Social Media: Marketing the Millennial Way
by 30 Lines on Mar 10, 2009
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Mike Whaling of 30 Lines presents a case study about Urbane Apartments and their use of social media as a communication channel for marketing and customer service. Originally presented to the Minnesota
Mike Whaling of 30 Lines presents a case study about Urbane Apartments and their use of social media as a communication channel for marketing and customer service. Originally presented to the Minnesota Multi Housing Association on March 10, 2009.
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zudoku
“the guy behind the guy...”
Audience level of experience: Facebook? MySpace? Property blog? Blogging this now? Twitter? Twittering this now?
(Note the cell phone in the foreground ... How times change, eh?)
Leasing staff sells as virtual clubhouse.
Cost: $30/month
Discounts to local vendors. Vendors get stickers to put in their windows, so the Urbane logo will end up plastered all over town!
Transformed a $2 million family wine store in NJ into a $60 million global wine destination. Gary is hosting a “Thunder Cruise,” secured a book deal, now travels the world speaking about social media and how businesses can benefit from social media.
Urbane puts itself at a disadvantage.