In this workshop, attendees worked on their online brand and learned about best practices to build an effective social media presence. Starting with a speed dating exercise, attendees got feedback on their personal brand today. They then worked on their own brand. They learned tips and tricks to incorporate social media in their workdays and hobbies and create social media channels that attract a community of customers, developers, and friends

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Social Media Secrets
Yolande Poirier (@java)
April 2019

2. The Java Community is Pretty Big...
314
Java User Groups 12M+ Java
Developers
150+ 250+
Java Champions
50+ JUG groups
contributing
to JCP
2
Community

4. 1. Brand: Profile Description
“ I help (developers) to improve ….. so they
can (meet their goals)”

6. 2. Topics that
differentiate You

7. Top Topics on @Java
● Artificial Intelligence
● Blockchain
● Microservices
● Language Features
● Java Releases
● Design Patterns
● Productivity
● Career

8. 3. Why Should Anyone Care? Are You Help
People Get Something Done ?
● How to
● Learn
● Steps to
● Tips and Tricks

9. 4. Types of Content
● Tutorials
● Articles
● Videos
● Events
● Quizzes
● Challenges
● Discussions
● Technical - Docs
● Tweets
● Retweets
w/comments
● Likes
● Moments

13. 5. Network Effect

16. Choose the right tools for you