In today's digital age, businesses need to continuously evolve and adapt to stay ahead of the competition. One area where this is particularly true is in the realm of application performance management (APM). While APM has been an essential tool for monitoring and optimizing application performance, it's no longer enough to ensure a seamless digital experience for customers. This is where Digital Experience Monitoring (DEM) and AIOps solutions come into play.

1. How Digital Experience Monitoring (DEM)
Can Help to Your Business
In today's digital age, businesses need to continuously evolve and adapt to stay ahead of the
competition. One area where this is particularly true is in the realm of application performance
management (APM). While APM has been an essential tool for monitoring and optimizing
application performance, it's no longer enough to ensure a seamless digital experience for
customers. This is where Digital Experience Monitoring (DEM) and AIOps solutions come into
play.
AIOps solutions, powered by artificial intelligence and machine learning algorithms, provide a
more comprehensive approach to APM. With AIOps, businesses can monitor all aspects of their
applications and infrastructure in real-time, including logs, metrics, and traces. This allows them
to identify and resolve issues before they impact end-users, improving the overall digital
experience.
Moreover, AIOps solutions like DEM offer additional features like user journey mapping and
real user monitoring, which provide deeper insights into how customers interact with digital
touchpoints. This data helps businesses identify areas of friction in the customer journey,
optimize their digital channels, and deliver a seamless user experience.
Comparing DEM and APM
AIOps solutions are becoming increasingly important in the world of DevOps. They enable
organizations to automate their processes and gain more insight into their operations. Comparing
DEM (Digital Experience Monitoring) and APM (Application Performance Management) is
essential to understand which AIOps solution is best suited for your organization's needs.
DEM focuses on the customer experience, while APM focuses on performance metrics. Both
solutions offer real-time insights into operations, but they have different use cases. DEM helps
identify areas where customers might be having difficulty using an application or website, while

2. APM can be used to pinpoint issues with applications and services that are causing performance
issues. By comparing the two solutions, organizations can determine which one will provide
them with the most comprehensive view of their operations.
How DEM augments APM?
Digital Experience Monitoring (DEM) is a key component of AIOps solutions, and when
combined with Application Performance Management (APM), it can provide organizations with
an unprecedented level of visibility into their digital infrastructure. DEM helps to track user
experience across all devices, while APM provides insight into the performance of applications
and services. When combined, these two solutions create a powerful tool that can help
organizations identify problems before they become serious issues. By leveraging the insights
from DEM and APM, organizations can improve user experience and ensure that their
applications are running at optimal performance levels.
APM alone cannot help IT teams to boost service reliability. The same IT teams switch to DEM
tools to find the reason for slowness. Performance testing with DEM tools reveals the slowdown
can be attributed to excessive graphic elements within the application. For best performance, IT
teams must prioritize technical optimization. That may mean reducing graphics on applications
to improve customer experience. This showcases the power of DEM and APM as valuable tools
for restoring service reliability.
APM tools are effective for quickly pinpointing issues, but DEM tools provide a more
comprehensive view of the end-user experience. DEM and APM tools help organizations
identify and resolve digital experience issues, leading to improved service reliability.
Conclusion:
As businesses continue to digitize and transform, they need to adopt more advanced solutions
like AIOps to ensure optimal application performance and deliver exceptional digital
experiences. AIOps solutions like DEM provide the necessary insights and capabilities to
achieve this goal, helping businesses stay competitive in the ever-evolving digital landscape.