The One Oasis Strategy is a business strategy concept developed by Ndubuisi Ekekwe that models a company's core product or "oasis" after geographic oases that are vital to survival in deserts. The oasis is a high-value, strong brand product that generates significant revenue. Supporting nodes are investments that ensure the smooth operation of the oasis. By identifying their industry's oasis and utilizing supporting nodes, companies can develop strategic resources that are difficult for competitors to replicate, providing a competitive edge. The document analyzes companies that have successfully implemented this strategy in agriculture and those that missed opportunities to do so.

1. The One Oasis Strategy (Ndubuisi Ekekwe)
By
Ogunbyi Yusuf

2.  Introduction
The One Oasis Strategy is business strategy
concept that has been developed by Ndubuisi
Ekekwe (A Super Genius).
Basically, the concept is modeled around the
geographic oasis that surrounds water bodies
in the desert. These places are known to be
very popular in the deserts due to their
significant importance to survival.

4.  But before we move on, its important we
understand certain terminologies that will be
useful in this discourse;
 Strategy: “This is the application of an
advantage to a situation” Richard Rumelt
(Simple definition). A good strategy consists
of three things;
 Diagnosis
 Guiding policy
 Set of actions

5.  Strategic Resource: This is an asset that has
been acquired overtime by a company, it is
mostly a result of deep thinking and design
and cannot be easily replicated except at a
significant cost to the competitor (This is like
a barrier)

6.  Conceptually, the one oasis strategy is
described as the oasis and the supporting
node.
 The oasis in reality is a product that is of high
value in the market and has a high ROI,
strong brand and a substantial market share.
(Any other metric can be added to define this)
 The supporting node is an investment made
to ensure the smooth operation of the oasis
(core product)

7. Investment a and b are made on supporting nodes that have been
described earlier.
Source: Prof Ndubuisi’s article

8.  The crux of this concept is to help companies
and businesses; small or big to identify the
oasis in their industry and utilise them
effectively.
Recall: the strategic resource I mentioned
earlier, can we apply it here?
Yes, definitely and I will explain.

9.  Remember that we said the strategic resource
has three characteristics;
1. Its an asset
2. Its built over time and with great design
3. Its not easily replicated except with
significant economic implications

10.  Although Prof Ndubuisi Ekekwe did not
mention this, I suppose that the supporting
node must be a strategic resource to prevent
the drying up of the oasis (competitive edge).

11.  This seems quite big in thought and might
not be attainable by small businesses. So you
think!
 Think twice and you will see that there’s
something in your business and location that
is an OASIS and another that is a STRATEGIC
RESOURCE.
 Think deeply again and you will see that it is
not farfetched.

12.  In his article, Prof mentioned three companies
even though I know he has lot more and I will
be adding some companies in the agricultural
space that have this already and some that
lost the opportunity to do so

13.  Animal Care; Oasis(Poultry products),
Supporting nodes(Veterinary, feed
production, Day Old Chicks)
 Agrited; Same as Animal Care
 Zartech; Oasis(poultry products), supporting
node(Feed production and DOC)
 Amo byng; Same as Agrited and Animal Care
except for the veterinary products.

14.  UAC; Mr Biggs and Gala: they lost the
opportunity to build a livestock arm to buikd
strength around the gala and mr biggs
brands. I believe that with the ROI of poultry
products as at the time they were important
and their management capabilities, they
would have won.

15.  THANK YOU FOR LISTENING