Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

100 coffees in 90 days - the best way to get your startup off the ground

749 views

Published on

Whenever I have a client trying to get a new product off the ground, I give them the same advice. It's the same strategy I use in my own business - 100 coffees in 90 days. That’s 100 strategic conversations with your ideal clients.

This tracker includes a one page cheat sheet to walk you through your 100 coffees.

NB: This template is deliberately old school - i.e. print it out and stick it on your wall - there's nothing like a visual reminder to keep you on track with your goals, and also remind you how far you've come. If, however, you'd prefer an editable/digital version, send me an email at coffee@zumbara.com.au and I'll send it to you.

Cheers,

Jenny

Published in: Business

100 coffees in 90 days - the best way to get your startup off the ground

  1. 1. The best way to get your idea off the ground Whenever I have a client trying to get a new product off the ground, I give them the same advice. It's the same strategy I use in my own business - 100 coffees in 90 days. That’s 100 strategic conversations with your ideal clients. What if I don’t know 100 ideal clients? The good news is that you can still kick off your 100 coffees. Start with 3, then at the end of those 3 conver- sations, ask them to introduce you to 2 people they know who would be a good fit for your product. Don't know 3 people? Find the 3 people in your existing network who know your market, can advise you on how to proceed, and who could introduce you to 2 potential clients. This is not a sales pitch Don't pitch these conversations as a sales conversation. You're just looking to speak to a few people who fit the profile of your target market to deepen your understanding of your market. People typically love to be asked for advice and most people will be happy to give you 30 minutes if you are flexible on timeframes (e.g. ask to meet sometime in the next month or two). Although, don’t say ‘can I buy you a coffee’ or ‘can I pick your brain’. Be specific, and treat their time as far more valuable than $4. Use your 100 coffees to build a deep understanding of your clients, their needs and wants, their headaches, and the language they use when speaking about your product. Refine the pitch as you go. Sales will follow. How to use this template You can keep it simple and tick off each meeting as you go. Or, you can use your own coding or colouring system, such as: Whatever works for you! At the end of the day, this is about forcing yourself out of the analysis paralysis phase. Don’t wait until your product is perfect. It’s never perfect, and the real test is always what your market thinks, and what they will buy. Cheers, Jenny Vandyke Author of The innovation Recipe / booked X meeting complete  successful referral or sale
  2. 2. Project: Finish date:

×