2. EASE OF ACCESS FOR THE CUSTOMERS
C o n v e n i e n t f o r
clients to get all
related information
a b o u t w h a t t h e
business owner offers
them.
3. NEED OF A WEBSITE FOR YOUR BUSINESS
Let’s start from the basics:
• In which you have a functional website where
clients can find the contents, they are looking
to start a blog where you talk about the
lifestyles of the different communities.
• The real estate market is one of the complex
dynamic market in the entire world given its
continuous change. So, the internet has
offered a lot of clients information regards to
real estate. Hence, more clients are
interested to deal with real estate owners for
deals.
4. CHANGING MARKET TRENDS
It is essential that real estate agents build a solid
online reputation in order to stand out from the
competition.
• Potential buyers seek online research before
purchase decisions.
• Make your website mobile friendly (Responsive
Websites)
• Search Engine Optimization, a new way to get
more clicks and traffic into your website.
• You must move with these changing trends to get
maximum traffic on your website.
5. WHY A WEBSITE IS PREFERRED FOR
ADVERTISING ABOVE OTHER METHODS
Inexpensive way to advertise:
Online advertisement of your property is inexpensive and
quick as compare to physical advertisement.
Attract nation-wide audience:
The online real estate listing services have a nation-wide
audience which will make business ads visible to the entire
country efficiently.
6. CONVENIENT WAY
• Many related real estates websites allow owners to include up to 5
photos of a property. In comparison to a newspaper, there is better
control over photos’ quality.
• Owners can highlight the specific features about their properties to
their potential clients.
• This can be very useful for agents who are attracting clients from
outside of local geographical areas.
7. WHAT CUSTOMERS THINK OF ONLINE
SEARCH TO BUY/SELL/RENT A PLACE
Search right house:
Searching for the right house is easy as
website has filters which allow clients to
only see the houses that meet their
requirements without wasting much time.
8. FULL CONTROL OVER ACTIVITIES
Using the Internet to promote real
estates will give better savings for
agents to manage their real estate
activities.
10. SOME INTERESTING FACTS
• Technology and the internet have made significant
impacts on the real estate world. 90% of buyers used
the web to search for properties while in the process
of buying their homes.
• In the past 4 years, there has been a 250% growth on
real estate searches just on Google. The internet and
technology are not just used by potential clients, it is
also widely used by real estate agents.
• Buyers use the Internet more than agents.
11. DID YOU KNOW THAT REAL ESTATE
SEARCH IS EVOLVING?
Increasingly, consumers are using
search engines like Google and
Yahoo to find out about real estate
listings. That means a huge
opportunity to be tapped into
growing your brand and capturing
direct web traffic via Search
Engine Marketing (Pay-Per-Click)
and Retargeting.
12. MORE PEOPLE SWITCH TO INTERNET TO
SOLVE THEIR ISSUES
In summary, more than 5 million people use the Internet for real estate
issues every month. You can see that how the Internet can improve your
chances to attract more clients worldwide.