Trend 3 - Measure Brand Engagement Digital in 2014 Waggener Edstrom Studio D Asia

•

1 like•262 views

2014 Digital Trend # 3 Fully-Measured Brand Engagement Brand engagement in all its forms will come under the scanner of ROI. CMOs and organisations will seek more measured value out of platforms and channels. This will force the ‘KPIs of Engagement’ to be much more than “Click-throughs, Likes and Number of Fans” across the spectrum of agency deliverables. Measurement will require the integration of agencies under a single ROI model for the business. Business impact will be the new flavor of choice for brand communicators in 2014. Digital, mobile and social media strategies will evolve to be linked to tangible business goals. - Zaheer Nooruddin / Waggener Edstrom Studio D Asia Pacific

Marketing

More from Zaheer Nooruddin

Singapore Content Matters 2014 Research Report - Waggener Edstrom

Zaheer Nooruddin

What is the Impact of Digital Content and Storytelling for Brands in 2014? The role of communications and marketing professionals today, from PR or marketing manager to CMO, is to connect actions to outcomes. Today, in the marketing-communications industry across Asia-Pacific there is a general consensus that “content is king”. But how important is content really? How much does it create tangible value for brands and business? What is the value of digital content for Asian consumers? In 2014, B2C and B2B consumers will continue to – with more sophistication than ever – utilize the information made available by brands in the digital space – both via online and mobile devices that enable their connectedness in real-time. In this new proprietary research by Waggener Edstrom, you can discover all the latest findings about how digital content and brand storytelling impacts brands and businesses across 10 Asian markets. The results are fascinating and will help you create more impactful digital communications strategies. Waggener Edstrom today announced the launch of a new, proprietary report entitled Content Matters: The Impact of Brand Storytelling Online in 2014 in APAC. WE’s ground breaking 2014 study across 10 Asian markets explores the relationship between content marketing and ROI. The results uncover valuable insights about how Asian consumers spend, advocate, and engage with B2B and B2C brands across APAC. More information in the press release, full report, and infographic below and attached. - Zaheer Nooruddin

Waggener Edstrom Asia-Pacific CONTENT MATTERS 2014 Research Report - Full

Zaheer Nooruddin

Trend 6 - Omni Channel Digital in 2014 Waggener Edstrom Studio D Asia

Zaheer Nooruddin

2014 Digital Trend # 2 If Content Is King, then Contextual Content Is King Kong. Content has always been a key driver of brand marketing and corporate communications. What will change in 2014 is that content will begin to exist in a more meaningful planning ecosystem - one that is fueled by data-driven insights to provide context to communications and brand stories. Rich content will be at the heart of digital communications with three core pillars: Creativity, Context and Care. In 2014 branded content will be more creative, more contextual, and more targeted. We will see the continued rise of visual storytelling. Micro-videos will gain momentum and infographics will become the norm for brands to share ideas and concepts, internally and externally. As news outlets use more visual content, the brand newsroom will require new skillsets. - Zaheer Nooruddin / Waggener Edstrom Studio D Asia Pacific

Trend 2 - Contextual Content Digital in 2014 Waggener Edstrom Studio D Asia

Zaheer Nooruddin

Predicting Digital Marketing-Communications Trends in India and Asia for 2014

Zaheer Nooruddin

Digital Content in Ecommerce - Waggener Edstrom APAC WE Studio D Zaheer Nooru...

Zaheer Nooruddin

More from Zaheer Nooruddin (6)

Singapore Content Matters 2014 Research Report - Waggener Edstrom

Waggener Edstrom Asia-Pacific CONTENT MATTERS 2014 Research Report - Full

Trend 6 - Omni Channel Digital in 2014 Waggener Edstrom Studio D Asia

Trend 2 - Contextual Content Digital in 2014 Waggener Edstrom Studio D Asia

Predicting Digital Marketing-Communications Trends in India and Asia for 2014

Digital Content in Ecommerce - Waggener Edstrom APAC WE Studio D Zaheer Nooru...

Recently uploaded

PR Wires is a leading press release distribution service that helps businesses get their news seen by the right audiences. They offer targeted distribution to journalists, bloggers, and online influencers, along with media monitoring and marketing tools to maximize reach and impact. Whether you're a local company or a global brand, PR Wires can help you tell your story and achieve your communication goals. Get in Touch Website — https://www.prwires.com/ Mobile — +91 9212306116 Whatsapp — https://call.whatsapp.com/voice/TpyiT7anImIcb2z1jgzstc Skype — shalabh.mishra Telegram — shalabhmishra Email — shalabh.web@gmail.com

Press Release Distribution Evolving with Digital Trends.pdf

PR Wires

Aiizennxqc Digital Marketing | SEO & SMM

aiizennxqc

Hannah Brady - Powering Up Your Brand with Content @ Force24 All leads

HannahBrady19

Elevating Your Digital Presence by Evitha.pdf

evithatojoparel

Affiliate Marketing is a dynamic and lucrative method of earning income online, where individuals or businesses promote products or services and receive a commission for each sale, lead, or action generated through their referral. At its core, affiliate marketing operates on the principle of revenue sharing, where merchants reward affiliates for driving traffic or sales to their business. Understanding the Basics Affiliate Marketing is rooted in the concept of performance-based marketing. Instead of paying for traditional advertising methods upfront, merchants pay affiliates only when a specific action is completed, such as a sale, lead, or click. This performance-based model aligns the interests of both parties, as affiliates are incentivized to generate results for the merchants they promote. How Affiliate Marketing Works: The process of affiliate marketing typically involves three primary parties: the merchant, the affiliate, and the customer. The merchant, also known as the advertiser or retailer, is the entity that sells the product or service. The affiliate, often referred to as the publisher, promotes the merchant's products or services through various marketing channels. The customer, of course, is the individual who makes a purchase or takes the desired action. When a customer clicks on an affiliate link and completes the desired action, such as making a purchase, the affiliate earns a commission. This commission can vary depending on the merchant's affiliate program and the terms of the agreement between the merchant and the affiliate. The Role of Affiliates, Merchants, and Customers Affiliates play a crucial role in the success of affiliate marketing by leveraging their platforms, audience, and marketing skills to drive traffic and sales for merchants. Affiliates can range from individuals with personal blogs and socialHow Affiliate Marketing Works: The process of affiliate marketing typically involves three primary parties: the merchant, the affiliate, and the customer. The merchant, also known as the advertiser or retailer, is the entity that sells the product or service. The affiliate, often referred to as the publisher, promotes the merchant's products or services through various marketing channels. The customer, of course, is the individual who makes a purchase or takes the desired action. When a customer clicks on an affiliate link and completes the desired action, such as making a purchase, the affiliate earns a commission. This commission can vary depending on the merchant's affiliate program and the terms of the agreement between the merchant and the affiliate. The Role of Affiliates, Merchants, and Customers Affiliates play a crucial role in the success of affiliate marketing by leveraging their platforms, audience, and marketing skills to drive traffic and sales for merchants. Affiliates can range from individuals with personal blogs and social media accounts to large scale Marketing Institution

Mastering Affiliate Marketing: A Comprehensive Guide to Success

Abdulsamad Lukman

Instant digital issuance (IDI) creates a pre-activated digital version of a new or reissued card before physical card delivery. These digital cards, available for immediate use in a digital wallet for online shopping, are highly popular with consumers, especially younger, tech-savvy cardholders. The right customer communications for Instant Digital Issuance (IDI) can boost engagement and spend. Our card marketing experts have assembled an IDI overview with definitions and best practices for the critical first touch, including examples from Chase, SoFi, Venmo, Affirm, Bank of America and Chime.

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Media Logic

Martal Group - B2B Lead Gen Agency - Onboarding Overview

Martal Group

The+State+of+Careers+In+Retention+Marketing-2.pdf

Social Samosa

Rise and fall of Kulula.com, an airline won consumers by different marketing ...

ssusereaa7d9

HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION

pratheeshraj987

TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf

Social Samosa

personal branding kit for music business

brjohnson6

It’s never been easier to get your Google Shopping Ads campaigns up and running…but there’s also never been this much competition. So how can you ensure you’re maximizing ROI on your ad spend? Let us help. Watch this panel discussion tailored for retailers and brands eager to elevate their ecommerce strategy through Google Shopping Ads. You’ll hear the ways to craft compelling product listings using Google Merchant Center Next, strategically bid on keywords, and leverage audience targeting to reach the right customers at the right time. We’ll show you: - How to reduce costs while maximizing ROI using the entire Google Ads ecosystem. - The ways to target new shoppers with keyword bidding while maintaining engagement with your current audience. - How to set up Google Shopping feeds flawlessly with Google Merchant Center Next. In this engaging session, Bryan Butler, Joshua Young, and Ben Riggle will unpack the ways to create powerful product listings and measure your success using best-in-class metrics. If you’re an ecommerce brand or retailer using Google Shopping Ads, you won’t want to miss this discussion.

[Expert Panel] New Google Shopping Ads Strategies Uncovered

Search Engine Journal

The 9th May Incident in Pakistan A Turning Point in History.pptx

elizabethella096

Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising

VikasYadav194549

In the realm of archaeology and linguistics, few artifacts hold the mystique and historical significance of the Rosetta stone. This unassuming slab of black basalt, discovered in 1799 by French soldiers during Napoleon’s campaign in Egypt, has since become synonymous with deciphering ancient mysteries. The Rosetta Stone, named after the town near where it was found, stands as a remarkable testament to human ingenuity and the relentless pursuit of understanding.

Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx

elizabethella096

Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf

Autus Digital

Cartona.pptx. Marketing how to present your project very well , discussed a...

BeshoyFawaz1

Crypto Quantum Leap - Digital - membership area

jaynee G

Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf

Piyush Kumar

Recently uploaded (20)

Press Release Distribution Evolving with Digital Trends.pdf

Aiizennxqc Digital Marketing | SEO & SMM

Hannah Brady - Powering Up Your Brand with Content @ Force24 All leads

Elevating Your Digital Presence by Evitha.pdf

Mastering Affiliate Marketing: A Comprehensive Guide to Success

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Martal Group - B2B Lead Gen Agency - Onboarding Overview

The+State+of+Careers+In+Retention+Marketing-2.pdf

Rise and fall of Kulula.com, an airline won consumers by different marketing ...

HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION

TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf

personal branding kit for music business

[Expert Panel] New Google Shopping Ads Strategies Uncovered

The 9th May Incident in Pakistan A Turning Point in History.pptx

Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising

Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx

Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf

Cartona.pptx. Marketing how to present your project very well , discussed a...

Crypto Quantum Leap - Digital - membership area

Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf