Eight principles behind the success of Spotify

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The Spotify Model
Dvir Zohar
Dvir@SimpleDO.co.il

2. Dvir@SimpleDO.co.il
Simple CEO
Speed Hub services
Agile, Scaling agile, Tools (Jira, Smartsheet)
Training (PCTR)
www.simpledo.co.il
Dvir Zohar

3. Dvir@SimpleDO.co.il
SPOTIFY – The Bottom Line
 Since 2008
 120M Paying customer, 270M users
 4800 employees
 Revenue – 7.4B$
 Value – 48B$

4. Dvir@SimpleDO.co.il
Thousands of Firms Implement The Model
Proven useful as a source of inspiration
 TTM (Features & large projects)
 Engagement
 High value (Innovative) solutions to customers

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Unique Management
Model

6. Dvir@SimpleDO.co.il
The Spotify Journey To The WOW
2011
Keeping the startup
up feeling with short
TTM
A long way of
improvement

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Minimum Viable Bureaucracy

8. Dvir@SimpleDO.co.il
 Autonomy
 Purpose
 Mastery
 Fun
8
High Engagement

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The heart of the
model is the
SQUAD
Autonomous, 5-9 employees
Clear mission, E–2-E responsibility
Cross-functional + PO
Minimal dependencies
SCRUM/KANBAN
AGILE COACH

10. Dvir@SimpleDO.co.il
Customer Driven Squads
 KYC
 Personalization
 Mood, Activity
 Simple

11. Dvir@SimpleDO.co.il
Enabler Leadership
Chapter Lead The POCLACs
The Tribe

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The Leadership Concept

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Alignment Enables Autonomy
ALIGNMENTAutonomy

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ALIGNMENT Process
Company Beliefs North stars & Two years goals Company BETS
CEO (Daniel Ek) CEO + Team Strategy Team
Few
Till one year
Prioritized

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Tribe OKRS
(objectives & Key Results)
Data Analysis

16. Dvir@SimpleDO.co.il
SQUAD’s BUCKET
OKR
BETS
Squad Mission
On Going

17. Dvir@SimpleDO.co.il
Fast Delivery Drives Innovation
Microservices Architecture
Automation, CI/CD
Gradual audience
Blogs, Club, Lunch & learn, Innovation Hub, Hackathons …

18. Dvir@SimpleDO.co.il
Eight Elements That Make The Difference
MVB
Engagement
Effective Squad
Customer driven squads
Enabler Leadership & Alignment
Data analytics
TTM
Innovation
Journey Of Improvement
1
2
3
4
5
6
7
8

19. Dvir@SimpleDO.co.il
Build your own orchestra

20. Dvir@SimpleDO.co.il
Spotify Model For Israelis
MVB - Non formal, TTM, Innovation,
Teamwork, Autonomy, Purpose
Control, Analytics

21. Dvir@SimpleDO.co.il
Your Journey To The WOW
Till 50 Devs
Agile, Engagement, Jira, KPI’s
Till 300 Devs
Go for it big time, Adjustments, Transformation process
Above 300 Devs
Discovery, plan, Pilot

22. Dvir@SimpleDO.co.il
Spotify Model During Corona Times
MVB
Engagement
Effective Squad
Customer driven squads
Enabler Leadership & Alignment
Data analytics
TTM
Innovation
Journey Of Improvement
1
2
3
4
5
6
7
8

23. Dvir@SimpleDO.co.il
Scaling up is a real challenge
Spotify Succeeded
You can also implement the 8 Spotify Model elements
Build your own orchestra
You can build it gradually
We will happy to assist you
Summary

24. Dvir@SimpleDO.co.il
Thank You
Dvir@SimpleDO.co.il