UX ‣ SEO/discoverability ‣ Used as source for translation 15
- 16. Captioning Process 1. Upload 2. Download 3. Publish 16
- 17. Step 1 – Upload Video/Audio 17
- 18. Step 2 – Download Captions 18
- 19. Step 3 – Publish Captions 19
- 20. Platform Integrations Video Player / Platform Integrations 20
- 21. Overview of 3Play Media Services Captioning Translation Transcription Interactive Search Tools Automated Transcript Alignment Integrations / API 21
- 22. Captions Plugin ‣ Works with most video players ‣ Searchable ‣ ‣ Customizable ‣ Supports multiple languages SEO boost 22
- 24. EXAMPLES 24
- 25. Captions with Lecture Capture 25
- 27. Searchable by Speaker ID 27
- 28. MIT 150 – Infinite History 28
- 29. Infobase Learning (20,000+ videos) 29
- 31. Survey: 177 Students Using MIT OCW Significantly enhances (57%) Enhances (40%) Detracts (1.7%) Greatly detracts (3.4%) 97% of students said interactive transcripts enhanced their learning experience 31