For More Information visit; http://www.180fusion.com
1.877.321.4180
sales@180fusion.com
180Fusion and Google got together at Google HQ to discuss paid search strategies and new technology.
2. Agenda
Ø Introductions
Ø What matters: key trends and changes in today’s consumer behavior
Ø 180Fusion strategies to win customers in the moments that matter
Ø Q & A
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3. Google, Channel Sales
Heather Wilburn – Business Development Manager
Business Objectives for Clients:
• Educate clients on Google’s ever-growing suite of offerings
• Promote Search, Mobile, Display, YouTube as aligned with client
business needs
• Support clients in growing new business
Bio:
• Joined Google in 2002 as founding member of AdWords advertising
program
• Initially managed SMB client relationships with a focus on developing
advanced online strategies
• Currently managing high profile agency partnerships for increased
adoption of, and success with, Google advertising solutions
Marketing Discussion
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4. 180Fusion
Scott Cohen – CEO
Business Objectives for Clients:
• Increase sales, general qualified leads, build brand
awareness by driving qualified traffic in profitable way
• Successfully leverage PPC, SEO, Social Media Marketing, Conversion
Optimization
• Support overall strategy for online client growth
Bio:
•
•
•
•
Industry veteran with 17+ years in software and internet sector
Responsible for overall vision and strategy for 180Fusion
Recognized Thought Leader in internet marketing
Successfully supported Fortune 500 executives to SMB market on
global marketing initiatives
• On the Board of Directors of Non Profit and privately held technology
companies
Marketing Discussion
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5. how do you move
people when it matters
most?
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7. What’s changed are the ways
WE LIVE WHAT MATTERS
FEEL CONNECTED
We check our phones 150x per day
EXPRESS OURSELVES
4 out of 10 people repost photos or videos online
EXPLORE OUR INTERESTS
Americans spend more time online than watching TV
Google Confidential and Proprietary
(sources: Time Magazine, the Wireless Issue, Aug ’12; (Pew Research Center Sept ‘12; eMarketer July, ‘13)
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11. MOVE PEOPLE TO CARE
With seamless storytelling
AND REMEMBER
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12. “IT’S NO LONGER A LEVEL PLAYING FIELD.
TELEVISION COMMERCIALS ARE BEING
BEATEN…BY FILMS MADE WITH THE
COMPLETE FREEDOM AFFORDED BY THE
INTERNET”
Jason Stone, The Guardian
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13. Move people to care & remember through
SEAMLESS STORYTELLING
DOVE
Real Beauty
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14. MOVE PEOPLE TO
With choice
PARTICIPATE
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15. “IF YOU DROP THE IDEA OF AMBUSHING
PEOPLE’S ATTENTION…AND INSTEAD ASK
THEM TO VIEW BY INVITATION, YOU CAN
SHARE AN IDEA.”
Chris Anderson, Curator, TED
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16. Move people to participate by giving them a
CHOICE
LG
So Real it’s Scary
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18. MOVE YOUR BRAND
And your business
Credit
Cards
Mobile
Handset
Manufactur
es
Luxury
Automotive
16%
10%
6%
4%
2%
23%
20%
13%
24%
14%
Auto
Insuranc
e
Incremental
sales lift
Recommended
Google spend
as a % of total
media budget
Media Mix Models across five verticals run by market share partners.
Source: The modeling period spans from Feb 2009 to Sep 2012
Cosmeti
cs
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19. There’s a simple way to think about this
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22. On all devices, at all times of day
Midnight
3am
Google internal, 2013
AT&T Nielsen, Clickstream Study, 2010
6am
9am
12pm
3pm
6pm
9pm
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28. Relevant to behavior
-
X
Your Site
96%
of people who visit a website leave
without completing the actions
marketers want them to take
70%
of people abandon their shopping
cart without completing a
purchase
Your Ad
Re-engage with visitors who’ve shown an interest in your products
or services
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36. Jump in!
39 Google confidential
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37. Stick around to find out who won!
Google Battery pack (3)
Google Chromebook (1)
$500 from 180Fusion towards Adwords PPC management (1)
Drawing will be held at the conclusion of the presentation
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