This document discusses core marketing concepts including needs, wants, demands, market segments, target markets, and developing market offerings. It also covers marketing channels, competition, supply chains, and references related to luxury fashion lines, affluent young women, and Apple's supply chain. The document was created by Deepthi Meduri, an intern at IIM Lucknow, to provide an overview of key marketing topics.

1. Core
Marketing
Concepts..

2. NEEDS.. Basic human
requirements
WANTS.. Specific needs

3. Demands- wants for specific
products backed up by an ability to
pay
Marketers, along with other
societal factors, influence wants.

4. Market
Segments
Luxury fashion line

5. Target market-
Affluent young
women
Fashion innovationand impeccableItalian craftsmanship
Develop a
market
offering to
position the
brand..

6. VALUEQuality
Service
Price
SATISFACTION ☻

7. MARKETING CHANNELS:
1. Communication Channels
2. Dialogue Channels
3. Distribution Channels
4. Service Channels

8. 1 2
3 4

9. Competition- Potential rival
offerings and substitutes

10. Supply Chain - Apple

11. 1. http://www.marketing91.com/needs-wants-and-demands/
2. http://127760.blogspot.in/2010/08/costly-cars-in-world_04.html
3. http://blog.luxemi.com/2012/05/29/cannes-film-festival-2012-fashion-who-wore-the-look-best/
4. http://www.therichest.com/expensive-lifestyle/fashion/the-top-10-luxury-brands-that-women-
love/
5. http://www.meetup.com/Fashionable-Fun-20-Something-NYC-girls/
6. http://www.gypsy05.com/shop/p_1260_Young-Girl-Bottoms-Young-Girl-April-Jumper-Short.
aspx
7. http://inrix.com/inrix-powers-major-expansion-in-billboard-measurement/
8. http://www.supplychainopz.com/2013/01/is-apple-supply-chain-really-no-1-case.html
REFERENCES

12. Created by: Deepthi Meduri,
BITS Pilani, Hyderabad
during an internship by Prof. Sameer Mathur,
IIM Lucknow.
www.IIMInternship.com