SEO is the combination of both on page & off page optimization. Off page optimization simply means informing Google & other search engines about your website through content marketing by embedding keywords with your website URL. Search engines rate website on the basis of proper link building & posting fresh content. So read this presentaion from YourSEOPick to know why you cannot overlook these 8 off page parameters. YourSEOPick follows all these off page parameters to improve their client's website rankings.
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Role of off page optimization in SEO
1.
2. Introduction
● Building a business website is not good enough, you should make every
effort to bring it at the top of SERP (Search Engine Result Pages).
● Off-Page SEO tactics refers to all the things which can be done directly
OFF your website so as to help your website rank higher.
● Right and effective off-page optimization strategy can help you increase
both your website’s ranking and drive more traffic to your website.
3. Social Networking Sites
● Sometimes also known “Online Reputation Management”, social
networking is growing at a rate like never before.
● Social media sites like Facebook, LinkedIn, Twitter, Google+, etc. gives
the right platform to interact with your customers.
● By making more friends and connections on the social networking sites,
you can build your online reputation and make them your loyal
customers.
4. Blogging
● Writing blogs regularly for your website also helps search engines to
crawl your site more frequently.
● Start writing unique and relevant content for your website and it will
bring your website higher in SERPs.
● Hire professional blog writers for giving the precise and specific content
to your visitors.
5. Blog Marketing
● Spot the blogs which falls under your category and post comments on
those blogs.
● By adding a link in the comment section, you can draw traffic to your
website.
● These blogs are also known as “Do-Follow” blogs, pointing the traffic
towards the given site.
6. Forum Marketing
● There are various communities which are related to your niche, get
involved with these communities to market your website.
● You can put forth your questions and reply to the questions asked there.
Besides interaction, this also helps you to build a reputation as an expert.
● Include your link on the “Do-Follow” forums and help the search engines
to crawl your website.
7. Search Engine Submission
● Though your website will be indexed and found by the search engines but
it will take a lot of time.
● You can quickly index your website by submitting your site on the
popular search engines like Google, Yahoo, Bing, etc.
● Proper submission of your website on these search engines will help you
attract maximum traffic within no time.
8. Social Bookmarking
● You can also promote your website by submitting your blogs and pages
on various social bookmarking sites.
● Sites like StumbleUpon, Digg, Delicious, Reddit, etc are some of the sites
which are loved by Google as the content is frequently updated on these
site.
● The tags used for broadcasting your news on a wide area network must be
carefully handled.
9. Photo Sharing
● Nothing attracts your visitors more than a beautiful image on your
website.
● Share the images of your website on the various important photo sharing
websites like Flickr, Picasa, Photo Bucket, etc.
● Since there are many users who frequently visit these sites, you can target
a lot of customers by posting your images/photos on these sites.
10. Local Listings
● There is no point promoting your local business globally and facing a lot
competition, instead you should go for local listing.
● You can target the local audience by submitting your website on various
sites like Google Local, Maps, Yahoo Local, Yellow Pages.
● These local listing sites help search engines to easily view your site and
fetch the content instantly.
11. About Us
● YourSEOpick is an initiative by Smartinfosys.net, a brand owned by
WebConnect Private Limited.
● We are committed to provide the best SEO services to all businesses to
make the most out of their websites.
● YourSEOpick is a team of talented SEO experts rendering result-driven
SEO services to clients.