Video Captioning 101
Innovation Showcase– October 17, 2013

Josh Miller
Co-Founder
3Play Media
josh@3playmedia.com
+1.617....
About 3Play Media
‣
‣
‣
‣

Captioning + transcription + translation
MIT spinout in 2007
Based in Cambridge, MA
700+ custom...
About 3Play Media
‣
‣
‣
‣

Captioning + transcription + translation
MIT spinout in 2007
Based in Cambridge, MA
700+ custom...
Agenda
‣ Accessibility trends
‣ Captioning basics
‣ Accessibility laws
‣ Value propositions
‣ Captioning process
‣ Example...
Accessibility - a Growing Concern
‣ Worldwide: 1 billion people have a disability
‣ U.S.: 56.7 million have a disability (...
What Are Captions?
‣ Text that has been time-synchronized with the
media
‣ Captions convey all spoken content as well as
r...
What Are Captions?
Terminology
‣ Captioning vs. Transcription

7
What Are Captions?
Terminology
‣ Captioning vs. Transcription
‣ Captioning vs. Subtitling

8
What Are Captions?
Terminology
‣ Captioning vs. Transcription
‣ Captioning vs. Subtitling
‣ Closed vs. Open Captioning

9
What Are Captions?
Terminology
‣ Captioning vs. Transcription
‣ Captioning vs. Subtitling
‣ Closed vs. Open Captioning
‣ P...
How Are Captions Used?

11
Accessibility Laws
Section 508
‣ Added to Rehabilitation Act in 1986
‣ Applies to federal agencies and organizations
with ...
Accessibility Laws
Section 508
‣ Added to Rehabilitation Act in 1986
‣ Applies to federal agencies and organizations
with ...
Accessibility Laws
Section 508
‣ Added to Rehabilitation Act in 1986
‣ Applies to federal agencies and organizations
with ...
Value Propositions?
‣ Accessibility for deaf and hard of hearing
‣ For ESL viewers
‣ Flexibility to view in noise-sensitiv...
Captioning Process

1. Upload

2. Download

3. Publish

16
Step 1 – Upload Video/Audio

17
Step 2 – Download Captions

18
Step 3 – Publish Captions

19
Platform Integrations
Video Player / Platform Integrations

20
Overview of 3Play Media Services

Captioning

Translation

Transcription

Interactive
Search Tools

Automated Transcript
A...
Captions Plugin

‣

Works with most video
players

‣

Searchable

‣

‣

Customizable

‣

Supports multiple
languages

SEO ...
Interactive Transcript

23
EXAMPLES

24
Captions with Lecture Capture

25
Searchable Interactive Transcript

26
Searchable by Speaker ID

27
MIT 150 – Infinite History

28
Infobase Learning (20,000+ videos)

29
MIT OpenCourseWare

30
Survey: 177 Students Using MIT OCW

Significantly enhances (57%)
Enhances (40%)
Detracts (1.7%)
Greatly detracts (3.4%)

9...
Q&A
Josh Miller
3Play Media
josh@3playmedia.com
+1.617.764.5189 X102

32
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Video Captioning 101

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Innovation Showcase: October 17, 2013

3Play Media provides captioning, transcription, and translation services. They are an MIT spinout based in Cambridge, MA with over 700 customers, many of whom are in higher ed.

Accessibility is a growing concern:
- Worldwide, 1 billion people have a disability
- U.S.: 56.7 million have a disability (48 million related to hearing)
- U.S.: 11% of higher ed students have a disability
- U.S.: 45% of 1.6 million veterans sought disability (177,000 related to hearing loss)

Captions are text that has been time-syncrhonized with the media. They convey all spoken content as well as relevant sound effects.

The 21st Century Communications and Video Accessibility Act requires all Internet programming that previously aired on television with captions to have captions online, as well.

The values of captioning include:
- Accessibility for deaf and hard of hearing
- Accessibility for ESL viewers
- Flexibility to view anywhere, such as noisy environments or offices
- Search
- Reusability
- Navigation, better UX
- SEO/discoverability
- Used as source for translation

Follow the slideshow to learn how to upload and publish captions to your videos with 3Play Media.

Presenters:

Josh Miller | Co-Founder, 3Play Media

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Video Captioning 101

  1. 1. Video Captioning 101 Innovation Showcase– October 17, 2013 Josh Miller Co-Founder 3Play Media josh@3playmedia.com +1.617.764.5189 x102 1
  2. 2. About 3Play Media ‣ ‣ ‣ ‣ Captioning + transcription + translation MIT spinout in 2007 Based in Cambridge, MA 700+ customers concentrated in higher ed
  3. 3. About 3Play Media ‣ ‣ ‣ ‣ Captioning + transcription + translation MIT spinout in 2007 Based in Cambridge, MA 700+ customers concentrated in higher ed Higher Education Customers 3
  4. 4. Agenda ‣ Accessibility trends ‣ Captioning basics ‣ Accessibility laws ‣ Value propositions ‣ Captioning process ‣ Example / Demos ‣ Q&A 4
  5. 5. Accessibility - a Growing Concern ‣ Worldwide: 1 billion people have a disability ‣ U.S.: 56.7 million have a disability (48 million related to hearing) ‣ U.S.: 11% of higher ed students have a disability ‣ U.S.: 45% of 1.6 million veterans sought disability (177,000 related to hearing loss) 5
  6. 6. What Are Captions? ‣ Text that has been time-synchronized with the media ‣ Captions convey all spoken content as well as relevant sound effects ‣ Originated in the early 1980s from an FCC mandate for broadcast TV 6
  7. 7. What Are Captions? Terminology ‣ Captioning vs. Transcription 7
  8. 8. What Are Captions? Terminology ‣ Captioning vs. Transcription ‣ Captioning vs. Subtitling 8
  9. 9. What Are Captions? Terminology ‣ Captioning vs. Transcription ‣ Captioning vs. Subtitling ‣ Closed vs. Open Captioning 9
  10. 10. What Are Captions? Terminology ‣ Captioning vs. Transcription ‣ Captioning vs. Subtitling ‣ Closed vs. Open Captioning ‣ Post Production vs. Real-Time 10
  11. 11. How Are Captions Used? 11
  12. 12. Accessibility Laws Section 508 ‣ Added to Rehabilitation Act in 1986 ‣ Applies to federal agencies and organizations with federal subsidies Section 504 ‣ Part of Rehabilitation Act of 1973 ‣ Anti-discrimination law 12
  13. 13. Accessibility Laws Section 508 ‣ Added to Rehabilitation Act in 1986 ‣ Applies to federal agencies and organizations with federal subsidies Section 504 ‣ Part of Rehabilitation Act of 1973 ‣ Anti-discrimination law ADA ‣ Title II (public entities) + Title III (commercial entities) ‣ Netflix lawsuit implications 13
  14. 14. Accessibility Laws Section 508 ‣ Added to Rehabilitation Act in 1986 ‣ Applies to federal agencies and organizations with federal subsidies Section 504 ‣ Part of Rehabilitation Act of 1973 ‣ Anti-discrimination law ADA ‣ Title II (public entities) + Title III (commercial entities) ‣ Netflix lawsuit implications CVAA ‣ Applies to content that airs on TV + Internet 14
  15. 15. Value Propositions? ‣ Accessibility for deaf and hard of hearing ‣ For ESL viewers ‣ Flexibility to view in noise-sensitive environments ‣ Search ‣ Reusability ‣ Navigation, better UX ‣ SEO/discoverability ‣ Used as source for translation 15
  16. 16. Captioning Process 1. Upload 2. Download 3. Publish 16
  17. 17. Step 1 – Upload Video/Audio 17
  18. 18. Step 2 – Download Captions 18
  19. 19. Step 3 – Publish Captions 19
  20. 20. Platform Integrations Video Player / Platform Integrations 20
  21. 21. Overview of 3Play Media Services Captioning Translation Transcription Interactive Search Tools Automated Transcript Alignment Integrations / API 21
  22. 22. Captions Plugin ‣ Works with most video players ‣ Searchable ‣ ‣ Customizable ‣ Supports multiple languages SEO boost 22
  23. 23. Interactive Transcript 23
  24. 24. EXAMPLES 24
  25. 25. Captions with Lecture Capture 25
  26. 26. Searchable Interactive Transcript 26
  27. 27. Searchable by Speaker ID 27
  28. 28. MIT 150 – Infinite History 28
  29. 29. Infobase Learning (20,000+ videos) 29
  30. 30. MIT OpenCourseWare 30
  31. 31. Survey: 177 Students Using MIT OCW Significantly enhances (57%) Enhances (40%) Detracts (1.7%) Greatly detracts (3.4%) 97% of students said interactive transcripts enhanced their learning experience 31
  32. 32. Q&A Josh Miller 3Play Media josh@3playmedia.com +1.617.764.5189 X102 32

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