away form car

305 views

Published on

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
305
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

away form car

  1. 1. Away from car Team On the edge 08BN029K Lisa Ogasawara 08BN054M EijiSakaguchi 08BN077L Yuka Takiyama
  2. 2. Outline Current Status Why car sales are decreasing? -use consumer’s behavior theory Measures Predict the next 10 years Conslusion
  3. 3. Current behavior of youth consumers
  4. 4. Shift away from car: Mainly the age group of under 25 years old don’t have their own car.
  5. 5. (Ratio in the previous year) JAMA (http://www.jama.or.jp/)
  6. 6. The number of consumers who buy new cars (each age group) JAMA (http://www.jama.or.jp/)
  7. 7. Why??
  8. 8. How can we segment the market?? 1. Demographic ->Economic 2. Lifestyle 3. Geographic
  9. 9. 1. Economic factors
  10. 10. Too much cost!!
  11. 11. 1.8 million yen
  12. 12. 2. Life Style
  13. 13. Diversify of hobbies
  14. 14. COBS ONLINE (http://cobs.jp/)
  15. 15. Shift the purpose of the car; from hobby to transportation
  16. 16. 3. Demographic factors
  17. 17. Most young people live in urban area
  18. 18. Increasing and decreasing population of Tokyo (1995to 2009) Tokyo Metropolitan Government (http://www.metro.tokyo.jp/)
  19. 19. Train infrastructure Is on very high level in urban area
  20. 20. Tokyo Metropolitan Government (http://www.metro.tokyo.jp
  21. 21. Measures to shift away from car
  22. 22. TOYOTA (http://www.toyota.co.jp/)
  23. 23. Predict for the next 10 years
  24. 24. Increase electric cars sales
  25. 25. Muchcolor (http://www.muchcolor.com/machiiro/index.php)
  26. 26. Promoting Personal Mobility and Ecological Transportation (http://www.ecomo.or.jp/index.html)
  27. 27. Conclusion
  28. 28. The rise of other traffic infrastructure     & Shift purpose from hobby to transportation     ↓ Decrease the number of domestic new car sales In the future…
  29. 29. References Muchcolor (http://www.muchcolor.com/machiiro/index.php) JAMA (http://www.jama.or.jp/) Personal Mobility and Ecological Transportation (http://www.ecomo.or.jp/index.html COBS ONLINE (http://cobs.jp/) Tokyo Metropolitan Government (http://www.metro.tokyo.jp/) TOYOTA (http://www.toyota.co.jp/)

×