1. THEME PARKWILDLIFEINPEREIRA
The region called Colombian Coffee has suffered the rigors of
the coffee crisis has been compromised where the economy and
social development of the communities that live there.
In response to the crisis in the region has been promoting
the development of a complementary alternative as it is the
tourism industry, based on the comparative advantages offered
by this region such as the diversity of climate, ecosystems,
landscapes, culture, identity, education, hard work and
business development in addition to regional connectivity and
inter-regional, relative social peace and derived services
infrastructure for sustained development of the economy
derived specifically Pereira coffee its commercial vocation.
The tradition of promoting from Pereira from the private and
public company of great social projects with a sense of
future as they were in the last century Matecaña Zoo,
Matecaña Airport, the Olympic Village and many others, is now
face the XXI century as an immense challenge is to modernize
social and economic concepts, such physical and
administrative structures that allow the region to increase
its financial proposal based on the tourism industry,
participating in the consolidation of a vocation and future
momentum derivative known as the Economic Services Sector.
Today's challenge for the municipality is to unite the
region's comparative advantages, with its synergies, in a
major project for the Town and Country service development in
the region named in the notice as "Flora and Theme Park
Wildlife Pereira ", from a" hot glue "as is the collection of
exotic wildlife and traditional native Pereira Zoo, the
recognition that owns the national park, and the identity
that is closely related to the environment, cultural and
wherein historical is located. The trend is aimed at
strengthening the corporate image, using theming and other
strategies such as differentiating instrument.