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New Media Advertising
Social Media Project

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- What is LAZYBONE - LAZYBONE fan page - LAZYBONE's competitors - SWOT of LAZYBONE - Recommends for LAZYBONE -

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 What is LAZYBONE
 "The Best T-shirt for you" "Create the unique and limited T-shirt for you"
 Made in Taiwan, Born in 2007. On-line store only
 Skull logo and soft color, fit and fine
 Main products are T-SHTRS, HOODIES, ONE-PIECE and few MEN'S WEAR

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 LAZYBONE facebook fan page

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 LAZYBONE facebook fan page's Promotional works
 Share new items info

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 LAZYBONE facebook fan page's Informative works
 Share pictures of models or bloggers wearing LAZYBONE

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 LAZYBONE facebook fan page's Personal works
 Explain the store running conditions of their official web store

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 LAZYBONE facebook fan page's Interactive works
 Share their own design desk top monthly

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 LAZYBONE facebook fan page's Interactive works
 Gifts for fans ! When their fans reach 80000 they had a gifts event
←It means that they
will pick up 15 of those
fans who shared their
items on their own
facebook and give
those fans free gifts.

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 LAZYBONE facebook fan page's Competitors
 CACO American wears


CACO is a low price
on-line American
style wears store.
They have 17000 likes
which is much more
than LAZYBONE.
CACO also have their
own design group.

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 LAZYBONE facebook fan page's Competitors
 ANDEN HUD


ANDEN HUD is a 100%
MIT(Made in Taiwn)
on-line women wears
store.
ANDEN HUD also own
low prices and weekly
new products.

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 LAZYBONE facebook fan page's S.W.O.T.
 STRENGTHS → LAZYBONE has their own design concepts which other
competitors don't have. They has delicate designs and fancy appearance
which are quite different from other on-line dress stores.
 WEAKNESS → LAZYBONE's prices are higher than the average prices of
on-line dress industry. Most of LAZYBONE product prices are over 1000NTD
(~36000KRD) Their competitors like CACO and AUDEN HUD are cheaper,
only cost 500NTD(~18000KRD). That is to say, LAZYBONE might lose the
students customers.

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 LAZYBONE facebook fan page's S.W.O.T
 OPPORTUNITIES → In Taiwan, people now pay lots of attention to create
personal style. Though the prices of LAZYBONE are expensive, customers are
still want to own their products. It is LAZYBONE's design which attract
customers
 THREATS → Oversea brands on-line stores. Taiwanese love to shop in on-line
stores of oversea brands. Such as ASOS(England, they provide free shipping),
Abercrombie and Fitch(America, the most popular American style dress in
Taiwan),even GMARKET(KOREA, owns thousands of Korean brands),etc.

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 Recommends for LAZYBONE
 More Interactive activities with facebook fans →
LAZYBONE now still has
a space within their customers. Despite they have special designs, customers
are not close to the brand itself.
 Facebook fans only discounts → Facebook fan page is now the most famous
form of LAZYBONE. People meet their fan page more than official site. It will
be helpful for LAZYBONE to apply some discounts for fans.